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Lecture 15 Strategy Analysis And Choice

Lecture 15 Strategy Analysis And Choice. Grand Strategy Matrix. Popular tool for formulating alternative strategies All organizations (or divisions) can be positioned in one of four quadrants Based on two evaluative dimensions: Competitive position Market growth. RAPID MARKET GROWTH.

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Lecture 15 Strategy Analysis And Choice

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  1. Lecture 15 Strategy Analysis And Choice

  2. Grand Strategy Matrix • Popular tool for formulating alternative strategies • All organizations (or divisions) can be positioned in one of four quadrants • Based on two evaluative dimensions: • Competitive position • Market growth

  3. RAPID MARKET GROWTH Quadrant II • Market development • Market penetration • Product development • Horizontal integration • Divestiture • Liquidation Quadrant I • Market development • Market penetration • Product development • Forward integration • Backward integration • Horizontal integration • Concentric diversification WEAK COMPETITIVE POSITION STRONG COMPETITIVE POSITION Quadrant III • Retrenchment • Concentric diversification • Horizontal diversification • Conglomerate diversification • Liquidation Quadrant IV • Concentric diversification • Horizontal diversification • Conglomerate diversification • Joint ventures SLOW MARKET GROWTH

  4. Grand Strategy Matrix Quadrant I • Excellent strategic position • Concentration on current markets and products • Take risks aggressively when necessary

  5. Grand Strategy Matrix Quadrant II • Evaluate present approach seriously • How to change to improve competitiveness • Rapid market growth requires intensive strategy

  6. Grand Strategy Matrix Quadrant III • Compete in slow-growth industries • Weak competitive position • Drastic changes quickly • Cost and asset reduction indicated (retrenchment)

  7. Grand Strategy Matrix Quadrant IV • Strong competitive position • Slow-growth industry • Diversification indicated to more promising growth areas

  8. Formulation Framework Stage 3: The Decision Stage Quantitative Strategic Planning Matrix (QSPM)

  9. QSPM Quantitative Strategic Planning Matrix • Only technique designed to determine the relative attractiveness of feasible alternative actions

  10. QSPM Quantitative Strategic Planning Matrix • Tool for objective evaluation of alternative strategies • Based on identified external and internal crucial success factors • Requires good intuitive judgment

  11. QSPM Quantitative Strategic Planning Matrix • List the firm’s key external opportunities & threats; list the firm’s key internal strengths and weaknesses • Assign weights to each external and internal critical success factor

  12. QSPM Quantitative Strategic Planning Matrix • Examine the Stage 2 (matching) matrices and identify alternative strategies that the organization should consider implementing • Determine the Attractiveness Scores (AS)

  13. QSPM Quantitative Strategic Planning Matrix • Compute the total Attractiveness Scores • Compute the Sum Total Attractiveness Score

  14. Key External Factors Economy Political/Legal/Governmental Social/Cultural/Demographic/Environmental Technological Competitive Weight Strategy 1 Strategy 2 Strategy 3 Key Internal Factors Management Marketing Finance/Accounting Production/Operations Research and Development Computer Information Systems Strategic Alternatives QSPM

  15. QSPM Limitations: • Requires intuitive judgments and educated assumptions • Only as good as the prerequisite inputs

  16. QSPM Positives: • Sets of strategies examined simultaneously or sequentially • Requires the integration of pertinent external and internal factors in the decision-making process

  17. Cultural Aspects of Strategy Choice Culture: • The set of shared values, beliefs, attitudes, customs, norms, personalities, heroes, and heroines that describe a firm

  18. Cultural Aspects of Strategy Choice Culture: • Successful strategies depend on degree of support from a firm’s culture

  19. Politics of Strategy Choice Politics in organizations: • Management hierarchy • Career aspirations • Allocation of scarce resources

  20. Politics of Strategy Choice Political tactics for strategists: • Equifinality • Satisfying • Generalization • Focus on Higher-Order Issues • Provide Political Access on Important Issues

  21. Role of A Board of Directors Duties and Responsibilities: • Control and oversight over management • Adherence to legal prescriptions • Consideration of stakeholder interests • Advancement of stockholders’ rights

  22. Key Terms • Aggressive quadrant • Attractiveness Scores (AS) • Board of Directors • Boston Consulting Group (BCG) Matrix • Business portfolio • Cash cows • Champions • Competitive Advantage (CA)

  23. Key Terms • Competitive quadrant • Conservative quadrant • Culture • Decision stage • Defensive quadrant • Directional vector • Dogs • Environmental Stability (ES) • Financial Strength (FS)

  24. Key Terms • Grand Strategy Matrix • Halo error • Industry Strength (IS) • Input stage • Internal-External (IE) Matrix • Long-term objectives • Matching • Matching stage • Quantitative Strategic Planning Matrix (QSPM)

  25. Key Terms • Question marks • Relative market share position • SO strategies • ST strategies • Stars • Strategic Position and Action Evaluation (SPACE) Matrix • Strategy-formulation framework

  26. Key Terms • Sum total attractiveness scores • Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix • Total Attractiveness Scores (TAS) • WO strategies • WT strategies

  27. Thank You

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