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Palm Pre: Flow

Palm Pre: Flow. A Market Research Case Study. Palm Pre` with the “Flow”.

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Palm Pre: Flow

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  1. Palm Pre: Flow A Market Research Case Study

  2. Palm Pre` with the “Flow” Smart phone maker Palm, Inc. needed to make a splash in the competitive smart phone market with its new Pre` phone. This new phone takes aim at the best selling iPhone and Blackberry devices. So Palm created a quiet, subtle ad campaign around a woman who tells viewers of the phone’s benefits.

  3. Watch the Commercials • Go with the Flow • Palm Pre Flow

  4. Analyze • What do you think was the research question Palm set out to answer? • What are three primary and three secondary methods you think Palm might have used to obtain data? • Consider the ads you saw. What do you think came out of the research they conducted? What features are consumers most interested in? • In what way do you think Palm’s commercials reflects marketing research for the product and its potential customer base?

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