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AVAST community

AVAST community. Milos Korenko Jun 17, 2011. Be free. When we first launched free distribution of avast! Antivirus, we gave ourselves room to grow—but never dreamed that the product would gain such global popularity," Mr. Eduard Kucera, Chairman of the Board of Directors.

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AVAST community

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  1. AVAST community Milos Korenko Jun 17, 2011

  2. Be free When we first launched free distribution of avast! Antivirus, we gave ourselves room to grow—but never dreamed that the product would gain such global popularity," Mr. Eduard Kucera, Chairman of the Board of Directors.

  3. avast! user base yesterday:162,225,870 registered130,008,487 active

  4. …AVAST user base in your countries • Active users May 2011: • France 14 204 918 • USA 10 824 441 • Russia 7 270 278 • Spain 5 587 844 • Italy 5 185 951 • UK 3 166 847 • Germany 2 584 687 • Czech 1 668 983 • Belgium 1 256 023 • NL 1 028 037

  5. Word-of-Mouth Advertising • No paid advertisement • Recommendations of influencers • Significant WOM • Overspill from home to business • User experience • Loyalty (thank you for Free… • I’d buy the paid now)

  6. Grass Root Presentations • Forum “evangelists” volunteer • Reimbursed only for travel cost • Presentations to home users • and PC groups • YTD about 100 presentations • for 3000 people Norbert Gostischa New Mexico, USA 14000+ entries on forum

  7. Community: Detects Behavior Shield ? AVAST Virus Lab Virus Definition Update

  8. Community: Detects • avast! users participate in an automatic sample submission system • submitting unknown viruses identified by Behavior Shield to avast! Virus Lab • over 10 000 unique samples daily

  9. Community: Support 60% of all customer support is provided by avast! forum community Inquiries Answered Inquires plus self-service Top avast! evangelists Tech 54 775 posts DavidR 49 074 bob3160 14 628 polonus 10 719 Eddy 8 023 sZc 6 958 YoKenny 6 938 Logos 6 880 CharleyO 6 415 RejZoR 6 062

  10. Community: Translations • avast! is offered in 36 languages • 97.1% language coverage of all home computers (Gartner) • 25 languages were provided by avast! community translators

  11. Thank you Milos Korenko Skype: korenko korenko@avast.com

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