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Building an online store in 2017? Here are the 9 top ecommerce platforms you need to consider for your small business. This list includes pros and cons.
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Top E-commerce Platforms for 2017 E- commerce Platforms An Introduction By www.edeskhub.com www.edeskhub.com
What is an E-commerce Platform? www.edeskhub.com It is a software technology solution that allows you to build storefronts (a storefront is any customer or business facing proposition relating to the selling of products and services)
Top E- commerce Platforms www.edeskhub.com Some popular and top e-commerce development platforms that can serve varied businesses most effectively: Shopify BigCommerce Magento YoKart Big Cartel
Shopify www.edeskhub.com Shopify can be an excellent choice for the new entrants in the ecommerce domain. Shopify is for you! Its stunning designs and focus on mobile and social commerce makes it evolvable to meet growing requirements of online stores. Especially for beginners who have conventional requirements, Shopify can be the ideal ecommerce solution. Based on your requirement and usage, you can choose its diverse packages as per your need.
Top Benefits of Shopify www.edeskhub.com Over 100 store templates (themes) to choose from 1500+ apps (plugins/extensions) to extend the store's functionality. Ability to connect your online store with your Facebook page and sell directly on Facebook. Built in mobile-friendly shopping cart and seller mobile apps (and Shopify provides a platform to connect store owners with app developers for the development of their store's app). 24/7 support via live chat, phone and tutorials as well as the Shopify community forum.
Downsides with Shopify www.edeskhub.com If you don't use Shopify Payment, there will be an additional transaction fee on every sale. Plus, many of the extensions for additional functionality aren't free, so, running your store on Shopify might cost a little more than you expected. Shopify has its own coding language called 'Liquid', so any customization in the system comes at an additional expense.
When is Shopify a good choice? www.edeskhub.com For beginners with conventional requirements, Shopify remains the ideal ecommerce solution. Based on your budget requirements, you can choose different packages which range from $29 to $299/month. But if you have unique features and functionalities in mind for your store, it might be better to look elsewhere.
BigCommerce www.edeskhub.com BigCommerce is one of the most popular ecommerce platforms Presently has over 55,000 stores. It can cater to businesses of any type and size, and can be the most apt option for those who have zero or minimal technical knowledge.
Top Benefits of BigCommerce www.edeskhub.com Extensive built in features including newsletters, coupons, shipping, tax, analytics, and more. Unlike Shopify, BigCommerce charges no transaction fee All free and paid themes are responsive and offer a smooth mobile experience. Integrate your store with Facebook, eBay, Google shopping and a range of comparison sites Powerful support with extremely helpful setup wizard, educational videos, and extensive guides with visual representations.
Concerns with BigCommerce www.edeskhub.com One concern with BigCommerce is the lack of free themes. Currently it offers only 7 free themes, while most of their immediate competitors offer more than 20 free themes. However, the platform has a comprehensive list of premium themes, and it also allows customization of these themes if you want to give your store an entirely unique look and feel.
When should you go with BigCommerce? www.edeskhub.com If you want a full-fledged store, but don't want the hassles of integrating plug-ins, editing HTML/CSS or other code, then BigCommerce is definitely the go-to ecommerce platform for you. If you are willing to compromise a bit on themes, then BigCommerce is a strong alternative to Shopify at roughly the same pricing (BigCommerce's plans are between $29 and $199/month) without the incremental transaction fees.
Magento www.edeskhub.com Magento is considered the market leader among ecommerce platforms. Owing to its reliability and scalability, several brands use this platform for their online stores, which includes Burger King, Huawei, Pepe Jeans among many others. For enterprise level online stores, this platform is the best. Magento is an open source and flexible platform and hence businesses must employ competent developers for customization. However, it can be the most optimal choice for enterprise level online business owners who have a high volume of products on offer.
The Benefits of Magento www.edeskhub.com Good user experience: easy to use and manage Open source platform and therefore open to all sorts of customization. 9000+ plugins/extensions to scale your business Free extensions that enable social commerce so you can sell on social media platforms. Extensive resource library for store management, growth, demos, and online community of store owners as well as plugin developers you can tap for help.
Critical Factors associated with Magento www.edeskhub.com One of the critical factors associated with Magento is the pricing of its versions. The basic Community version is free, while the advanced Enterprise version costs a minimum $20,000/year. Needless to say, the Community version is no match for the Enterprise version, which offers many built in high-end features such as customer segmentation, a support module, 24/7 support and a much more.
When is Magento the ideal solution? www.edeskhub.com Magento is considered the right ecommerce platform for enterprise-level merchants with a large volume of products. Given the complexity of store setup and management with Magento, the platform is not recommended for beginners.
YoKart www.edeskhub.com With its feature richness and smart pricing models, YoKartis built with a specific focus on helping startups build ecommerce ecosystem easily. Think of it as the one-stop solution for launching multi-vendor stores like eBay and Etsy. Although many other ecommerce platforms also provide their multi-vendor version, YoKart does this seamlessly.
The Benefits of YoKart are: www.edeskhub.com A ready-to-launch multi-vendor marketplace solution Other than the framework, you own the source code and can customize the portal to your requirements. YoKartis built on an encrypted framework. Which means that customization would require knowledge of that framework. In general, an experienced PHP developer would quickly understand the framework and how to modify it as needed. Mobile-friendly platform and a dedicated Android app for marketplaces Same features across all pricing packages (briefed below) Comprehensive manuals for store owners and merchants, video tutorials, FAQs, and 12-month free support for store management
Concerns with YoKart www.edeskhub.com Being a relatively new entrant in the industry, there are no third-party extensions currently available for YoKart. But the system offers built in analytics tool, over a dozen supported payment gateways, rewards and discount coupon management features. A big drawback, however, is its lack of social commerce capabilities, meaning that that it currently lacks the features to allow merchants to sell on Facebook and other social media platforms.
When is YoKart the right ecommerce platform? www.edeskhub.com For multi-vendor stores such as eBay and Etsy, YoKart is a great choice. Its startup package is a hosted solution with one-year license, which costs $250 and allows startups to verify their business model. The advanced version is self-hosted, customizable, costs $999 (one time), and is intended for companies who have a sound business model. Switching from a startup to an advanced package is also quite easy.
Big Cartel www.edeskhub.com Big Cartel is perfect for independent workers and small scale home based businesses. Over the years since its launch in 2005, the platform claims to have helped over a million artists in selling their creations over the web. The hosting system is simple and considered the best for creatively inclined home business owners who are entering the ecommerce domain. The platform is an ideal pick for individual artists with its simplistic store and economic pricing features.
The Benefits of Big Cartel are: www.edeskhub.com Extremely simple to setup a store and manage it. Facebook shop access. Aesthetically sound themes. WYSIWYG (what you see is what you get) code editor to customize your theme including HTML, CSS & JavaScript. Comprehensive Help Center (detailed guides & FAQs), useful video tutorials, support via email, and Big Cartel's Facebook & Twitter accounts.
Challenges with Big Cartel are: www.edeskhub.com The simplicity of Big Cartel also results in limited functionality, which is definitely a downside for those who want to do more than just sell products. Big Cartel's theme library is limited to 12 themes, out of which only 2 are responsive (meaning optimized for mobile devices). There are limited add-ons; however, store owners can get access to 500+ apps via Zapier integration.
When Big Cartel is the right ecommerce solution? www.edeskhub.com This platform is ideal for individual artists and creative people (not for typical retailers). With its simplistic stores and economical pricing ($0 to $29.99/month), Big Cartel allows artists to sell things online easily with a good-looking website, thereby allowing artist to focus on creating things instead of managing their online store. The growing dominance of mobile and social media shows no sign of slowing down. Using social and mobile platforms as vehicles to reach new customers and drive more sales is a critical aspect to any ecommerce platform in 2017 and beyond. While searching for an ecommerce solution, be sure to check whether the platform will allow you to capitalize on these trends and that the selected ecommerce platform aligns with the projected needs and goals of your business.
For any question or help please contact us at: www.edeskhub.com HamadAl Muraikhi: Hamad@edeskhub.com Sweta Thakur: Sweta@edeskhub.com About Us: https://www.edeskhub.com/about-us/ If you are IT company and wanted to increase your customer base Sign Up : https://www.edeskhub.com/registration/