How to Manage an Ecommerce Marketplace 4 Four Steps

1. How to Manage an Ecommerce Marketplace 4 Four Steps E Commerce is a huge opportunity for small businesses. It's not just for the giants like Amazon, but it's also not only limited to giant businesses either. Ecommerce has been a great opportunity for entrepreneurs and small businesses to sell their products and services, as well as build a brand. What's more, ecommerce has become increasingly inexpensive to get started with. The barrier to entry didn't used to be very low, but

2. domain names and hosting can be had for less than $20 a year, and store builders are becoming increasingly accessible. These factors have allowed many people to get started in ecommerce without having to worry about stocking inventory or buying products upfront. In fact, dropshipping allows you to act as a middleman between a customer who orders from your website and the manufacturer and wholesaler that fulfills the order. This model isn't just for large companies like Amazon—it's possible for smaller companies and even individuals with enough hustle to bring in the same volume of sales on their own platform. There are many reasons why more and more consumers are shifting more of their spending online than ever before. Following the convenience of online shopping, more and more people are doing their shopping online. You can search online to find a store, add a product to your shopping cart, and have it mailed right to your doorstep—all just with a few clicks and in less time than it takes to make a cup of tea. You don't even have to step foot in the store or drive anywhere if you don't want to. Just how big is ecommerce? Huge. In 2015, they spent $475 billion online in the US alone. That's an increase of 22 percent from 2014 and an increase of over 200 percent since 2010. It's no surprise that so many people prefer to shop online—the convenience is unparalleled when you compare it with the alternative: going out and getting what you need in person (especially when it comes to grocery shopping). On top of that, shopping online helps save time and money.

3. But with all this talk about what ecommerce has going for it, there are still plenty of skeptics who think it's here today but will be gone tomorrow. The E-commerce market place is expected to become one of the largest sectors in the entire world. It is already a $1.2 trillion business, and it's growing at a healthy pace. The reason for this growth is that e-commerce is such an easy way to shop. E-commerce lets you browse through thousands of products while staying in your pajamas. It also offers convenience, anonymity, and choice. In order to take advantage of the opportunity that e-commerce presents, however, you need to do your homework. You can't just create a store and expect sales to grow on their own—you have to put effort into your business, or else it will falter. Here are some tips for managing a successful ecommerce business: 1. Test A/B testing is one of the most effective tools in a site owner's kit. It allows you to test and compare two versions of a page to see which is more successful. By comparing different versions, you gain insights that help you improve your website. Let's look at an example from a Polish ecommerce company, Grene. In 2011, they redesigned the mini cart on their site, doubling their sales as a result. The redesign was based on results from an A/B test that compared four versions of their mini cart design.

4. The first version was their original design: a pop-up window that asked customers if they wanted to add items to their cart. 2. Email marketing Email marketing is a crucial component of any growth strategy, but it's often overlooked. It can help you build relationships with your audience and reach them in a cost-effective way. Sending promotional messages through email is a great way to drive revenue for your business, but it can also be used for more than that. It's an important part of your customer retention strategy, especially if you have some cart abandonment issues. Cart abandonment occurs when the visitor adds a product to their shopping cart but leaves without completing the purchase. Sending them an email with a discount code or free shipping offer can encourage them to complete their purchase. Email marketing isn't just for sending out promotional messages, however. It can also be used to improve your customer retention rate and reduce cart abandonment. 3. Product listing: Online shoppers can't try on clothes, squeeze shower heads and test a toaster before they buy. Customers must rely on the product description to help them make a decision. And that means that you need to put just as much effort into writing your product copy as you do for marketing copy.

5. Don't be too brief or too vague when describing your products. Think about the buyer personas of your ideal customers, and what would convince them that this is the right purchase for them. Use keywords in your product descriptions so that your products show up higher in search results. 4. Content marketing Content marketing is a powerful strategy for getting more traffic and growing your sales, and it's more complex than simply creating blog posts, videos, and podcasts. Your content strategy involves creating and distributing content across multiple channels to reach a wide audience: -Blog posts: Content on your blog can attract visitors to your company's website, which can then convert them into leads or customers. You can also use your blog to drive traffic to your social media pages. -Social media: Share links to your content on social media and encourage people to share the links with their friends. You can also use platforms like Instagram and Pinterest if you have an ecommerce business that sells products. -Video: Use video to reach a broader audience than the ones who visit your blog. By creating product videos or tutorials that explain how to use products, you can increase sales and increase traffic by directing interested visitors to your site.

6. -Other channels: There are many other channels you can use besides the ones listed above. Create email templates for newsletters and send them out every month with new tips about running a business or promotions for discounted products. Create Medium articles about what you've learned from running a business or guest posts on other relevant websites. Conclusion: We all want to work smarter, not harder, but when it comes to running your own business, there are so many things that need your attention. Not only do you have to maintain relationships with clients, meet with them face-to-face, and keep all their information in a digital database that is always up-to-date, but you also must create an online presence for your business that can be found by anyone who is searching for the services you provide. Managing this all on your own can be overwhelming! With our help, though, you can focus on what's most important: expanding your business and actually managing it. Ecom Energize will also assist you by developing a fully functioning e-commerce website of your dreams and consult you with our Marketplace Management services. We have experience in every aspect of online retail management, from creating and designing the perfect website to marketing and selling products online using our eCommerce optimization techniques. When you use Ecom Energize services, we will create an attractive website according to the latest trends in design and usability, as well

7. as make sure that it works flawlessly on all popular browsers, smartphones and tablets. We will also provide a range of professional services, including logo branding, print and packaging design and product photography. GET IN TOUCH Contact Us Want to Energize your business? Contact us today! Phone: 04-2598901 Send Email: hello@ecomenergize.com Address: 1707, Al Shaheel Tower Al Nahada1, Dubai UAE