How to Get More Clients From “Mt Kisco Sales Days”

1. How to Get More Clients From “Mt Kisco Sales Days” Coach Ellie Marshall ActionCOACH of New York 914-907-5670 elliemarshall@actioncoach.com www.actioncoach.com/elliemarshall

2. Thanks for your attendance ... In business your time is your most valuable asset ... Business does not mean BUSY-NESS ... How you invest your time is one of the keys to business success

3. So what is a Business ... ? A Commercial, profitable enterprise, that works, with-out YOU ... Remember to work ‘ON’ your business not just ‘IN’ your business ...

4. Your Coach –Ellie Marshall • I am passionate about you and your business! • Over 25 years in Marketing, Finance & Sales-AmEx & Seventeen Magazine • Proud mother of 2 great boys- Spencer 17 & Chris 22 • Worked with over 100 clients • Received “North America Coach of the Year” Award-2012 • MBA- Columbia Business School • Platinum Level Business Coach • Loves the outdoors, hiking, skiing and is a Master Scuba diver -here with Ted!

5. A little bit about ActionCOACH • “The World’s #1 Business Coaching Team” 9th year in a row!!! • Founded by Brad Sugars in 1991; Entrepreneur, Author, Investor and Multi-Millionaire • ActionCOACH Vision is to create “World Abundance through Business Re-education …” • Operating on 6 continents, 37 Countries, nearly 3,200 Coaches world-wide …have coached over 1,000,000,000 businesses…

6. Today’s Outline:1. How to Be Prepared2. How to Get GREAT Results From “The Sales Days”3. Post Show Follow Up

7. How To Best Prepare

8. Your Pre-Sales Days Checklist

9. 1. Business Cards- • They make you appear professional.. • They are the perfect supplement to a great first impression. • They have all of your information in one place. • They are cheap. • The recipient of your card is more likely to contact you because of all of the above reasons.

10. 2. Start NOW Creating Your Pre-Sales Days Buzz….. • Get the word out NOW to your customers and prospects • If you have a store front- put a flyer in the window • Start doing a ‘countdown’ posting on your Facebook Page • Get your ‘buzz’ really going by having an offer

11. Contact Your Clients and Prospects • Newsletter • Eblast • Postcard • Coupon • Social Media

12. Advertise By putting a Flyer in Your Store Window OR….

13. Be Conscious of “Branding” Your Company

14. Create The Right Impression Brochures and Handouts that explain the products and their value to the buyer Product and packaging design Stick with your company’s colors • Logo Design to create the value of your product or service • Letterhead, Business Cards and Invoices • Web site and interactive design

16. The Sidewalk Sales DaysSeptember 21st – 22nd, 2013How to get GREAT RESULTS!!

17. Rule #1- Leave Your Children At Home

18. Rule #2- You are not a Super Hero

19. Rule #3 Always “Be Present” When Manning Your Table DO NOT

20. MY DO NOT LIST:1. Talk on your cell phone2. Text your friends3. Play games, email, chat or even use a lap top4. Eat at your table

21. Rule #4 What To Do To Build Relationships at my Table • Stand up and greet attendees • Smile and make eye contact with attendees from all directions. • Speak with attendees, make small talk to engage…. • Do not cross arms or legs- Have ‘open body language’ • Thank attendees for spending time at your table when they arrive and leave.

22. Rule #4 Continued • Dress Professionally- BUT comfortably- No tank tops, cut off jeans, etc. • Get the attendees emails • Keep your space CLEAN and CLUTTER FREE • Offer some type of coupon that they can redeem at your store OR point of purchase

23. MORE RULE #4Bring healthy snacks and lots of water rather than rely on the fried food and soda available from the food vendors.

24. RULE #5 You Will Be Selling The Entire Time You “Man Your Table” So, what do you think of when I say you are a “salesperson”…

25. How to Kick Butt and sell more product during your 2 day show!

26. I am a ROCKSTAR Salesperson…..I 1. ShowEnthusiasmfor the Product- Love what you're doing when you're selling a product

27. 2. Help the customer see the benefits in the product (or service) you are selling

28. I Will CONNECT WITH THE BUYER 3. • Listen to what they want • Ask more positive, open-ended "Are you looking for something for yourself OR is it a gift for someone special?" • Be honest and truthful • Ask for their contact information

29. Post Show Follow Up • Email and /or contact all people that you meet during the show • Professional • Shows you are a reliable vendor • Keeps an open dialog with the new client or prospect • Create new customers

30. 2. Add them to your newsletter/ social media list & send them something- or invite them to join your group

31. 3. When back at your office record details notes on what worked and what did not sell during this showLEAVE NOTHING UP TO YOUR MEMORY!

32. Closing Details • Technical Questions - Please EMAIL the women who are ‘running the show’: • Chereese Jervis-Hill eventscjh@eventsremember.com • Caroline Loeb director@mtkiscochamber.com • Set up instructions will be sent to you 2 weeks prior the show

33. I would love to hear more about you and your business. If you are a business owner & would like to have a free coaching strategy session. Email me at: elliemarshall@actioncoach.com OR Call: 914 – 907-5670

34. GET INTO ACTION