440 likes | 1.37k Views
Leadership—— A study on Haidilao. 组员: 谢璧光 徐晗菲 张钰. Introduction--History. USA. 2012. Singapore. Introduction--Statistics. Introduction-- Honours. Best service restaurant— The 2012 Reader Restaurant Awards. Best service in 2011— presented by Dalian Wanda.
E N D
Leadership—— A study on Haidilao 组员: 谢璧光 徐晗菲 张钰
Introduction--History USA 2012 Singapore
Introduction--Honours Best service restaurant— The 2012 Reader Restaurant Awards Best service in 2011— presented by Dalian Wanda
Introduction--Honours Service
Founder of Haidilao Zhang yong
Founder of Haidilao • Adventurous and positive • Credulity • Strong-willing • Business acumen
A Bird’s view of the Hot-pot industry Core competitiveness analysis Measures to take
中国2010年餐饮百强企业各业态的业绩指标统计中国2010年餐饮百强企业各业态的业绩指标统计
Bird’s View: What do competitors do? Michael Porter’s 3 genetic strategies
“We believe that customer satisfaction depends on service,and to deliver the service, the company has to show respect for and trust in its waiters and waitresses.” 张勇
“The service-profit chain is defined by a special kind of leadership.” Service-Profit Chain(服务利润链)Theory Harvard Business School, 1990s
Measures ——Putting the Service-Profit Chain to Work • Staff Living Conditions • Children’s Education • Sending bonus directly to their parents
Discount or FreeMeals • Bonus for creative service • Bottom to Top Career Path waiter—head waiter—store manager—regional manager—director • Adequate autonomy
Why do some researchers claim that Hidilao’s success can’t be copied?
Can’t be copied People
Can’t be copied The competition between enterprise is also the competition of the corporate culture. --Thomas Watson.Jr CEOof IBM
Can’t be copied • Leader charismatic • Employees sincere
Personality Cult • Charismatic Leadership • Spiritual Idol • Lack of an impeccable • management system
Public Opinion Pressure • “人类已经不能阻止海底捞了” • Too good to be true • Be pushed to the peak
Personnel Traing • Lack of expertise • Starting from the bottom • Lack of high-quality talents
Thank you for your listening!