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It’s all about golf

It’s all about golf . Delivering a dynamic new way to communicate. Replacing old fashioned paper signage notice boards with state of the art digital H D screens in UK golf clubs. Transforming Golf Club communications: . Promoting golf brands at the point of sale ….

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It’s all about golf

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  1. It’s all about golf

  2. Delivering a dynamic new way to communicate Replacing old fashioned paper signage notice boards with state of the art digital HD screens in UK golf clubs

  3. Transforming Golf Club communications:

  4. Promoting golf brands at the point of sale ….

  5. State of the art digital screens with built-in media players

  6. Bespoke finishes tailored to the club’s taste

  7. Golf in the UK snapshot • 2,700 Golf clubs • 1.3 million members • Over 3,000 teaching professionals • Circa 2,500 rounds per golf club per month • 50% visitors, 40% members and 10% corporate/society • Played by Men, Women and Children

  8. Who are Golf Club TV? Established in the summer of 2013 Managed by media professionals with 20+ years DOOH experience and a passion for golf Financed by an enthusiastic group of private investors Supported by a team of over 20 specialists providing operational support Presenting national and regional advertisers with a commercial platform to communicate with high net worth individuals in a perfect mindset doing their favourite thing... playing golf !

  9. What we do • Broadcast to state of the art HD digital portrait screens in Golf Club and Hotel reception areas positioned to maximise exposure at each venue • Create a modern networked broadcasting channel that improves communications with members and guests alike • Deliver relevant content produced and managed on a national and regional level • Clubs can create and run their own messaging and promotional campaigns within an average loop of around 3-4 mins • Provide brands with a unique digital advertising platform exploiting the high net worth audience that golf clubs deliver • Working in partnership with UKGOA

  10. How we work • Short form full screen advertising alternates with a variety of content features: weather, breaking news, golfing tips, top courses, holiday destinations, rule changes, golfing news, club information and so on …… • Screens placed in optimum positions designed to maximise footfall i.e. Reception areas • The screen network is monitored and maintained by a dedicated technical team • Each screen has its own built in media player enabling bespoke content to be delivered via Wi-Fi or 3G • Each venue signs an exclusive 3 year contract • Each club can amend their own copy and update screens in real time online or even using their mobile phone

  11. Helping each club with bespoke internal promotions

  12. Who watches GCTV? • Predominantly ABC1’s • Affluent lifestyle with high disposable incomes • 84% male biased • 80% aged 36 and over • £751.80 is the average yearly full playing adult membership fee • On average each member visits their golf club twice a week • High percentage of business managers/owners Source: ENGLANDGOLF golf club membership questionnaire 2012

  13. Audience data • Advertisers will enjoy around 5,500 plays of their commercial each month • Around 1,250-1,500 rounds of golf per club each month • Most clubs split 50% members, 40% guests and 10% societies • Average footfall through clubhouses 4,500+ pcm • Viewers will have opportunities to see the screen on numerous occasions during their visit • Dwell times are expected to be 2-3 minutes per viewing

  14. National media opportunities Spot Advertising • 10 secs full screen spot ads played once every 4-5 minute loop • Monday to Sunday 7am to 10pm • Media £150 gross per club per month • Ad production £150 Sponsorship • Selected content segments are available for brands to sponsor at a rate of £75 per club per month including: • Weather, News, Clock, Golfing News, Tips, Top Courses, etc

  15. Local and regional media opportunities Spot Advertising – Full screen ad • 10 secs spot ads played once every 5 minute loop • Monday to Sunday 7am to 10pm • Media £150 per club per month • Ad production £150 Spot Advertising – Content screen ad • 10 secs spot ads played once every 5 minute loop • Monday to Sunday 7am to 10pm • Media £75 per club per month and ad production £90

  16. Category exclusive opportunity Jan 2013 Launch campaign packages: • 10 sec full screen spot ad played once every 3 min loop • Monday to Sunday 7am to 10pm 9,000 plays per club pcm • 28+ Golf venues (Crownand Burhill) • Campaigns charged retrospectively in line with network expansion going forward • 3 month launch campaign (First 5 sites go live Nov) • Monthly investment £3,990 pcm x 3 = £11,970 gross • Category exclusivity and first refusal to rollout • Subsidised campaign research study with SMS

  17. Current coverage Resort : St Mellion International Resort, Cornwall Membership: 2. Chesfield Downs Golf & Country Club, Nr Stevenage 3. Eccleston Park Golf Club, Prescot 4. Merrist Wood Golf Club, Worplesdon 5. Oak Park Golf Club, Farnham 6. Sherfield Oaks Golf Club, Hook 7. Stapleford Abbotts Golf Club, Essex 8. The Bristol Golf Club, Almondsbury 9. Wickham Park Golf Club, Fareham 10. Batchworth Park Golf Club, Rickmansworth 11. Cams Hall Estate Golf Club, Fareham 12. Cottesmore Golf & Country Club, Crawley 13. Hampton Court Golf Club, Kingston-upon-thames 14. Mill Green Golf Club, Welwyn Garden City 15. Pyrford Golf Club, Nr Woking 16. South Winchester Golf Club, Winchester 17. The Hertfordshire Golf & Country Club, Broxbourne 18. Milford Golf Club, Nr Godalming Pay and Play: 19. Addington Court Golf Club, Croydon 20. Blue Mountain Golf Centre, Binfield 21. Paultons Golf Centre, Nr. Romsey 22. Pine Ridge Golf Club, Camberley 23. South Essex Golf Centre, Brentwood 24. Sunbury Golf Centre, Shepperton 25. Traditions Golf Course, Woking 26. 9 of Herts Golf Centre, Rickmansworth 27. The Priors, Essex

  18. Which clients are relevant? • Prestige cars (BMW, Mercedes, Lexus, Jaguar, Audi, Range Rover) • Golf Clothing (Nike, Oscar Jacobsen, Adidas, Footjoy, American Golf) • Long Haul Airlines (BA, Emirates, Etihad, Virgin, Singapore, Quantas) • Short haul airlines (Easyjet, Ryan Air, Jet2, Flybe, Monarch) • Golf travel/destinations ( La Manga, Irish Tourist Board, Marriot, Hilton) • Luxury Goods (Rolex, Hugo Boss, Omega, Oakley, Tag Heuer) • Telecoms (Vodafone, BT, SKY, O2, 3G, EE) • Golf manufacturers (Callaway, Titleist, Taylormade, PING, Sky Caddie) • Office & Computing (Microsoft, IBM, Sony, Intel, Apple, UPS) • Gambling (Sporting Index, IG, Ladbrokes, William Hill, Betfair, Bet365) • Financials (Barclays Wealth, HSBC, Norwich Union, AXA PPP, BUPA) • Websites (mygolftravel.com, golf.com, golftoday.com, golfbreaks.com)

  19. What will GCTV deliver? • Guaranteed exposure to the golfing community • Frequent display time on state of the art equipment • National and regional campaign planning options • Preferred partner status/category exclusivity for specific sectors • Research results and site photos • Post campaign analysis report and proof of posting

  20. In Summary • Golf Club TV provides a new way to improve communication • Delivering dynamic, relevant and topical content • Run by experienced DOOH executives who love the game • Proven screen, installation & maintenance partners • Long fixed terms of occupancy • Reaching an desirable high end audience • Accountable with reasonable cost of entry levels

  21. Julian Clogg Managing Director Golf Club TV Leisure Media & Communications Ltd Mob: 07771 601000 Email: julian@golfclubtv.co.uk Thank you It’s all about golf

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