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The U.S. Green Economy Scorecard

Learn about the shift towards green economy, with findings from Ohio, California, and Minnesota. Explore the growth of green jobs, technologies, and market demands.

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The U.S. Green Economy Scorecard

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  1. “One Minnesota” ConferenceJanuary 14, 2009 Presented by Doug HentonCollaborative Economics, Inc.on behalf of

  2. The U.S. Green Economy Scorecard OVERVIEW: • The Context: New Market Demands • What do we mean by the Green Economy? • Initial Results for Ohio • Initial Results for California

  3. 1. The Context: New Market Demands Demand is growing for products and services that: • Leverage renewable energy sources • Conserve energy and natural resources • Reduce greenhouse gas emissions and pollution • Repurpose waste The drivers of this new business activity include: • Public policy: new standards and incentives • Volatile fuel costs • Conservation efforts as a recession buffer • Growing concern about global climate change

  4. 2. What do we mean by the Green Economy? • Technology • Products & Services • Supply Chains • Public Policy • Financing • End Users

  5. GENERATE ENERGY FROM RENEWABLE RESOURCES LIMIT NEGATIVE IMPACT ON ENVIRONMENT ENHANCE ENERGY EFFICIENCY EXPAND ENERGY STORAGE CAPACITY CONSERVE NATURAL RESOURCES

  6. GREEN ECONOMY VALUE NETWORK

  7. 2. What do we mean by the Green Economy? Included are companies that provide products or services that conserve natural and energy resources, provide clean alternatives, or reduce pollution (e.g. GHG).

  8. 3. Initial Results for Ohio • Green Jobs have outpaced Total Job Growth Between 1995 and 2007: Total Jobs +3% Green Jobs +12% • Since 2005, the strongest green job growth: • Transportation (105%) • Business Services (38%) • Advanced Materials (30%)

  9. Ohio: Green Jobs & Businesses

  10. Growth in Green Jobs outpaces Total Jobs 1995 to 2007, jobs in green businesses grew 12% while total jobs grew only 3%.

  11. Ohio Green Jobs by Green Segment

  12. Top Growth in Transportation

  13. 4. Initial Results for California • Green Jobs have outpaced Total Job Growth Between 1995 and 2007: Total Jobs +10% Green Jobs +15% • Since 2005, the strongest green job growth: • Advanced Materials (28%) • Transportation (23%) • Air & Environment (22%)

  14. California: Green Jobs & Businesses

  15. Growth in Green Jobs outpaces Total Jobs 1995 to 2007, jobs in green businesses grew 15% while total jobs grew only 10%.

  16. California Green Jobs by Green Segment

  17. Top Growth is in Advanced Materials and Transportation

  18. Initial Results from Minnesota • Green Jobs have outpaced Total Job Growth Between 1995 and 2007: Total Jobs +10% Green Jobs +17% • Between 2006 and 2007:Green Jobs +9% • Since 2005, the strongest job growth: • Energy Storage (259%) • Energy Generation (33%) • Transportation (23%)

  19. Minnesota: Green Jobs & Businesses

  20. Growth in Green Jobs outpaces Total Jobs 1995 to 2007, jobs in green businesses grew 17% while total jobs grew only 10%.

  21. Minnesota Green Jobs by Green Segment

  22. Top Job Growth is in Energy Storage

  23. Minnesota is Ranked #9 in Battery Technology

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