Innovation Adoption

1. Innovation Adoption The Digital Book By: John Richbourg (Storyboard Work in Progress)

2. The Digital Book • Also known as the electronic book , or E-book, this innovation is the digital form of a text or image-based publication and readable on computers or other digital devices.

3. Innovation of the Digital Book • Books have been accepted forms of information since The first use of Gutenberg’s press in 1440. Knowledge

4. Flash forward to 1930 with the introduction of the first paperback book to the American public. Persuasion

5. In 1971, Michael Hart used $100,000.00 worth of computer time with a Xerox Sigma V mainframe computer. He decided that the storage, retrieval, and searching of what was stored in our libraries would be the greatest contribution of computers. The first "e-book" was created—a copy of the Declaration of Independence. This sparked the beginnings of Project Gutenberg. Decision and Implementation

6. Today Project Gutenberg distributes 20,000 free texts and more than 100,000 titles available through partners. Over 3,000,000 books are downloaded each month to avid readers. The major differences are text format and text readers. Confirmation

7. Innovation S-Curve For Digital Books 2009 2007 2008 The digital book industry has grown with the computer industry, becoming more prevalent and popular over time. 2004 2001 2000 1999 1998 1994 1992 1993 1987 1990 Tremendous growth in the digital book industry was seen at the turn of the century, as multiple formats, readers, and the inclusion of publishing companies were introduced to the industry and the reading public. 1971

8. Innovation S-Curve For Digital Books20th Century Timeline • 1971 – Michael Hart started Project Gutenburg, a non-profit project to establish a public library of more than 10,000 electronic books in plain text and available for download. • 1987 - Eastgate Systems published its first hypertext fiction work: "Afternoon", by Michael Joyce, available on floppy disk. • 1990 - John Galuskza, with Serendipity Systems, created an ebook display program called PC-Book featuring numbered pages and bookmarks. • 1992 - DOS-based ebooks were converted to Windows-compatible editions. • 1993 – BiblioBytes, the first company to create a financial exchange system for the net introduced a website to sell ebooks over the internet,. • 1994 - The format in which ebooks were published changed from plain text to HTML. • 1998 - NuroMedia released the ‘Rocket’, the first handheld ebook reader. • 1999 - Simon & Schuster became the first trade publisher simultaneously to publish titles in print and ebook formats (ibooks). Net Library was launched, giving access to ebooks online to library patrons who have the Internet. • 2000 - The free software (Glassbookebook) reader for PC is introduced. Microsoft also launched the Microsoft Reader for ebooks, with Microsoft and Amazon joining to market ebooks and readers to the public.. Many popular authors began using the ebook format to increase sales. Stephen King published the novel Bag of Bones exclusively on the Internet

9. Innovation S-Curve For Digital Books21st Century Timeline • 2001 – Adobe launched an updated Glassbook reader. Multiple publishers (Random House, HarperCollins, Time Warner, and Penguin) started their own ebook imprints. • 2004 – The Google Print Library (later named Google Book Search) was launched as a joint venture with major libraries to scan books. • 2007 – The Amazon Kindle and the Reader Digital Book (PRS-505) by Sony are introduced as the latest electronic book readers. • 2008 - Google settles a major lawsuit with publishers, allowing it to show up to 20% of a text online without charge and make the entire book available online for a fee. Entire public domain books are available in digital form at no charge to the customer. The Stanza ibook reader for the iphone and ipad are fielded by MacIntosh (Apple). • 2009 – Book marketer Barnes and Nobles introduces the Nook ebook reader to compete with the Kindle.

10. Current E-readers becoming more popular with the public are the Amazon Kindle the Sony PRS-500 and the Barnes and Noble Nook.

11. Why an Electronic Book? • The needs answered by this innovation were partially environmental, academic, and cultural.

12. Environmentalists applauded the introduction of digital books as a way to slow tree harvesting for paper.

13. Educators saw the E-book as an opportunity to have out-of-date texts replaced with a real-time device that would make learning more relevant to students.

14. Innovators and early adopters of the digital book are expected to be newer members of the teaching community and those that embrace change and self-improvement.

15. Laggards, or those that would reject the digital book or any other innovation, could be teachers who are comfortable with their current situations and avoid change.

16. Strategies for the adoption of the digital book by laggards could include monetary incentives for those who make the adoption, special training sessions to preclude perceived problems, and the issue of a reader and software for the personal use of the instructor.

17. Attributes to facilitate adoption of the digital book include connectivity, flexibility, expense in comparison to printed volumes, and real-world time and relativity to subject matter.

18. Cultural needs were answered by giving individuals and groups a means to share information and works of art in real-time.

19. Research • The first digital book was developed by Michael Hart as Project Gutenberg in 1971.

20. The first e-books were produced for limited audiences focused on special interests.

21. Multiple formats and diverse readers fragmented the E-book market.

22. In the 1990s, more information was added to electronic libraries for digital books.

23. In 1998, Public Libraries began issuing free digital books in lieu of more traditional bound volumes for selected texts.

24. Development • Initial target for the digital book was the computer using American public

25. Major problems included the varied formats of media and readers, and the reticence of the American public to replace traditional texts with digital copies.

26. Commercialization • Numerous manufacturers and marketing companies are now fielding the digital books and readers for consumption by the American public.

27. Like anything else, it may be wise for the consumer to wait for the price to decrease while quality and functionality increase in the digital readers currently being marketed.

28. Implementation within the District • A centralized approach for adoption and implementation of this innovation within our school district is the best approach. • Key change agents will be members of the School Board, the district Superintendent, and members of the Office of Instructional Technology • The digital Book has not yet critical mass in society. This innovation should be introduced to school administrators and technology teachers by the Office of Instructional Technology. These school personnel would then take steps to prepare the introduction of the digital book to each school faculty.

29. As we move further into the 21st century, our need for larger amounts of current information will become more important. • We must continue to prepare our students with the best materials and tools available. • Digital books answer both of these requirements while making our district more competitive with other districts.

30. References • To be added later