1 / 13

Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill

Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill. World Ecotourism Conference 2010 . Luxury Ecotourism Market Insight . The era of the high powered conscientious consumer 3 % of tourists spend a QUARTER of total tourism expenditure (averaging USD$10-$20k per trip)

easter
Download Presentation

Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Luxury Ecotourism: A case study of the Great Barrier ReefNicola Caygill World Ecotourism Conference 2010

  2. Luxury Ecotourism Market Insight The era of the high powered conscientious consumer • 3 % of tourists spend a QUARTER of total tourism expenditure (averaging USD$10-$20k per trip) • 7 stars? • Leading Hotels of the World's Sydney call centre increased by 39.8% for in 2010 compared to 2009.

  3. Luxury Ecotourism Market Insight Luxury eco-tourists are after experiential travel • Experiential travel worth US$40 billion and is growing by 10% worldwide. • Ethical holiday focus is predicted to increase by 202% Environmentally friendly holiday is up 303% in the next three years. Demand for ethical and environmentally sensitive travel is predicted to quadruple over next 3 years.

  4. “A passport to adventures’” Report form Yougov survey in September 2009 http://www.apassporttoadventure.com/assets/pdf/adventure_050110.pdf

  5. Luxury Ecotourism Market Insight Luxury eco-tourists are after experiential travel • The Eco-worrier’s • It is estimated that by 2030, nearly 50% of the world's population will be over 50 years old. • The The Zen Masters • 43% of The Adventure Travel Trade Association’s customer base comprises 41-60 year olds.

  6. Luxury Ecotourism as an innovative product Luxury ecotourism. An oxymoron? No - Green Island Resort Yes – Wilson Island Resort

  7. Wilson Island –Lockable doors?

  8. Wilson Island – Visual Privacy?

  9. Wilson Island – Pool Requirement?

  10. Wilson Island – Shop Requirement?

  11. Wilson Island – Two dining facilities, three land/water facilities and two bars?

  12. Luxury Ecotourism’s Competitive Edge Leaders Driving Innovation • Combining ‘eco-ness’ with luxury • Profiting from a finite resource • Public sector involvement in luxury ecotourism development

  13. Bibliography • http://www.google.com/imgres?imgurl=http://images.businessweek.com/ss/07/09/0914_glamping/image/6_wilson-island.jpg&imgrefurl=http://images.businessweek.com/ss/07/09/0914_glamping/source/6.htm&usg=__g5ETGEu63xS2UTijOFY9FQCzwsc=&h=350&w=450&sz=34&hl=en&start=1&sig2=Jv6ckBuaHKnkDSD9wyL9Iw&um=1&itbs=1&tbnid=bBRPqKSbEemXzM:&tbnh=99&tbnw=127&prev=/images%3Fq%3Dwilson%2Bisland%26um%3D1%26hl%3Den%26client%3Dgmail%26sa%3DN%26rls%3Dgm%26tbs%3Disch:1&ei=HMwVTISTGNGTkAXa1aj5Cw • https://mymotels.com/propertyimages/330322/wilson_island_choice1_gladstone_australia.jpg • http://www.google.com/imgres?imgurl=http://national.atdw.com.au/multimedia/tq/9002581_2.jpg&imgrefurl=http://www.about-australia.com/travel-guides/queensland/gladstone/accommodation/resort/wilson-island/&usg=__WnEwLWcmZWP9UM_vH9og0cXPVoY=&h=210&w=280&sz=19&hl=en&start=21&sig2=5zIy4O-LcoSifEHiw8URgw&um=1&itbs=1&tbnid=imhGgQFBhqhKAM:&tbnh=86&tbnw=114&prev=/images%3Fq%3Dwilson%2Bisland%26start%3D18%26um%3D1%26hl%3Den%26client%3Dgmail%26sa%3DN%26rls%3Dgm%26ndsp%3D18%26tbs%3Disch:1&ei=KMwVTNPAPNGTkAWj0Jz4Cw • http://blog.mrandmrssmith.com/wp-content/uploads/2008/12/wilson-island.jpg • http://www.google.com/imgres?imgurl=http://www.oztravel.com.au/travel_mall/images/45466.jpeg&imgrefurl=http://www.oztravel.com.au/travel_mall/hotels/Wilson_Islandvia_Gla.html&usg=__Xn39j7qU6IftgYORhR59mq-Z5Jc=&h=260&w=340&sz=25&hl=en&start=10&sig2=EHfsgUcqfM8-V44IIk-HDg&um=1&itbs=1&tbnid=VH3UfQPhCqOIQM:&tbnh=91&tbnw=119&prev=/images%3Fq%3Dwilson%2Bisland%26um%3D1%26hl%3Den%26client%3Dgmail%26sa%3DN%26rls%3Dgm%26tbs%3Disch:1&ei=HMwVTISTGNGTkAXa1aj5Cw • http://www.sceneadvisor.com/travel-news/destination-2010-top-travel-trends-to-watch-11581.html November 4th, 2009, By Rachel Syme, Phil Brown, Don Ellis • What Will the Tourist Be Doing in 2030? By Ian Yeoman, Victoria University, Sunday, 13th June 2010 http://www.tomorrowstourist.com/trends.php • Ted Tang, CEO Leading hotels of the world, http://www.etravelblackboard.co.nz/article.asp?id=70702&nav=84 • See Australia Tourism NSW http://corporate.tourism.nsw.gov.au/Traveller_Types_p1528.aspx • http://www.purelifeexperiences.com/inspireme.pdf • Adventure Travel Trade Association. Adventure travel Industry Snapshot http://www.adventuretravel.biz/research/adventure-travel-industry-snapshot-february-2010/ • (Hotel News Resource, 2004) • (Strategic Travel Action Resource, 2003) • (Global Travel Industry News, 2008) • (Guardian, 2007) • (BGCI, 1999) • Finn M (2002) • Bhutan Majestic Travel BMT, 2007) • (Rwandan Development Gateway, 2005) • (Europa, 2003) • . (UN, 2008) • (ABC, 2007) • (Euromonitor International, 2007).

More Related