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ADI Group

ADI Group. ADI Media Private Limited Founded in 1986 Publishes four B2B magazines: TV Veopar Journal Communications Today Medical Buyer Broadcast and CableSat MPS Limited ADI acquired MPS Limited, a Rs . 600 crore company.

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ADI Group

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  1. ADI Group ADI Media Private Limited • Founded in 1986 • Publishes four B2B magazines: • TV Veopar Journal • Communications Today • Medical Buyer • Broadcast and CableSat MPS Limited • ADI acquired MPS Limited, a Rs. 600 crore company. • A Publishing services subsidiary of HM Publishers Holdings Limited, the UK holding company for the Macmillan Publishers Group. • The global leader of high-quality publishing solutions that cover every stage of the author-to-reader publishing process.

  2. Reach • Presence for last 28 years • The only national trade magazine of the CE, HA & AC Industry in India • Reaches the entire trade fraternity – Dealers, distributors, and SSDs network spanning the entire country, including in metros, class A, B and C cities and towns. This includes modern retail counters. • Also is a referral for the Television and Component Manufacturers, Government Agencies and Foreign Associates. Region-wise Circulation (Print Version)

  3. Strengths • Circulation: • Entire database is on SAP • Our own BPO in Dehradun updates and upgrades the database regularly. • TVJ on the retail counters • Dealers rely on it for information • Often when a customer needs validation, dealers and their sales team refer to TVJ and prove a point. • The Bazaar Buzz column is very popular-it is the lifeline of up-country trade. • It ties the dealer community together. Publishing BPO in Dehradun

  4. Strengths • Bold Editorial Policy: • Independent source of information • Exclusive contributions by CEOs/CTOs/ CIOs/ Marketing Heads which give them major insight of their business • Market Research and Analysis • Technology Trends, News, Reviews, and Updates • Dealers’ Opinions and Views • Bazaar Buzz • Has Anju Arora as the Editor since its inception (1986) who understands the industry well from the era of Crown-Weston-Dyanora to Videocon-Onida-BPL to LG-Samsung-Videocon-Panasonic-Sony

  5. Strengths • Market Research: • The editorial backbone of the magazine continues to be its strong research and numbers • Access to Market Data from: • OEMs • Component manufacturers • Industry • Trade • Research Reports (Francis Kanoi, ORG-GFK, et al.) • Analysis of data by experienced experts who are from backgrounds as MBA from Harvard, Economics Post Graduates from Delhi University and the like

  6. Captured - sample

  7. Ad Options • Print Ad • Web Portal Banners • Web Portal Microsite • E-Newsletter • EDM Blast • Custom E-Publishing

  8. EDM Blast • Apart from 5000 leading CE, HA and AC dealers in the country, TV Veopar has a loyal database of senior management executives who rely on us while making a purchase. We apprise them of the latest premium products available in the market. This is done as a one-to-one email to them with details. • We feel this may carry more weightage than a brand selling its products via email, as we are established as an independent source.  • Targeted at 10,000 niche audience. • To get best results, we do a blast twice, the second one after a gap of five days.

  9. Custom E-Publishing • Emailed to 10,000 niche audience. Apart from 5000 leading CE, HA and AC dealers in the country, It is a referral for CEOs/ CTOs/ CIOs/ CXOs/ Director, Vice Presidents, Marketing Heads –the premium corporate buyer in Top 1000 companies in India. • Includes: • Front Cover saying “This article is brought to you by <your logo>” • Back Cover advert Custom e-Publishing Sample: Front cover with your logo

  10. Web Portal • TVJ’s web portal- a powerful online resource of information on CE, HA & AC. • Online consumers who are looking for an independent source for guidance and information. • Dealers, Distributors, and Modern Retail counters spanning the entire country. • SEOs are working on it to get it on top of search engine rankings. • Micro-sites for business partners • Resource Library for white papers, articles, reports etc.

  11. Web Portal – AD Options • Banners (Various sizes) • Microsites • Featured Product • Featured Whitepaper • Rich Media • TVC • Product Demo

  12. Weekly E-Newsletter • Emailed to 10,000 niche audience. Apart from 5000 leading CE, HA and AC dealers in the country, It is a referral for CEOs/ CTOs/ CIOs/ CXOs/ Director, Vice Presidents, Marketing Heads –the premium corporate buyer in Top 1000 companies in India. • Ad possibility (banners on weekly newsletter). • Also features monthly TVJ Ezine. • Coverage • Top Stories of the week • Market Research Reports • News and Views • Latest Activities of Companies • International Circuit

  13. Web Portal-Microsite

  14. Custom Publishing • Offers business partners to create branded content using our expertise including editorial, design, and production experience • Could be in the form of brochures, newsletters, and case studies.

  15. Sponsor – TVJ Ezine

  16. Screenshot – TVJ Ezine Ezine

  17. Thank you

  18. Other Print Ads (Tariffs)

  19. Web Portal (Tariffs)

  20. Microsites (Tariffs )

  21. Banner on weekly newsletter (Tariffs) EDM (Tariffs)

  22. Web Statistics Web-traffic Analysis Report for:www.tvj.co.in No. of page views/month: 11,230 Average time: 6.52 minutes No. of visitors: 2,389 % of New Visitors 77.35%

  23. Weekly E-Newsletter Sample Report

  24. EDM Blast Report

  25. Edit Planner 2014

  26. Edit Planner 2015

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