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Porivo Technologies offers a unique P2P framework that enables businesses to solve internet performance problems. Their peerReview product provides true end-to-end web performance testing, giving accurate and meaningful data to make fact-based decisions.
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Porivo Technologies Inc. Measuring end-to-end web performance Gordon Kass CEO & President gordon.kass@porivo.com 919/806-0566 x26 www.porivo.com
P2P: An Enabling Technology • Like many technology innovations, P2P is most powerful when combined with a compelling business need • P2P is a new and better approach to solving certain business problems • Porivo sells products powered by a P2P framework • Some key Internet problems can only be solved by a P2P approach
The Problem: Poor Performance • Poor online performance costs businesses $25 billion per year(Zona Research) • 28% of attempted online purchases fail(BCG) • Slow page performance is the primary reason for transaction abandonment • Business transactions are at particular risk “Eight seconds was kind of the threshold, but that’s a ridiculous notion now. The real expectations are around 4 seconds.” Forrester Research, Information Week
Web Performance Measurement • Companies purchase “Web Performance Measurement” services and tools to manage their online businesses • Performance data is used to diagnose problems and change infrastructure, content and design • But current products provide incomplete data • Companies have resorted to guesswork to evaluate real user experience and impact • Only Porivo offers true end-to-end Web performance testing • Porivo’s “peerReview” product enables fact-based decisions • Porivo is the only provider of true end-user testing, giving more accurate and meaningful data
Last-mile“Blind Spot” Datacenter Testing “Beacon” The Performance “Blind Spot” Back-end Infrastructure NetworkLandscape Web server ISP Database Backbone Enterprise Provider T1 Firewall Corporate User CorporateNetwork ISP App server Backbone MajorProvider 3rd partycontent RegionalNetwork Local ISP ComponentTesting Datacenter Monitoring • BMC • Mercury Interactive • Tivoli • ProactiveNet • HP OpenView • Computer Associates Consumer User • Keynote Systems • Mercury Interactive • BMC/SiteAngel • Service Metrics Current vendors cannot measure the most critical part of the Internet
End-to-end Performance Back-end Infrastructure NetworkLandscape Only Porivo measures true end-to-end performance Web server ISP Database Backbone Enterprise Provider T1 Firewall Corporate User CorporateNetwork ISP App server Backbone MajorProvider 3rd partycontent RegionalNetwork Local ISP ComponentTesting Datacenter Monitoring Consumer User End-to-endWeb PerformanceTesting
Porivo’s Unique Approach • Porivo Network: 15,000+ registered machines at end-users homes or offices • Geographically diverse clients in US (and over 50 countries) • Techno-graphically diverse clients: dialup through T3 • Data center monitoring: small number of “beacon” servers in data centers Complete Data: Only Porivo measures any URL to the end-user with data populations that allow valid, detailed analysis
The Porivo PEER • Users across the globe download the Porivo PEER application to join the testing network • Carefully managed to provide a “representative slice” of the global Internet population • Users can receive PayPal payments each month for availability and usage • Flexible technology platform for future product development
The Porivo Advantage • This global testing network allows Porivo’s “peerReview” product to: • Measure the performance of Web sites from the user’s desktop • Capture “last mile” latencies • Measure the performance of complete transactions (e.g. buying a book) • Send automated alerts when performance falters
Identify Site Problems Example: apple.com peerReview detected performance degradation Drill-down enables identification of root cause
Identify Bottlenecks Example: askjeeves.com Object-level analysis finds content bottlenecks and configuration problems
Thank You “Porivo stands out as a reliably accurate source for realistic measurements of the true user experience, largely because of two key factors: First, its agents are on real desktops that see the performance of the full path from the server. Second, it can tap the resources of thousands of agents distributed over demographic and geographic points that match the true Internet population.” Peter Sevcik Business Communications ReviewOctober 2001 Register for a free appraisal of your Web site’s performance at: www.porivo.com Gordon Kass CEO & President gordon.kass@porivo.com Porivo Technologies, Inc. 2525 Meridian Parkway, Suite 240 Research Triangle Park, NC 27713