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E-COMMERCE BUSINESS CLASS

E-COMMERCE BUSINESS CLASS. RONALD NZIMORA www.IWillTeachYouBusiness.com. E-COMMERCE BUSINESS CLASS. MODULE 1: MARKET RESEARCH MODULE 2: PRODUCT SOURCING MODULE 3: PRODUCT LISTING MODULE 4: MARKETING MODULE 5: DELIVERIES MODULE 6: BUSINESS MANAGEMENT AND SCALING,. BUSINESS MINDSET.

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E-COMMERCE BUSINESS CLASS

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  1. E-COMMERCE BUSINESS CLASS RONALD NZIMORA www.IWillTeachYouBusiness.com

  2. E-COMMERCE BUSINESS CLASS MODULE 1: MARKET RESEARCH MODULE 2: PRODUCT SOURCING MODULE 3: PRODUCT LISTING MODULE 4: MARKETING MODULE 5: DELIVERIES MODULE 6: BUSINESS MANAGEMENT AND SCALING,

  3. BUSINESS MINDSET Belief that you deserve good things Belief that you can do this Not “get rick quick”. Big OR Small

  4. All you need to live like a king for the rest of your life is one good idea. • Dr. Ibrahim Jimoh

  5. THE ECOMMERCE BUSINESS MODEL IS… ARBITRAGE Buy LOW. Sell HIGH

  6. MODULE ONE: MARKET RESEARCH

  7. MODULE ONE: MARKET RESEARCH You will learn…1. How to choose a hungry, money-in-hand, desperate-to-buy niche market2. How to find hot selling product ideas for that market 3. How to choose 2 or 3 products in the niche to test for market viability. 4. Types of products that pass this criteria

  8. MODULE 1, PART 1. How To Choose A Hungry, Money-In-Hand, Desperate-To-Buy Niche Market • Niche products ALWAYS • The Rule of 25-59 • Women vs. Men

  9. MODULE 1, PART 2. How To Find Hot Selling Product Ideas For Any Market • Home Shopping Channels (“As Seen on TV” products) - QVC’s YouTube channel: www.bit.ly/2SkpvjP- Home Shopping Network: www.hsn.com • Online Ecommerce Stores - Amazon’s bessellers: https://www.amazon.com/Best-Sellers/zgbs- As Seen on TV: www.shopasotv.com/store/- Dream Products: http://www.dreamproducts.com- Collections: www.collectionsetc.com/products/as-seen-on-tv

  10. Google searches (“best selling ecommerce products” or “[home shopping channel] best selling products”) • Crowd funding sites - www.Kickstarter.com- www.IndieGogo.com • TV shows • Online Adverts

  11. MODULE 1, PART 3. How to Choose 2 or 3 Products in the Niche to Test for Market Viability - Passion/problem products - No commodities - No heavy items, under 1kg is most ideal - Low priced, no more than $5-$10 • Can be sold for at least 400% mark up -No name brand items

  12. - Consumable products are better products to sell - Hard to find locally in local malls or shops - Non seasonal • Non fragile - Small and easy to ship

  13. MODULE 1, PART 4. Types of Products That Meet Selection Criteria • Health (can be teas, supplements, or gadgets) - Diabetes - High Blood pressure - Prostrate - Eye care • Sleeplessness • Pregnancy

  14. Beauty (can be powders, in sachets or bottles) - Injury scars - Unwanted hair - Cellulite/Stretch marks - Wrinkle and Aging - Hair loss/Hair breakage - Eye bags/Dark circles • Yellowing teeth

  15. Sexual Performance - Penis enlargement - Premature ejaculation • Fashion • Shoes • Wristwatches • Hair extensions • Gadgets - Kitchen - Automotive

  16. MODULE 2:PRODUCT SOURCING

  17. MODULE 2: PRODUCT SOURCING You will learn.. • How to find products on the popular and not so popular product sourcing platforms • How to hire reliable yet inexpensive product sourcing agents, and how to source on your own (if you want to) • How to ship your products to your location, anywhere in the world at very cheap rates.

  18. MODULE 2, PART 1. How to Find Products on the Popular (and not so Popular) Product Sourcing Platforms • Ali Baba www.AliBaba.com • Ali Express www.AliExpress.com • 1688www.1688.com • Made in China www.made-in-china.com • EC21 www.ec21.com • Global Sources www.globalsources.com

  19. MODULE 2, PART2. How to Hire Reliable yet Inexpensive Product Sourcing Agents, and How To Source on Your Own (if you want to) • Using a private product sourcing agent • Do It Yourself

  20. Using A Private Product Sourcing Agent • They are in a different time zone, and China is a big country with different time zones • If you don’t get a response on time, it’s possible they missed your message, go ahead and contact them again. • They are more inclined to respond on WhatsApp or WeChat • Please note they are NOT a dropshipper.

  21. Mrs. Lijuan Phone: +86 138 5875 1536 WhatsApp: +86 138 5875 1536 WeChat: +86 138 5875 1536 Email: 296047403@qq.com

  22. Do It Yourself • Look out for and USE the safety checks for listed companies. - Are they a Manufacturer, Trading Company or Manufacturer/Trading Company? - Have they had their on-site premises AND factory visited and validated by the B2B website? - Do they have TRADE ASSURANCE or similar (based on B2B site)? - Do they have relevant company product quality certifications? (ISO, GMP, etc) - Do they do OEM/ODM?

  23. Always ask for small first orders • No more than 50 each instance. Then sell, reinvest and up your sales based on demand. • Contact them professionally (email template on next slide) • Use Inspection Services if you want: Inspection services will cost you around $190. More details here: https://inspection.alibaba.com/?spm=a2700.7724838

  24. Hi [THEIR NAME], My name is [YOUR NAME] and I am the purchasing manager for [YOUR COMPANY NAME]. We are interested in this product: [PRODUCT NAME] which is found here [PRODUCT LINK on ALIBABA]. However we would like to find out some things. 1. What are the product's quality certifications if any? 2. What is the MOQ of this item? 3. How much will it cost for you to ship it to me by express air and how much to ship it to us FOB by sea? I’d like to hear from you as soon as possible. Sincerely, [YOUR NAME] [YOUR POSITION and COMPANY NAME] EMAIL 1

  25. Hi [their name], Thank you for your email. We have discussed this extensively here and we would like to purchase this product from your company on an on-going basis. However, we would love to do a market test first. What is the cost if I order twenty order samples and how much will it cost to ship it to my shipping forwarder in[CITY] China? Here is my shipping forwarder's address: [FORWARDER's CHINA ADDRESS HERE] Sincerely, [YOUR NAME] EMAIL 2(when they respond to EMAIL 1)

  26. Bargain/Ask Questions: A lot of suppliers don’t mind a bit of bargaining, as long as you’re respectful, polite, and not too pushy. It’s okay to say, “I’m looking for a long-term supplier relationship and am really considering working with you. Would you be willing to offer a $0.20/item discount if I order right now?” As long as you’re respectful, the worst they can do is say no. • Be As Clear As Possible: If you’re working with someone from another country, there’s a good chance English isn’t their first language. Be as clear, simple, and straight-forward as possible. Time spent clarifying miscommunications is time wasted. • Don’t forget: these are real people: Just like you, suppliers are real people, working their real jobs. Treat them like human beings. Ask them how their days are going. It never hurts to be friendly.

  27. MODULE 2, PART 3. How to Ship Your Products To Your Location, Anywhere in the World At Very Cheap Rates • NBC Logistics: Doris on +86 135 1061 1104 OR Daniel on +861 598 927 1003 *Doris is more responsive Paulo Logistics: +861 38 0272 1417 ISOXDirect: http://isoxdirect.com/shipping-from-china-to-nigeria Value Handlers: https://www.valuehandlers.com/shipping-from-china-to-nigeria

  28. MODULE 3:PRODUCT LISTING

  29. MODULE 3: PRODUCT LISTING There are three ways to list your product to sell it. • Online Marketplace 2. Your own website 3. Online Marketplace + Your own website

  30. MODULE 3, PART 1:Online Marketplace • Jumia: https://www.jumia.com.ng/marketplace-vendor 2. Konga: https://shq.konga.com ADVERT KONGA or JUMIA PROFIT

  31. MODULE 3, PART 2:Online Marketplace + Your Own Website ADVERT YOUR WEBSITE KONGA or JUMIA PROFIT

  32. MODULE 3, PART 3:Your Own Website Examples: • https://survivallife.familyprotectionassociation.com/maniac-warrior-axe-12-13-2018a • https://secure.patriotwholesaleclub.com/cb/free-backpack-with-shockwave-torch.php ADVERT YOUR WEBSITE PROFIT

  33. MODULE 4:MARKETING

  34. MODULE 4: MARKETING You will learn… • How to create marketing content and sales funnels - Adverts - Pre-sell pages - sales letters and online store product descriptions

  35. ADVERT • Headline • Body • Call to Action

  36. Where to Run Your Adverts? • Facebook • Instagram • Influencer shout outs • Social brand handle direct ads • Google • Online Newspapers/Blogs

  37. Pre-Sell Pages • Headline • “Yes” set questions • Problem description • Solution • Call to action

  38. Salesletters • Headline • Product Image • Introduction • How It Works • Benefit • Pricing • Guarantee • Scarcity • How To Order

  39. Online Store Descriptions • Headline • Introduction • How It Works • Benefits • Scarcity

  40. MODULE 5:DELIVERIES

  41. MODULE 5: DELIVERIES You will learn… • How to ship your products to buyers in Nigeria and other African countries. • What forms of payments methods to use and how to get your money paid, immediately. • Track your delivery and handle returns and ensure that you don’t lose out on any sales.

  42. MODULE 5, PART 1. How to Ship Your Products to Buyers • Shipping Locally • Logistics companies - ACE www.ace.ng - EDS www.eds.com.ng - NIPOST EMS • Independent Delivery Agents • DIY

  43. Shipping Internationally • Ghana: Eagle Express www.EagleExpressGhana.com Contact: Henry - +233 57 428 6060, +233 57 428 6066 • Other Countries: Use the NIPOST EMS or UPS.

  44. MODULE 5, PART 2.What Forms of Payments Methods to Use and How to Get Paid on Time, Every Time There are two ways to get paid: 1. Pay BEFORE Delivery 2. Paid ON Delivery - How to get paid by Logistics companies - How to get paid by Independent Delivery Agents

  45. MODULE 5, PART 3.How To Track Your Delivery and Handle Returns • Follow Up - Immediately you receive the order - Immediately the order is dispatched - The day the order is to be received • Records - Excel Sheets - Google Sheets

  46. MODULE 6:BUSINESS MANAGEMENT AND SCALING

  47. MODULE 6: BUSINESS MANAGEMENT AND SCALING You will learn: 1. How to manage your business growth 2. How to scale your business

  48. MODULE 6, Part 1.How To Scale Your Business • Start with as little as 20 – 50 product units • As sales go up, increase in this manner: 20-50, then 100, then 200, then 500, then 1,000 • Private-Label (OEM/ODM) as soon as you get to 500 units or =N=1,000,000 a month in revenue

  49. As sales increase, increase your ad budget If advertising on Facebook, Instagram or Google, always go double each time you want to increase your budget (E.g. $5 - $10 - $20 - $50 - $100) On content sites (newspapers and blogs, social media shoutouts/brand handle ads), you can go from once per month to once per week) Track conversion rates and Return-on-Investment (ROI) like a maniac.

  50. MODULE 6, Part 2.How To Manage Your Business’ Growth • From Day 1, always track your sales and returns and profit. • Always drop erring service providers and vendors. • The biggest issue you’ll face is last mile delivery. Once you have the financial capacity, start buying your own delivery bikes and deploy them, especially if you’re in Lagos

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