1 / 28

Contents

Contents. O2E – brief reminder /introduction O2E & ICOM Contract Activities to date Next steps Case study – DELSEY Your contact. Open2Europe (O2E): Brief reminder /introduction. Open2Europe in a Nutshell. Global communications group located in Europe,

edan
Download Presentation

Contents

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Contents • O2E – briefreminder/introduction • O2E & ICOM • Contract • Activities to date • Nextsteps • Case study – DELSEY • Your contact

  2. Open2Europe (O2E): Briefreminder/introduction

  3. Open2Europein a Nutshell Global communications grouplocated in Europe, NorthAmerica, Asia and West Africa Established in 2001 at the height of the new technologyera and following the creation of a single Europeanmarket Support businesseslooking to launch or develop theiractivitiesinternationally

  4. Key Facts& Figures • Over 80 consultants from 25 nationalities • CentralisedEuropean business model • with 4 subsidiaries • Multicultural management team • 30% growth on average per year • 100+ current clients • 230 references • 4 services • 7 poles of expertise

  5. International Outreach • Over 25 differentnationalities and 30 countries covered: • Western Europe: France, Germany, UK, Switzerland, Ireland, Benelux… • Central Europe: Poland, Austria, CzechRepublic… • Northern Europe: Denmark, Norway, Sweden, Finland… • Southern Europe: Spain, Portugal, Greece, Italy… • Eastern Europe: Russia, Ukraine, Hungary, Romania… • NorthAfrica, Middle East, Turkey… • EstablishedEuropeancontacts • Publications, journalists and freelancers • Analysts and decisionmakers • Bloggers • Local presence • Trade shows • Press tours and pressevents • Regular meetings withEuropean clients

  6. O2E & ICOM

  7. O2E & ICOM: contract Logistics: • Agreement signed in September2013 • Partnership (not membership) willrununtil end of March 2014 • April 2014 = evaluationperiod for both parties Terms & Conditions: • Both parties willtouch a percentage commission for min. 2 yearsfor anycontractsigned(5% of gross or net income – depending on context ). • Priority to begiven to existing ICOM agencieswhoalready have internal PR teams • O2E to createlink to ICOM website home page and visa versa (done!) • O2E has access to MARs • All ICOM requestsinvolving O2E must first go through Gary • O2E to copy Gary and relevant regional manager in email correspondance

  8. O2E & ICOM: activities to date Series of conference calls completed and severalprojects in the pipeline: O2E bringingprojects to ICOM: • O2E & ICOM China: CurrentChinesepharmaceutical client looking to change advertisingpartner (wealready do their PR) • O2E & ICOM Africa: Possible business developmentproject to launcha Chinesefashion brand in Uganda ICOM bringingprojects to O2E: • O2E & Patrick Gaulon: PR proposalprovided for a cosmeticsurgerychain • O2E & Lielens: Collaborating on an international PR pitch to celebrate the bicentenary of the Battle of Waterloo

  9. O2E & ICOM: nextsteps • Agreement has been in place for 5 weekssostillearlydays to report findings! • Common goal: continue to generate business leads on bothsides (tender bid collaboration, current client development…) • If both parties decide to enter into a membership agreement, wewould: • communicate on the news externally: joint press release • revisecompany/network presentations • create joint PR/advertising sales programmes • …

  10. Case study: Delsey

  11. Case StudyExample • DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. • 3 continents (9 countries) covered by O2E: • France, USA, China, Hong Kong, Spain, Italy, Germany, Belgium, The Netherlands • O2E team: 10 press consultants and 1 team leader • Challenges: • Re-launch the brand DELSEY • Position the products as fashionable travel accessories • Focus on the French touch • Key words: Design, trend-setter, fashion, innovation • Communication: • Press: fashion, lifestyle, travel… • Bloggers: close collaboration with international influencers: Virginia Tam, Mayo, Christian Yuen… • Photo shootings • Events: yearly collection launches, trade shows... • Coordination: • ThinkGlobally, Actlocally. A truly international approach: coordination of PR activities and productlaunches in threedifferent continents

  12. Case StudyExample • Results: • 931 quality articles published so far • 36 photo shootings organised to date • 32 product test requests • 19 barter deals organised • Annual advertising equivalent (Jan - Aug 2013): 3 571 809 € • 1 Collection launch event organised (France) • 1 product press tour to fashion media in New York and one in Beijing • 2 European press tours organised this summer • 1 advertising campaign (France) • 1 European media training day • Opening of Weibo channel in China

  13. Your contact Corinne Jeannin Open2Europe – Vice President Tel : +33 1 55 02 14 54 E-Mail : c.jeannin@open2europe.com Site Web : http://www.open2europe.com

  14. Corinne JEANNIN Vice President • Professional background • Vice President - Open2Europe. Paris. • AssociateManagingDirector - Ketchum Paris (media relations & influentialstrategiesagency – Omnicom group), Head of New Business department and supervision of key accountscoordinatedfrom Paris. • Director on key accounts and business development - Le Public Système ( global below-the-line agencyincluding PR, marketing services and event). • Associatedirector - CallegariBerville Grey (advertisingagency ). • International management supervisor - Grey Paris (advertisingagency- WPP group ). Expertise Nationality: French Position: Vice President Business Developement, in charge of international key accounts Education: Sciences Politiques Paris ( IEP) Languages: English, German • Strategicadvice on brand development (positioning, search for communication territory and consumer insight , launch , re-launch of brands). • Supervision, coordination and implementation of integrated communication platforms ( 360°); cross disciplines responsibility to ensurestrategic and executionalconsistency of actions. • International coordination of key accounts, as team leader (P&G, Mars, ONMT, Barilla, aso). • Experience of BtoC, BtoB, Product and Corporate communication • Multi-sectors expertise: mass market (P&G, Sara Lee, Barilla, Mars, aso) , beauty (J&J Beauty, Pantene), luxury (Christian Dior, Hugo Boss, champagne Mumm, aso.) tourism (MNTO), healthcare (GSK, Novartis, aso.), technology (NewellRubbermaid). • Network animation, member of a creativecommunity(duringmyKetchumperiod) which objective is to create and implementtools to generatecreativityamong teams to the benefit of ideas ‘ s impact. • External communication to further build agency visibility among media, high schools, influencers.

  15. Thank YouMerci

  16. Appendix

  17. About Open2China Missions : • Open2China was founded in 2009 to assist Chinese companies in their internationaldevelopment, by offering them customised PR and development services in the European and American continents. • Open2China also plays a strong role in liaising with Open2Europe’s Chinese clients through attending regular meetings and providing local market expert advice. (diff cultural) • Open2China can also support companies looking to communicate or set up business activities in China • Open2China launched its own PR activities (aimed at Chinese companies wishing to communicate across China) in 2010. • Open2China • 100% average growth per year • 20 consultants • 20 active clients • 6 fields of expertise

  18. Zhenyu LiManagingDirector- Open2China • Expertises • Recommendation of companiesdevelopment stratégies Elaboration de stratégies de développement d’entreprises • International projects management • Intercultural communication • Strategicadvice • Professional background • Vice presidentat Open2Europe, managingdirectorat Open2China • Research consultant atl’Oréal • Sales manager at Christian BRETON • Education • Master in Marketing and international business at ESCE (Paris) • BA international business at UIBE (Bejing ) • Nationality • Chinese • Languages • French • English • Chinese

  19. CLIENT REFERENCES

  20. Tokyo Beijing CONTACT Chengdu Shanghai Taïwan • Open2China‘s offices • Phone number: (+86) 21 32 51 7228 • Address : • Room 2010 No. 1271 • South Pudong Road, • PudongDistrict, 200 122 Shanghai Hong Kong

More Related