Meaning and Importance of “Nutrition Bar”

1. Meaning and Importance of “Nutrition Bar” The technical revolution, especially after 1990 brought drastic change in the lifestyle of mankind. This new lifestyle made people work for longer hours, resulting in skipping eating time or replacing healthy food with whatever food available at the time of lunch or dinner. Thus, slowly, the young generation started experiencing either weight gain or lack of deficiency of various vitamins in the body. Due to hectic working hours, it was extremely difficult to have all the essential vitamins from the available food. At this crucial time, a new revolunatiory concept called “healthy nutrition bar” came into existence. The nutrition bar is nothing but the bar enriched with vital vitamins essential for humans in day today life. Which, they are lacking in due to their busy work schedule. The healthy nutrition bars are enriched with proteins and carbohydrates which provides fast energy for those who doesn’t have time for meal. Some bars also helped in controlling or even reducing the weight. These bars contain protein and fiber which is essential for body but doesn’t contribute in gaining the weight. The concept of nutrition bar is completely new to Indians, who traditionally believes in having balanced meal. But, slowly and gradually these healthy nutrition bars are becoming popular due to their importance, easy availability, easy to carry and wide range of tastes. There are many brands available in India but the newly launched and fasted growing brand is “eat any time” The brand products are available in 3 exotic tastes, namely, butterscotch, cool mint and Tangy orange. These bars are enriched with important elements like flaxseeds, pumpkins, and sunflower seeds as well as oats and almonds. The brand products are made after careful research, and under strict supervision of nutritionist and thus ensuring that the consumer will get the finest nutrition bar.