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Deblobbing In The Real World

The Prussian field marshal Helmuth von Moltke famously said: “no plan survives contact with the enemy.” Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?

eaton
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Deblobbing In The Real World

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  1. 1 Deblobbing in the real world Modeling reusable structured content that keeps working after the launch CS Forum 2013

  2. 2 Hi. I’m @eaton! I’m with Lullabot. strategy, design, and development

  3. 3

  4. 4 Chunks vs. Blobs

  5. 5 ©2013 Victoria Belanger, Jello Mold Mistress of Brooklyn http://jellomoldmistress.com/

  6. 6 NEEDS MOAR STRUCTURE

  7. 7 No model survives contact with real content How does structured content break?

  8. No model survives contact with real content 7 How does structured content break?

  9. 8 1. Design Coupling

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  11. 10 Design-First Content-First Question Question Answer Name Answer Location Episode Episode Timestamp Products Topic Topic Name Segment

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  16. 15 3. Oddball Content

  17. 16 Structure Payoff News article Photo gallery Quantity + Longevity Sidebar promos Staff bio FAQ page Terms of service Modeling Complexity

  18. 17 Assets Structure Ephemera

  19. 18 2. Editors doing design

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  22. 21 Position Priority ➧ vs Appearance Emphasis Proximity Relationship

  23. 22 If you must, treat the layout as its own kind of content

  24. 23 4. Narrative flow

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  27. 25 HTML is for browsers. Article Header Aside Div Gallery Hero Slides Warning vs

  28. 26 Insertion codes HTML5 attributes Shortcodes Custom XML HTML

  29. 27 Make WYSIWYG speak your language.

  30. 28 Structured content is a series of trade-offs. ‣ Model meaning, not mockups ‣ Ephemeral content needs less structure ‣ Capture emphasis and priority, not layout ‣ Narrative requires structure in the body … Share your lessons!

  31. 29 Thank you!

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