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IPTV Challenges Egypt Perspective

Joint ITU - AICTO Workshop on “Interoperability of IPTV in the Arab region” (Dubai, UAE, 20 – 21 September 2011 ). IPTV Challenges Egypt Perspective. Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues NTRA. NTRA Overview.

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IPTV Challenges Egypt Perspective

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  1. Joint ITU - AICTO Workshop on“Interoperability of IPTV in the Arab region”(Dubai, UAE, 20 – 21 September 2011 ) IPTV ChallengesEgypt Perspective Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues NTRA

  2. Dubai, UAE, 20-21 September 2011

  3. NTRA Overview • The National Telecommunications Regulatory Authority (NTRA) is the national authority to administer the telecommunication sector. Dubai, UAE, 20-21 September 2011

  4. NTRA Mission Statement “To encourage national and international investments…within free competition rules is, by law, by outlook, and by aptitude, the core mission of NTRA” Dr. Amr Badawi NTRA Executive President Dubai, UAE, 20-21 September 2011

  5. IPTV in Egypt Dubai, UAE, 20-21 September 2011

  6. Where We Stand (Broadband)… 1.64 million 2 million Dubai, UAE, 20-21 September 2011

  7. Is Demand Increasing…? 47k 41k 31k 25k 24k Average ADSL Monthly Increase per Year Dubai, UAE, 20-21 September 2011

  8. Demand Creation Playbacks jumped from 2M to 8M after the revolution and now they are 22M Source: Google Dubai, UAE, 20-21 September 2011

  9. The Internet will never be the same for Egyptians after #Jan25 Dubai, UAE, 20-21 September 2011

  10. Where We Stand (Media)… 94% 90% Dubai, UAE, 20-21 September 2011

  11. Where We Stand (Media)… • The Egyptian broadcasting market is under direct supervision of the Ministry of Information. • Egyptian Radio and Television Union (ERTU), having exclusive right for broadcasting, it operates 9 public terrestrial and also a variety of satellite channels. • ERTU was also the first in the Arab region to operate its own satellite, the NileSat system. Dubai, UAE, 20-21 September 2011

  12. IPTV Challenges Dubai, UAE, 20-21 September 2011

  13. IPTV Challenges Dubai, UAE, 20-21 September 2011

  14. Bandwidth & Reach • National Broadband Plan for the next 10 yrs (2020) • Targeting to: • Increase Penetration -> reach critical mass • Increase Quality -> providehigherspeeds • Increase Availability -> minimize the digital divide Dubai, UAE, 20-21 September 2011

  15. Bandwidth & Reach SUPPLY • Infrastructure Coverage • Access Devices • Affordability • Quality of Service BROADBAND DIFFUSION DEMAND • Local Applications (Language & Needs) • E-Literacy • Awareness THE ECONOMY Dubai, UAE, 20-21 September 2011

  16. IPTV Challenges Dubai, UAE, 20-21 September 2011

  17. Business Opportunity • The main distribution method for television in Egypt for the time being is satellite and terrestrial television • IPTV operators should create new business model by bundling advanced and premium services with basic TV service: • Interactive shopping • Information services • Gaming • 3D content • E-Services (Learning, Health, Government) • Multiple Devices (Tablet, Smart Phones, Smart TVs) Dubai, UAE, 20-21 September 2011

  18. IPTV Challenges Dubai, UAE, 20-21 September 2011

  19. Legislative Environment • Egypt has announced the intention to restructure the broadcasting sector including the establishment of a National Authority for the Regulation of the Media sector Media Regulator Telecom Regulator Dubai, UAE, 20-21 September 2011

  20. IPTV Challenges Dubai, UAE, 20-21 September 2011

  21. Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

  22. Conclusion “Egypt is a promising market that has all the ingredients of success for new and advanced services” Dubai, UAE, 20-21 September 2011

  23. Thank You Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues melmegharbel@tra.gov.eg +20235344133 +20122457291 Dubai, UAE, 20-21 September 2011

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