Evolution of Hospitality Industry: Past, Present & Future

1. Unit 1Hospitality Past, Present, & Future Hotel Management Information gathered from Hospitality Services by Johnny Sue Reynolds 1

2. After reading the chapter you will: • Name three countries that played an important role in the early days, & the contributions from each • Name five contributions by the USA • Describe relationship between the changes in transportation & the growth of hospitality industry • Describe key Businessmen in the Hospitality Industry and explain their contributions to the industry 2

3. Early History 3

4. Hospitality is one of the oldest businesses • The first written records of travel were recorded on cave walls about 6,000 years ago • As more people traveled, more hospitality businesses developed 4

5. In 4000 B.C. the Sumerians lived in a region near the Persian Gulf that was then called Mesopotamia. They grew grains that they turned into alcoholic beverages. They built taverns and served beer. 5

6. Travel from region to region took place to trade spices, gold, and other exotic goods • Travelers needed places to eat and sleep while they were traveling • People built inns and taverns along the trade routes • These inns and taverns served tired, hungry, and thirsty travelers 6

7. Three Countries that Influenced the Hospitality Industry 7

8. Egypt Egypt began the tourism trade. 2700 B.C. Pharaohs built elegant burial tombs (Pyramids). At the base of the pyramids were gathering places to hold festivals. Egyptians encouraged citizens to visit the pyramids. Visitors needed places to eat & sleep. Souvenir collecting became popular. 8

9. A souvenir is an item that reminds you of a place you visited. Booths were set up to sale the souvenirs to tourists. • Egyptians organized the first cruise. A cruise is a pleasure trip taken by boat or ship.

10. Greece Two major contributions: Language: Greek became the universally accepted language of international travel. Money: Greek money became the standard of exchange for monetary transactions. 10

11. Roman Empire The Romans developed roads throughout their empire. The road system made travel throughout Europe quicker and easier. After the Roman Empire fell, travel &tourism stopped. During the Middle Ages churches offered food and a place for rest. 11

12. The Renaissance saw a rebirth of travel and artistic interests. Travel once again became popular and safe.

13. Development in the United States 13

14. The United States has made great contributions to the hospitality industry. • Grand hotels, motels, restaurant chains, fast-food businesses, and franchises all originated in the United States. • As the transportation changed the business grew. Hospitality businesses developed along the route or at the Rail stations/airports. 14

15. Inns for Stagecoach Travelers 15

16. In the 1600s stagecoach routes were established in the United States. • Stagecoaches arrived & departed at certain times. • Inns were opened along the routes. • Innkeepers would have places for coats/hats and a table with food prepared. • Travelers slept there as well. 16

17. Good service was very important. • Innkeepers tried to take care of the travelers needs. • Inns and taverns became popular gathering places. • New York City’s -City Hotel was probably the first hotel. It was five stories. Cost $2.00 per night (included breakfast, lunch, tea @ 6pm, and dinner). Built in 1794. 17

18. Grand Hotels for Railroad Travel 18

19. During the 1800’s railroad travel developed and spread. • Trains decreased the travel time. (ex.: a 110 mile trip by stagecoach was 11 hours by train it was 2 ½ hours). • Inns, saloons, and restaurants were built close to the railway stations. 19

20. The Tremont House was built in Boston in 1828. • It was the first grand hotel with luxury accommodations. • A new profession of hotelier began at this time. • A hotelier is the owner or manager of a hotel. 20

21. The Tremont House featured ● 170 private rooms ● Lobby with a rotunda (like the U.S. Capital) ● 6 large meeting rooms ● 200-seat dining room serving French cuisine ● Reading room (with newspapers from around the world) 21

22. Other Tremont amenities • rooms with locks • pitchers of water and soap in each room • indoor plumbing • amenities-an extra item or service that adds to a traveler’s comfort or convenience

23. The Tremont Hotel was four stories tall (no elevators had been invented). • The hotelier created a new job: bellhop. • When the bellhop heard the bell ring, he had to hop to help the guests. • The bellhop’s job was to help guest carry their heavy luggage upstairs. 23

24. 1900’s Ellsworth Statler developed the chain of Statler Hotels Young Ellsworth Statler Portrait of Ellsworth Statler 24

25. Statler was the first to develop uniform standards for his hotels • Each room featured telephones, electric lights, private bath with a tub and toilet, pitchers of iced water and free morning newspapers. • Each hotel featured fire escapes and fire doors • Service Rules called Statler Service Code were developed and enforced. Employees had to memorize and follow this code. 25

26. Statler Service Code • It is the business of a good hotel to cater to the public. It is the avowed business of the Hotel Statler to please the public better than any other hotel in the world. • Have everyone feel that for his money we want to give him more sincere service than he ever before received at any hotel.

27. Never be perky, pungent or fresh. The guest pays your salary as well as mine. He is your immediate benefactor. • Hotel service, that is, Hotel Statler service, means the limit of courteous, efficient attention from each particular employee to each particular guest. It is the objective of the Hotel Statler to sell its guest the best service in the world.

28. No employee of this hotel is allowed the privilege of arguing any point with a guest. He must adjust the matter at once to the guest's satisfaction or call his superior to adjust it. Wrangling has no place in Hotel Statler. • In all minor discussions between Statler employees and guests the employee is dead wrong, from the guest's point of view and from ours.

29. Any Statler employee who is wise and discrete enough to merit tips is wise and discrete enough to render like service whether he is tipped or not. • Any Statler employee who fails to give service or who fails to thank the guest who gives him something falls short of Statler standards.

30. The Great Depression • The Great Depression slowed the development of the hospitality industry. • The end of WWII brought prosperity, highway development, automobiles and motels.

31. Until the 1950s the Statler Hotel Company was a major force in the industry. • In 1919 Conrad Hilton purchased his first hotel, The Mobley in Cisco, Texas. 31

32. In 1925 Conrad Hilton built the first hotel in Dallas, Texas; it carried the name Hilton. • In 1954, he purchased the Statler Hotel Company. It was the largest transaction to date. • Throughout the 50’s and 60’s Hilton expanded domestically and internationally. • 1979 Conrad Hilton died. Barron Hilton (son) runs the company now. 32

33. “If you take care of your associates, they will take care of the customer, and the customer will keep coming back…” -J. W. Marriott • J.W. Marriott began as a restaurateur in Washington, D.C. in 1927. • In 1937, he exhibiting his trademark sense of innovation, offered the first ever in-flight food service to airlines servicing the old Hoover Airfield in Washington. • In 1957 Marriott opened his first hotel, Twin Bridges. 33

34. Twin Bridges Motor Hotel The Twin Bridges Motor Hotel, later known as the Twin Bridges Marriott, was the first lodging facility operated by what would become Marriott International. It opened January, 1957, and was demolished in 1990. The motel was located in Arlington, VA Resource.: http://getglue.com/topics/p/twin_bridges_motor_hotel 34

35. Marriott’s experience in food service game his hotel restaurants a reputation for quality that added to the appeal of the hotel. • Expansion of his restaurants and hotels came during the 1950’s and 1960’s. • In 1972, J.W. Marriott, Jr., succeeded his father as chief executive officer. 35

36. Motels for Automobile Travelers • A motel combines basic hotel services with convenience for the automobile traveler. • Motel located near the highway, parking is free and outside the room. • Called a tourist or motor court. 36

37. 1952 Kimmons Wilson took his family on a vacation to Washing D.C. and was disappointed by the shortage of accommodations to meet his family’s needs. • Kimmons Wilson devised a plan of consistent marketing, standardized facilities, service, and quality for a chain of motels, now known as Holiday Inn. • He introduced the Holiday Inn as a roadside motel that had extra amenities to meet the needs of families, kids under 18 could stay for free! 37

38. Holiday Inn Amenities included: • swimming pools and restaurants • consistent, clean/comfortable rooms • distinctive road signs • in-room telephone • air conditioning • parking • free ice

39. Hyatt Hotels • Hyatt Hotels ushered in the renaissance of downtown hotel properties when they agreed to take over a yet-to-be-completed hotel construction project in Atlanta, GA. • Hyatt designed the hotel to have an atrium. The concept of the atrium is now widely used in hotels, convention centers and cruise ships. Atrium –a large open, multistory foyer, reception area or entrance

40. 1990s and the Hotel Industry • The 1990s were a period of growth and high profits for the hotel industry. • Many hotel companies added new brands of properties to better target specific market segments, such as extended-stay travelers.

41. Airport Hospitality for Air Travelers 41

42. Hospitality choices grew in 1958 when commercial jets began operating. • Airports became the new center for hotel, motel, and restaurant development. • J.W. Marriot (a contemporary to E.M. Statler) opened hotels near airports. • Jet airlines decreased the travel time & the inconvenience of international travel. 42

45. Hospitality Today 45

46. The hospitality industry has several major challenges: • Delivering consistent service • Diversity of the workforce • Accommodating special needs • Impact of seasons 46

47. Delivering Consistent Service • Delivering quality service always involves people. • Hospitality is a people serving people business. • Two ways to ensure good service: • Procedures that ensure good service • Training all employees in the procedures 47

48. Diversity of Workforce • The face of the hospitality industry is changing because the face of our work is changing. • In the past it was made up of mostly white males. • Diversity is the word used to describe a group of people from a variety of backgrounds, cultures, religions, beliefs, and language. • Learn to meet staff needs. 48

49. Accommodating Special Needs • People with special needs are traveling more, and hospitality business are working to meet their needs. • Special needs include medical conditions, physical disabilities and mental disabilities. • Special needs also include needs and preferences based on religion, health, or circumstances. 49

50. Hospitality workers must use problem-solving and communication skills to meet these needs. • Many people have food preference based on health, taste, or religion restrictions. • Children traveling alone also have special needs. 50