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INTRODUCTION As the world of ecommerce continues to grow and evolve, so do the number of changes in the industry. As we approach 2023, it is important to stay up to date on the latest trends in ecommerce SEO. With the ever-changing search engine algorithms and the increasing competition among online retailers, staying ahead of the curve is essential to staying competitive in the ecommerce world. Here are the top 5 ecommerce SEO trends to watch out for in 2023.
MOBILE FIRST INDEXING Mobile usage continues to increase as more and more people use their phones to shop online. it is important for ecommerce stores to ensure their websites are optimized for mobile devices Google has already started rolling out its mobile-first indexing, and it is likely that it will become the norm in 2023.
VOICE SEARCH OPTIMIZATION Voice search is gaining popularity as more people are using voice-activated devices like Alexa and Google Assistant to search for products and services. To stay ahead of the curve, ecommerce stores need to optimize their websites for voice search. This mean optimizing the content for natural language, creating content that answers users’ questions, and using structured data to make it easier for search engines
STRUCTURED DATA Structured data helps search engines understand the content of your ecommerce store and determine how it should be indexed. This includes adding tags, ratings, and reviews, as well as using schema markup to provide more detailed information about products and services. Structured data also helps search engines understand how your store is organized, which can help with the accuracy of product searches.
SHOPIFY AUDITS With more businesses turning to Shopify to set up their ecommerce stores, it is becoming increasingly important to carry out Shopify audits Shopify audits ensure the store is optimized for SEO. This includes optimizing product titles, descriptions, and images, as well as setting up 301 redirects and creating an effective internal linking structure.
LOCAL SEO Local SEO is becoming increasingly important, and it’s essential that your store is optimized for local searches This includes using local keywords, providing local product information, and optimizing your store for local reviews and ratings. Optimizing for local SEO involves optimizing for local keywords and including location-specific information in meta tags and content.
CONCLUSION By staying ahead of the curve and keeping up with the latest ecommerce SEO trends, you can ensure that your store remains competitive and successful in 2023. From mobile-first indexing toShopify audit to user experience optimization, staying on top of these trends is essential for any ecommerce store.
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