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Communicating and Partnering With Business

Communicating and Partnering With Business. April 29, 2009 Building Stronger Small Learning Communities. Developing Business Partnerships. Leads / targeting Create value proposition Professional / efficient communications Execute / exceed expectations Generate visibility

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Communicating and Partnering With Business

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  1. Communicating and Partnering With Business April 29, 2009 Building Stronger Small Learning Communities

  2. Developing Business Partnerships • Leads / targeting • Create value proposition • Professional / efficient communications • Execute / exceed expectations • Generate visibility • Customer service mentality

  3. Leads / Targeting • Always prospecting - radar up • Targeted • Look for rich ingredients • Spend time in their world • Qualify - establish value proposition ? • Mass outreach • Inbound - seize moment / qualify • Network generated

  4. Activities for Outreach • Advisory Committee • Speakers on site • Career speaking • Course content • Project assistance • Job Shadowing • Internships • Field trips • Others …..(i.e. mentors)

  5. Advisory Committee • Champions who know the professions • Efficient and well-planned meetings • Build personal relationships • Ask for what you need • Listen • Involve students

  6. Speakers • Speaker information sheet • Student Assignment • Thank you letter

  7. Job Shadowing • Organization tour vs. Educational tour • Identify opportunities • Clarify timeframe • Be prepared • Dress • What to bring • Thank you • Follow-up in the classroom

  8. Internships • Educational goals • Paid/Unpaid • Length • Tips for success

  9. Field Trips • Who is going? • Student questions • Dress • Logistics • Staffing • Thank you • Feedback

  10. Is there a Value Proposition? • Learn your partner’s needs • What are your needs? • Where do they match?

  11. Professional Communications • Preparation – know your partner’s priorities • Be brief, concise, clear • Avoid “school” language • Be timely and accessible • Schedule / communicate with maximum notice • Create alignment • Listen

  12. Execute Quality Activities • Well planned / organized events / initiatives • Prepared students • Thoughtfully designed / printed materials • Adequate staffing • Resources = Expectations and Expectations=Resources • Aggressive / creative marketing • Quality meeting space / food / AV / etc. • Calendar/ menu for year round options

  13. Maximize Partner Visibility • Flyers • Banners • Web / systems • Newsletters / papers • Bulletin Boards • Signage • Give credit

  14. Raving Fan Customer Service • Treat them as *the* customer • Be responsive • Solve problems • Create solutions • Use professional standards • Offer quality guarantees

  15. Getting Started - Just Do It ! • Network • Know thy target partner • Listen - understand • Professional contacts • Time efficient • Find out how and make them the winner • Make It Easy for them to do business with you

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