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Proposal for an e-journal and resources related to DIY Presenters: Sandra Godwin and Laura Gerrard

Proposal for an e-journal and resources related to DIY Presenters: Sandra Godwin and Laura Gerrard Ian Bartlett Laura Gerrard Sandra Godwin Claire Jura. What is Simply DIY ?. An e-magazine for people who are new or returning to DIY Based around substantial website

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Proposal for an e-journal and resources related to DIY Presenters: Sandra Godwin and Laura Gerrard

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  1. Proposal for an e-journal and resources related to DIY Presenters: Sandra Godwin and Laura Gerrard Ian Bartlett Laura Gerrard Sandra Godwin Claire Jura

  2. What is Simply DIY? • An e-magazine for people who are new or returning to DIY • Based around substantial website • Includes resources and ideas for DIY projects (PDFs, video clips, forum, blogs) • Aimed at non-traditional DIY market (i.e. younger, web-savvy, internet generation) • Adverts and offers from DIY suppliers • Will help users save money

  3. Website

  4. Why Simply DIY is needed • Innovative idea - not been done before • Credit crunch and recession has hit – people looking to save money • Web generation has huge potential for DIY - a modern DIY resource needs to offer users an interface they are familiar with (i.e. web) • Green agenda – maintain, renew and repair • Television shows already trying to tap into this need: Channel 4 - The Home Show

  5. Market • Young couples, first time buyers, tenants, landlords • Age approx 25-40 • People wanting to save money • Aimed at individuals for their own personal use

  6. Technical matters • Core site in html – content easy to update plus look and feel easily changed via style sheets. Easy interface for users • Fact sheets – PDF format. Easy to produce and easy for download and print by user • Video clips – in Flash as it is pre-installed on PC and Mac. Also easy to offer various quality for different connection speeds • Interactive (Web 2.0) features such as forums and blogs • Secure payment facilities provided for downloads such as HSBC Bank Secure ePayments or ePDQ

  7. Editorial Content • Downloadable services: • “How to” guides • Video links • Repair and maintenance

  8. Editorial Content continued • Blog • Podcasts • Q & A with industry experts HELP section: 1) Tool kit – what tools you need for what job 2) Safety – to ensure the user is taking adequate safety precautions 3) Planning – hints and tips to plan your project properly to enable successful completion 4) Paint calculator – how much you need to buy 5) Tradesmen – where/how to find in your area

  9. Editorial Team • Editor – responsible for content published on the website • Deputy Editor – assists the editor with his/her duties • Associate Editor – specialists in their field who write and commission material • Public/consumer Editor – sense checks material posted from a layman’s point of view

  10. Editorial Team continued The editorial team will consist of specialists in the following fields: • Building (general) • Central Heating • Electrics • Insulation • Plumbing • Painting and decorating • Tiling • Gardening • Safety and regulations

  11. Set up costs (approx) Site build and launch on H20 platform US$9000 Software maintenance US$135/month Content conversion US$2 per page Issue assembly US$440/issue Information delivery US$300/month RSS US$12/month Customer alerts US$135/issue Editorial usage reports US$160/issue

  12. Advertising Simply DIY will actively seek advertising from all major DIY and Home Improvement stores in the UK including: • B & Q • Wickes • Black and Decker • Dulux

  13. Advertising continued The following advertising opportunities will be offered: • Banner adverts • Leaderboard adverts • Skyscraper adverts • Super skyscraper adverts • Email campaigns/@lerts

  14. Subscription model Annual subscription to Simply DIY • £20 per annum • 1 issue per month • E @lert when issue published

  15. Subscription model continued Pay per view model • Downloadable fact sheet: £1 • Video: between £1-5 (would need to conduct further research to determine the cost of this - dependant on length/time of download) • Access to forum (for 1 month): £5 • Downloadable diagrams (per diagram): £1

  16. Promotion • Social networking sites e.g. Facebook, Bebo • Local radio shows • DIY stores’ websites and in-store flyers • Conferences/exhibitions e.g. Ideal Home exhibition, DIY & Garden show/Totally Tools (National Hardware Show – US) • Live demonstrations/workshops at conferences/exhibitions from the experts complete with fact sheet/instructions • Free monthly trial

  17. Sponsorship of the product Opportunities will be investigated with • B&Q • Wickes • Dulux • Argos • Ikea • MFI • Black and Decker Providing: • in store flyers • discount vouchers for subscribers • cross marketing opportunities

  18. Competition Several similar products but nothing covering all features of SimplyDIY Addresses net generation with Web 2.0 features, eg. Forum, blog and podcasts USP’s: Interactive and DIY community based

  19. User Interaction User category: DIY novices or anyone returning to DIY projects No technical or IT expertise required User needs assessed: feedback forms User created content: web forum

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