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ENDOWMENT FUNDRAISING for MUSEUMS

ENDOWMENT FUNDRAISING for MUSEUMS. John Baguley CEO International Fundraising Consultancy www.ifc.tc. What is an Endowment?.

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ENDOWMENT FUNDRAISING for MUSEUMS

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  1. ENDOWMENT FUNDRAISING for MUSEUMS John Baguley CEO International Fundraising Consultancy www.ifc.tc

  2. What is an Endowment?

  3. “Certain forms of NCOs, including public organizations, religious organizations, foundations and ANOs, may establish endowments (Article 2, Law on Endowments). An endowment can be established using funds given by a donor(s) to an NCO. Donations to the endowment can only be made in the form of money. The law requires that endowments be managed by a qualified management company under a contract with the NCO owner of the endowment.  Income generated from an endowment can be used by an NCO to finance its statutory activities.  The minimum term for establishing an endowment is ten years.“

  4. Trust in Allah but tether your camel…

  5. Preparation • Who will manage the fund? Inflation… • How will the funds be used? Log-frame… • Why is this important? • Monitoring & evaluation…

  6. Staff or volunteers?

  7. Feasibility Study • Create a ‘case for support’. • Research the sources of funds. • Agree the strategy. • Appeal schedule. • Appeal staff.

  8. Endowment Appeal Stages

  9. Sources of Funds • Government. • Grant-making organisations. • Companies. • Individuals. • Trading + fees. • Events. • Internet.

  10. Year Chart

  11. Fundraising is for everyone in your organisation

  12. Research is far more important than we realise.

  13. Case For Support

  14. “Be distinct or extinct”

  15. PrivatePhase Cultivation and asking wealthy people. Approaching foundations etc. Asking governments and companies. NO PUBLICITY

  16. APPLYING TO FOUNDATIONS

  17. Foundation Applications • Research • Follow the guidelines • Write a log-frame • Apply in time • Monitor & evaluate • Report back • Apply again • Creating a relationship

  18. Many people have become very rich.

  19. Major Donor Fundraising • Research • Cultivate • Ask - Negotiate • Thank • Ask again Take the time for personal contact…

  20. PublicPhase Media publicity. 2.Public Events. 3.Reaching the public. 4.Finding new rich donors and private foundations. When certain of success

  21. Events raise funds & publicity

  22. Events • Concerts • Art Auctions • Immortality Auction • Sponsored Walks • Dinners • Readings

  23. If no one has heard of you no one is going to give to you…

  24. Stewardship 1.Thank everyone properly & quickly. 2.Honour your commitments. 3.Fulfil naming opportunities. 4.Cultivate the relationship again Ask again!

  25. The Fundraising Pyramid Trading Events Government Foundations etc.

  26. Do not underestimate legacies

  27. Legacies • Talk to supporters • Leaflets • Online marketing • Free advice • Thank publicly • Every 3 years

  28. YOUR BEST DONORS…

  29. “I saw the angel in the marble and carved until I set him free.” MICHELANGELO

  30. QUESTIONS? Any Questions?

  31. Contact Details John.Baguley@ifc.tc Thank you…

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