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Higher Ed Inquiry: Independent University Organizational Consultation Experts. Houston Logsdon Jason Surrell Rory Todd. Independent University. Issues 2000- Enrollment of 5,500 2011- Enrollment of 4,250 Disenfranchised Alumni Group Donations to Alumni Fund.
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Higher Ed Inquiry: Independent UniversityOrganizational Consultation Experts Houston Logsdon Jason Surrell Rory Todd
Independent University Issues • 2000- Enrollment of 5,500 • 2011- Enrollment of 4,250 • Disenfranchised Alumni Group • Donations to Alumni Fund
Organizational Culture Assessment Instrument (OCAI) • Assess key dimensions of organizational culture • Dominant characteristics • Organizational leadership • Management of employees • Organizational glue • Strategic emphases • Criteria of success
Impact of Football • Popular in Virginia • Georgia Southern University • Student Growth/ Impact Student Enrollment • In 1980 = 6,000 students • In 2010-2011 = 19,691 students • Community involvement • Bring Tradition back
Impact of Football • Steering Committee • 2-5 year plan • Alumni committee- Current supportive football alumni, seeks to raise money to get football back. • AD and Advancement • John Kotter’s 8 Stage process
8 Stage Process • Step One: Create Urgency • Step Two: Form a Powerful Coalition • Step Three: Create a Vision for Change • Step Four: Communicate the Vision • Step Five: Remove Obstacles • Step Six: Create Short-term Wins • Step Seven: Build on the Change • Step Eight: Anchor the Changes in Corporate Culture
Start New Women’s Soccer Program • Women’s Sports • Fix Compliance issues- Start a new Women’s Soccer program • Already have Men’s Program (UC Irvine) • Use money that was used for Football to get it started • Title IX solution- 3 areas • Coaches salaries would be in the $70,000-$75,000 range • $250,000 2nd Year full season
Alumni Issues • US News and World Report – Foundations consider Alumni support a factor when choosing a college or University to give to
Improve Alumni Giving Suggestions: Stay connected 1. Track Alumni- email, phone calls, Facebook etc. 2. Updates from President- Monthly letter 3. Parent Groups a. Former Alumni have kids that are at IU b. Target Wealthy Areas
Continued… 4. Travel when possible VP’s travel with Athletic teams when in a targeted area 5. Events Homecoming Presidents Circle Dinner 6. Grad Program Jim Lee- COO Stater Bros Gives more to his grad school than undergrad
Independent Online University (IOU) • Why? • Flexible/Convenient • Appealing to future students and non trads • Class availability • Affordable • 1:6 college students took an online course last year • Hybrid Fully Distant
Retention Rates at IU • Get them there and keep them there • How? • Student majors • Environmental factors • Campus life • Add majors/sports/programs • Student Retention Committee