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Nutrition4Sports

Nutrition4Sports. Done in last week. Searched for cheap marketing ways (analyzing will take more time) First user stories and personas The mind map (marketing plan) International marketing plan. Cheap marketing ways. We see Facebook as a opporturnity

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Nutrition4Sports

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  1. Nutrition4Sports

  2. Done in last week • Searched for cheap marketing ways (analyzing will take more time) • First user stories and personas • The mind map (marketing plan) • International marketing plan

  3. Cheap marketing ways • We see Facebook as a opporturnity • UFS’ page: Update all special offers, information about new equipments and supplements • One of the most popular website and most of the people logs in at least once a day. ->Fast way to reach people • Search engine and Google marketing • part of modern-day marketing, its said to be ”cheap” • More later 

  4. Persona1 Petri • Petri 30 years old, construction worker, single • Computer skills: quite lame computer skills , can pay bills and use Google • Quotes: Used to: “Hard work, chilling at home”, Going to be:” Still working hard, but fixing the lifestyles by training and eating right” • Goal: Lose some weight and get better muscle condition • Motivation: Wants to look good and feel good • Problems: Don’t know how to start • Relevant demographics: Other singles who are living alone in a quite small apartment

  5. Persona2 • Kalle 24-years old • Working, playing ice-hockey, workout at gym • Computer skills average: Using Facebook, Google, and email. • Goals: He wants to be in good shape, enhance health and look good. • Problems: Timing, don’t have always time for hobbies, difficulty of training programs (how to find a program, which really works) • Collaborators: Ice-hockey team and gym mates • Frequency of use: achieve the goals: 3-6 times a week, 1-2 hours each time. • How to help Kalle so that he find a good training program. How to help him timing so that, he gets enough rest (because of hard work and 2 hobbies).

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