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Recently, when the dollar touched the ₹75 mark, almost every single trading business working with the foreign countries saw a decline in their financials. The companies which were heavily importing high quality machinery or had acquired any other current assets, were suddenly exposed to unprecedented currency fluctuation risk because no one saw a depletion of this level coming.
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WHAT IS THE FUTURE OF MARBLE AND GRANITE EXPORT Business in India? www.econstructionmart.com
Recently, when the dollar touched the ₹75 mark, almost every single trading business working with the foreign countries saw a decline in their financials. The companies which were heavily importing high quality machinery or had acquired any other current assets, were suddenly exposed to unprecedented currency fluctuation risk because no one saw a depletion of this level coming. The only group of people who were able to come out victorious out of this entire scene – were the exporters, because all of the sudden the purchasing power of their revenues grew drastically in a matter of days. After that sudden downfall, rupee recently got its turn to stabilize; but that has brought the attention of several businessmen to the exports and imports industries, which are severely affected by the currency fluctuations. If you go deeper, you will find that it is not just about the money market fluctuations; the industries which are net exporters turn out to be a great investment opportunity for businessmen looking to dive into newer avenues of growth. One of these net exporting industries is the stone and www.econstructionmart.com 2
granite industry. Now, if you go out there to have a comprehensive understanding of the industry, you may end up with way too many industry reports and data, which will take a whole lot of your intellectual ammunition in just gauging the market. Hence, to help you out, here is a wide outlook at the marble and granite export market in India: 1. India’s Unique Positioning Globally. When it comes to this specific market, one may commit a mistake of just looking at the recent figures and trying to predict future growth. This will be naïve because in the recent past, India might not have capitalized on these industries but the world looks at Indian exporters in the granite and marble segment for several key reasons. Number one, is the variety and quality of products available. India is one of the most creative producers of stones and marbles when it comes to colours, patterns, textures and even sizes. Call it our culture of stone engravings or just an adoption to market www.econstructionmart.com 3
needs, India has been able to provide a wide product range. Two, the highly competitive price range. If you look at Indian marble price list and compare it to the counterparts in developed economies post dollar conversion, you’ll see that the quality of product we have can be sold at a very competitive position to India exporters in the global market. 2. Headroom For Growth. For several other possible industries such as jute, agricultural produce or even textiles, India has already gone through a period of saturation. Only way to grow in those industries will be through aggressive innovation and that is not controllable. On the other hand, there is favouring probability for the stone business growth in India. 3. Infrastructure Opportunities And Deficiencies. To start with, there are several key ports in the South and West India which are more than ready to export www.econstructionmart.com 4
goods like stone and marbles. So, if you plan to export high quality marble and granite infrastructure in terms of international deliveries will not be an issue. Major issues come in the inter-state transportation and last mile delivery, both of which can be fairly outsourced. 4. Policy environment. For years, several governments have only talked about helping exporters in some or the other way; but, the way the current government has started working on the ease of doing business, it can only be positively estimated that there will be favourable policies coming for stone and granite exporters in India in the near future. www.econstructionmart.com 5