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The Next Four Years Screen, Story & Say

Explore the impact of Consumer Generated Media, consumer control over content and delivery time, and the rise of fully networked devices in the next four years. Understand the significance of these principles and how they are transforming online content and multimedia formats. Dive into case studies and examples to see the evolution of media consumption and the role of consumers in shaping the digital landscape. Uncover the future possibilities and challenges for businesses and advertisers in this dynamic digital era.

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The Next Four Years Screen, Story & Say

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  1. The Next Four YearsScreen, Story & Say Three simple guiding principles for the next four years… 1. Consumer Generated Media: MY MEDIA What is it? Why is it important? 2. Consumer is in Control: MY TIMEIn Content In Delivery 3. Fully Networked Devices MY SCREEN Ubiquitous Networking High Availability Networks

  2. The Next Four Years: CGMPrinciple 1. my media What is CGM? Social Media/CGM2 Wave Micro-community sites Ratings & Review Sites Consumer Blogs Feedback Portals Internet Discussion Forums Moblogs Media Blogs Audio Blogs Groups Usenet Newsgroups Video Blogs (VLOGS) Marketer Blogs Recent Internet (Rich Media) Early Stage Internet The Engagement / Co-Creation Wave Screen, Story & Say CGM = diverse & fast-growing body of online content & multi-media formats

  3. The Next Four Years: CGMPrinciple 1. my media Why does it matter? Businesses Using or copying CGM content Screen, Story & Say

  4. The Next Four Years: CGMPrinciple 1. my mediaWhy does it matter? Screen, Story & Say

  5. The Next Four Years: CGMPrinciple 1. my media Why does it matter? Examples of CGM Possible Live Demos Youtube MySpace FaceBook Blogs E-Harmony TwitterFriendster Craig’s List Screen, Story & Say

  6. The Next Four Years: Principle 2. my timeConsumer is in Control: Content/Delivery Time Shifting & VOD Stats Screen, Story & Say Source: SMG Estimates, Forrester, Jupiter, DIMA Group

  7. The Next Four Years: Principle 2. my timeConsumer is in Control: Parental Control Family Friendly sitcoms are watched live while Non-FF sitcoms are more likely to be watched later. Commercials most likely to be seen when viewed live! Reality shows are watched live as they tend to be cross-generational and can be watched as an entire family. Screen, Story & Say

  8. The Next Four Years: Principle 1/2. my media/my timeConsumer is in Control: More Ent. Choices • Watching TV shows over the internet is done more than VOD. • Single adults are embracing the internet for programming content. • This trend will have huge impact on current advertising model. Screen, Story & Say

  9. The Next Four Years: Principle 2. my timeConsumer is in Control: Primetime is Consistent Technology does not affect when families watch content VOD PVR Screen, Story & Say

  10. The Next Four YearsMY Screen, MY Story & MY Say Screen, Story & Say

  11. The Next Four Years: Principle 3. my screenFully Networked Devices: How? Fully Networked Devices will transform content delivery: Devices becoming more and more embedded, networked, intelligent, independent ID’ed & and adaptive Embedded: OS agnostic/independent (does not rely on MS/Linux) Networked: Fully able to connect to any allowable network thru Unique ID addressing Trans Network Roaming Discovery Proxy (TNRDP) Intelligent: Cross subnet / TCP-IP Discovery & Roaming w/SSL capabilities Independent ID: Literally any device will have unique qualifier ID (IPv6)See case studies: Fedex & Walmart – RFID=future of device management Adaptive: with standards such as UPnP, DWPS, Screen, Story & Say

  12. The Next Four Years: Principle 3. my screenUbiquitous Networks / High Availability Net Wired & Wireless Technologies in play Services Devices Servers PCs Screen, Story & Say

  13. The Next Four Years: EXAMPLE: Digital Camera Current: Most of us (myself included) Screen, Story & Say

  14. The Next Four Years: EXAMPLE: Digital Camera Current: Technology is available.. Yet hard to use, very few do. Screen, Story & Say

  15. The Next Four Years: EXAMPLE: Digital Camera Home Library Coffee shop Unique ID devices, growing bandwidth & Hi-Available secure networks are producing these scenarios. Consider ramifications for content, ad & message delivery… Screen, Story & Say

  16. The Next Four Years: Consumer is in Control: Video Growing Video Services Live examples of Better.TV Tivo Netfix or Vongo Depending on Attendee Preference Screen, Story & Say

  17. The Next Four Years: MY SCREEN, MY STORY, MY SAY See Online Video List

  18. The Next Four YearsScreen, Story & Say Final Thoughts:As a consumer, I want My Media, on My Screen at My Time.Discussion

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