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Uncertainty Increases the Perception of Privacy Risks

Uncertainty Increases the Perception of Privacy Risks. Antti Oulasvirta, Tiia Suomalainen, Sakari Tamminen Helsinki Institute for Information Technology HIIT University of Helsinki and Aalto University, Finland. Online experiment (N=1,911). Manipulated information told about data use

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Uncertainty Increases the Perception of Privacy Risks

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  1. Uncertainty Increases the Perception of Privacy Risks Antti Oulasvirta, Tiia Suomalainen, Sakari Tamminen Helsinki Institute for Information Technology HIIT University of Helsinki and Aalto University, Finland

  2. Online experiment (N=1,911) • Manipulated information told about data use • WHO Antagonist (private, public, hidden) • WHAT FOR Intention (negative, neutral, hidden) • 9 scenarios • Keylogger • On-body sensor • Facebook account • Home video surveillance • Health records • Mobile communications • Credit card • Phone • Public space video surveillance

  3. Your only computer contains a device that records everything written on computer’s keyboard to a file. [ANTAGONIST] You know that your employer has a possibility to see the file. [INTENTION] You find it likely that the employer wants to monitor if you are sharing confidential information regarding your job to non- employees.

  4. Findings in a nutshell • Knowing who reads data decreases concerns, unless it’s an organization • Knowing why decreases concerns as well, unless intention is negative • Knowing the intention decreases concerns more than knowing the user • Keylogging caused highest levels of concern

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