Getting the Most From Your Networking and How to Augment it in the Age of Social Media

1. Getting the Most From Your Networking and How to Augment it in the Age of Social Media George Pressler, Past President HCE Moderator Tom Dougherty, President Elect HCE Networking Overview John Seroka, Member Sponsor Comm LinkedIn Christina Thielst, FACHE, Board Member Other Social Media Sites

2. Getting the Most From Your Networking and How to Augment it in the Age of Social Media • George Pressler, AIA, FHFI, ACHA • VP, Executive Director, Institutional Planning Services for TMAD TAYLOR & GAINES (TTG)/Planning Decision Resources • http://www.tmadtg.com/ • (626) 463-2794 • gpressler@ttgcorp.com

3. Health Care Executives of Southern California would like to thank our Sponsors whose support allows us to provide quality educational programs to the leaders, and soon to be leaders of our industry!

6. The foundation of networking is personal relationships

7. Why network? • Explore new career options, • Find a new job, advancement, • Develop your current career, • Obtain referrals or sales leads, • Develop informational resources that can help you do a better job, • Help others, • Make new friends, • Or simply to broaden your professional horizons

8. This presentation will outline for you some networking basics and how to leverage your networking through the use of social media.

9. Networking is a learned skill • We’ll start by covering the basics of networking • Next we’ll provide an overview to your social media options – dos; don’ts, and what mistakes to avoid. • We’ll explore the use of social media tools and how to leverage them to enhance and expand your networking activities.

10. What is networking? network / nétwerk n. & v. a group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

11. Health Care Executives of Southern California The mission of HCE is to increase the knowledge and professional competency of its members by providing a rich variety of educational opportunities; to enhance their career growth and satisfaction by providing opportunities and stimulus for networking and sharing; and to contribute to the health industry as a whole through the development and promotion of its future leaders.

12. George Pressler, AIA, FHFI, ACHA • VP, Executive Director, Institutional Planning Services for TMAD TAYLOR & GAINES (TTG)/Planning Decision Resources • http://www.tmadtg.com/ • (626) 463-2794 • gpressler@ttgcorp.com

13. Getting the Most From Your Networking and How to Augment it in the Age of Social Media • Tom Dougherty • Exec Dir of Contracting, Downey Regional Med Center • www.DRMCI.org • (562) 904-5017 • Tom.Dougherty@drmci.org

14. Why network? • Explore new career options, • Find a new job, • Develop your current career, • Obtain referrals or sales leads, • Develop informational resources that can help you do a better job, • Help others, • Make new friends, • Or simply to broaden your professional horizons

15. Why network? To Help Others • Most people think networking is about benefits to one’s self. • Take the position that you network to help others.

16. “I’m not comfortable talking about myself” • The root of discomfort in network for most is: “selling yourself” • What runs through the minds of many is: • Who am I? • What do I have to offer? • People who focus on themselves turn me off • Fear of being rejected • Fear of being ignored • Lack of self confidence • All these thought and feeling are normal

17. Approach networking from theperspective of “helping others” • Approach helps to reduce fear • The major focus: • The other person and learning about them • Ask open ended questions • Through the normal course of conversation will get around to you. • Focusing on others helps with a major networking technique – LISTENING!

18. You may not think there is anything that you can do to help others • Be a “connector” - when the opportunity arises: • Help connect them with someone. • Similar interests • Similar challenges • Similar needs • Other networkers – help build the community

19. When the conversations turns to you – be prepared • 60 second synopsis: • I’m from ----- • I went to school at ----- • I’m working at -----; or my experience includes ----- • I’m looking for an opportunity to ----- • Build your “brand” • Areas of interest • Areas of expertise

20. Remember • The point of networking is -- relationship development. • One does not develop a relationship via a one-time encounter. • One develops relationships by repeated encounters, interactions, and communications. • Virtual relationships are common but to “close” on a job or sale – a face-to-face works best.

21. Networking takes effort • Take advantage of your HCE membership to get involved. • Help others - share info that might help • Offer to make “warm” introductions to assist others with networking. • Drop the people you’ve met a line; touch base; see how they are doing; or get their thoughts • Some relationship click, some don’t – this is normal

22. All things being equal, people will hire, do business with or refer business to, those they know, like, and trust. • Networking is helping others & building relationships • When we give to someone, we take an important step toward eliciting those “know, like, and trust” feelings toward us. • This produces the natural desire to give back to you. • They’ll want to cultivate a win/win relationship with you.

23. Tom Dougherty • Exec Dir of Contracting, Downey Regional Med Center • www.DRMCI.org • (562) 904-5017 • Tom.Dougherty@drmci.org

24. Building Your Personal Brand with LinkedIn John Seroka,Vice President Seroka Brand Development/Strategic Communications Your Growth. Guaranteed. www.Seroka.com (310) 822-8534 john@seroka.com

25. Think Like an Entrepreneur! • Only security in life is your ability to perform • Median # of yrs workers stay with employers • Prepare for change • Study networking

26. What is LinkedIn? • Web service to find people you should connect with • Tool to expand your network by setting up a profile akin to a resume so that people can find you • A network of over 40.3M just in U.S. • #1 business networking site

27. Demographics • LinkedIn targets professionals from all over the world including job seekers

28. Finding and making connections: • Create account: upload your contacts from email account • Search: robust search mechanism • Get suggestions: based on your connections; friends of friends • Join groups: share in discussions; get introduced to others

29. Job searches: • Best Practices: connect with former bosses, people who worked for you, fellow co-workers and other people who know your work • Get endorsements • Highlight accomplishments • Settings: open to career opportunities • Search for people in your region that work in the industry you are targeting

30. Grow your network • Grow your network when you don’t need it: you never know when you will need it so keep your profile “alive” • Avoid using boiler plate invite: explain clearly and honestly why you wish to connect

31. John Seroka,Vice President Seroka Brand Development/Strategic Communications Your Growth. Guaranteed. www.Seroka.com (310) 822-8534 john@seroka.com

32. Other Social Networking Opportunities • Christina Beach Thielst, FACHE • http://thielst.typepad.com/ • (805) 967-5032 • cthielst@cox.net

33. Manage Your Reputation • Search (Google) your name periodically • See what is available about you on the public internet – Does it reflect the image you want to portray? • Adjust privacy settings on your social media sites, if needed • Remove undesirable or inappropriate content • Notify site moderators if it violates policies

34. Building Your Online Visibility • Engage individuals in their search for information and knowledge • Content can be promoted with links on blog or other social networking posts • Increases search engine rating and helps moves your name to the first page • Add value and be respectful • Create some excitement • Have a clear plan and rules for engagement

35. Privacy & Confidentiality • Exercise good judgment, no matter which media is used • Patient Health Information • Proprietary Business Information • Confidential (Employment, Medical Staff, etc) • Sensitive Issues and Matters

36. Other Social Networking Sites • Facebook – be careful with friends & privacy settings • Join sites to network with others who share your interests • Leave thoughtful & relevant comments on the posts of others

37. Weblog (aka Blog) • Share interesting blog posts with your LinkedIn connections • Submit guest posts to existing blogs • Start a blog to highlight your expertise & showcase your work • Style – reflect your brand; make it your own

38. Microblogs • Post short comments on current (140 characters) • Tweet links to your blog posts or comments • Re-tweet the posts of those you follow • Acknowledge retweets & mentions • Monitor posts on keywords

39. Wiki • Read, edit and search content posted by others & add new content • Wikipedia • AskDrWiki and MedPedia • Ideal for collaborative projects

40. Where to connect with ACHE/HCE • HCE’s Linked In Group: HCESoCal • HCE’s Sub Group: BOG exam • ACHE’s Linked In Group: American College of Healthcare Executives • HCE’s Twitter: @HCESoCal • ACHE’s Twitter: @ACHECongress • ACHE’s Facebook: ACHE Congress on Healthcare Leadership

41. ACHE Social Media Resources • ACHE Social Media Networking Resources • Social Media in Healthcare: Connect Communicate Collaborate Health Administration Press and Amazon.com • Online Book Companion Best practices & Links • Connect, Communicate, Collaborate: Exploring New Media Self-Study Course (6 Cat I Credit Hours) • Frontier in Healthcare Management - Social Media Issue (Winter 2011)

42. Christina Beach Thielst, FACHE • http://thielst.typepad.com/ • (805) 967-5032 • cthielst@cox.net

43. Questions

44. Getting the Most From Your Networking in the Age of Social Media Thank You Tom Dougherty George Pressler, AIA John Seroka Christina Beach Thielst, FACHE