PROJECT EVALUATIONS BASED ON MARKET RESEARCH

PROJECT EVALUATIONS BASED ON MARKET RESEARCH

MARKET FEASIBILTY FACTORS • INFLUENCE CONTINUATION AT ANY POINT IN THE PROJECT • MARKETING RESEARCH EVALUATES STATUS OF: • PRODUCT DEMAND RELATIVE TO THE COMPETITION • COMPETITIVE PRICE RELATIVE TO THE ALTERNATIVES

TECHNICAL FEASIBILTY FACTORS • THE COMPETING PROCESSES TO MANUFACTURE THIS PRODUCT • LEVEL OF DEVELOPMENT OF VARIOUS TECHNICAL ALTERNATIVES • TECHNICAL RISK RELATED TO NON-COMMERCIALIZED PROCESSES

RISK ANALYSIS • ANALYZE FACTORS THAT AFFECT THE RISK OF THE PROJECT • EQUIPMENT CHOICE AND DESIGN • HIGHER RISK IF THE PROCESS REQUIRES PROTOTYPE EQUIPMENT • LOW RISK IF THE PROCESS INCORPORATES EXISTING EQUIPMENT FOR A NEW USE?

INVESTMENT RISK • BASED ON CORPORATE TARGETS • COMPLETE CAPITAL COST (BASED ON ESTIMATE) FOR THE PROJECT FALL IS WITHIN INVESTMENT GUIDELINES FOR THIS COMPANY • OPERATING COSTS (BASED ON ESTIMATE) • CERTAINTY OF CONVERSION COSTS BASED ON ANTICIPATED RANGES OF MATERIALS PRICES • CERTAINTY OF CONVERSION COSTS BASED ON ANTICIPATED RANGES OF LABOR AND UTILITY PRICES

CASH FLOW ANALYSIS • COMPARE THE REQUIRED PRICE BASED ON DCCR WITH THE MAXIMUM PRICE BASED ON THE COMPETITION. • COMPARISON OF IMPACT OF VARIOUS FINANCING AND PROCESS ALTERNATES

MARKET RESEARCH • MARKETING ANALYSIS FOR NEW PRODUCTS OR DIFFERENT GRADES OF EXISTING PRODUCTS • PRODUCT SPECIFICATIONS - DEPEND ON END-USE • PROPERTIES - CHEMICAL, PHYSICAL, HAZARDOUS MATERIALS (FOR RISK ANALYSIS) • ALTERNATE PROCESSES - THAT MAY USE THE PRODUCT FOR FEEDSTOCK

NEW AND EXISTING PRODUCT DEMAND ANALYSIS • DEPEND ON THE TYPES OF MARKETS, EXTERNAL AND CAPTIVE CONSUMPTION, AND THEIR LEVEL OF DEVELOPMENT • LEVELS OF MARKET DEVELOPMENT • NEW • DEVELOPING • CAPTIVE • EXTERNAL • MATURE

MATURE MARKETS • LOW OR NEGATIVE GROWTH RATES • LIMITED NEW GROWTH ANTICIPATED UNLESS NEW USES ARE DEVELOPED • NUMBER OF PRODUCERS IS OFTEN LIMITED TO 3 OR 4 DOMESTIC PRODUCERS FOR EXTERNAL PRODUCTS • PRICE MAY BE DOMINATED BY CAPTIVE PRODUCTION THAT SETS THE COST BASELINE

MATURE MARKETS • FREQUENT REVIEW OF RAW MATERIAL SUPPLIERS • DIFFERENT GRADES OF THE PRODUCT BEING EVALUATED IN RESEARCH • DEFINED CUSTOMER BASE - SUBSEQUENT PROCESSES DEVELOPED ON THE BASIS OF THIS MATERIAL • LIMITED HAZARDOUS MATERIALS RISK

DEVELOPINGMARKETS • GROWTH RATES EXCEEDING SOME STANDARD FOR "NORMAL" GROWTH AND CHARACTERISTICS DEPEND UPON THE FRACTION EXPORTED VS. CAPTIVE. • DEMAND IS VOLATILE - CAN INCREASE OR DECREASE QUICKLY • PROFIT INCENTIVES INVITE NUMEROUS PRODUCERS • PROFIT BASED ON PRICE BECAUSE PRICES ARE HIGH RELATIVE TO MATURE PRODUCTS

DEVELOPINGMARKETS • END USERS TEND TO INVESTIGATE CAPTIVE PRODUCTION • RAW MATERIALS ARE EVALUATED FOR IMPROVING PRODUCT QUALITY AS WELL AS PRICE REDUCTION • VOLUME CAN RESPOND TO PRICING BASED ON REPLACEMENT OF OTHER MATERIALS IN SUBSEQUENT OPERATIONS

NEW PRODUCT MARKETS • ARE THE LEAST DEFINED • PRICE POTENTIAL IS LIMITED ONLY BY END USE VALUE • SMALL PLANTS BASED ON ONLY ONE TECHNOLOGY - POTENTIAL FOR RAPID OBSOLESCENCE • EXTREMELY VOLATILE DEMAND - POSSIBLY ONLY ONE CUSTOMER AND/OR CAPTIVE DEMAND. • EXTREME HAZ-MAT RISKS

SUMMARY COMPARISON OF MARKET TYPES

EXAMPLE OF MARKET ANALYSIS • THIS ANALYSIS WAS COMPLETED FOR PHILIPS REGARDING THE MARKET FOR DEFIBRILLATORS • THE ORIGINAL IS ON THE NET AT www.philips.com/assets/Downloadablefile//pms_deborah_disanzo-1344.pdf

www.philips.com/assets/Downloadablefile//pms_deborah_disanzo-1344.pdfwww.philips.com/assets/Downloadablefile//pms_deborah_disanzo-1344.pdf

PROJECT EVALUATIONS BASED ON MARKET RESEARCH

PROJECT EVALUATIONS BASED ON MARKET RESEARCH

Presentation Transcript

On- going Research Project

External Evaluations and Research

Project Based Research

On implicit evaluations

FIELD-BASED COLLABORATIVE RESEARCH PROJECT

PBL (Project, Based On Learning)

Evidence Based Research Group Project

Marketing Research Project on :

Course Evaluations not Research

ELO-based supplemental course evaluations

Community Based Research Project: TOPIC

Evidence-Based Research Project Group Four

Evidence Based Practice Research Project

Evidence-Based Research Group Project

Curriculum Based Evaluations

Research project based on ICEP book

Web-based Market Research

Action Research: Project Based-Learning Using Research Projects

QYResearch-2015 Market Research Report on Global Wood-Based

External Evaluations and Research