FOOD HUBS: A Snapshot of the IOWA EXPERIENCE Jan Libbey, Healthy Harvest of North Iowa & Dr. Mark Edelman, ISU C

1. FOOD HUBS: A Snapshot of the IOWA EXPERIENCEJan Libbey, Healthy Harvest of North Iowa & Dr. Mark Edelman, ISU Community Vitality Center

2. Food Hub Types • Location Auctions & Farmers Markets • Internet Markets & Central Delivery Sites • Non-profit Market Distribution Models • Profit-driven Wholesale & Retail Networks • Producer-driven Coops/LLCs • Retail Local Food Grocery Coops • Shared-Kitchen Facility Networks • Year-Round City Markets & Food Incubators

3. Hub Types • Location sponsored markets • Cedar Valley Produce Auction • Local Farmers Markets

4. 20 Farmers Markets across North Iowa Nationwide, Iowa ranks top in number of farmers markets per capita 2005 study – Iowa farmers markets generate an estimated $20.8 million in sales and more than 325 jobs for the Iowa economy.

5. Hub Types Internet Based Markets Market Maker (ISUE AgMRC) With Central Delivery Sites Iowa Food Coop Iowa Valley Food Coop

6. Connecting willing markets and quality sources of food from farm and fisheries to fork in Iowa.

7. 4 Delivery sites DM WDM Ankeny Ames The essential business of the IFC is to provide a web-based marketplace of Iowa-grown food for willing buyers and sellers. At no time does the cooperative take title to any of the products. We have no inventory. The products that go through our distribution system are owned by our producer members, who then sell these products directly to our consumer members

8. Cedar Rapids, IA IVFC acts as a facilitator, providing a marketplace for all types of local producers, processing orders and payments, and facilitating delivery to consumer members.

9. Hub Types • Non-profit driven model • Red Tomato • Northern Iowa Food & Farm • Partnership

10. Map of Iowa’s Regional Food System Working Groups

11. Cedar Falls • printed and an online Buy Fresh, Buy Local directory • marketing resource to local growers, food businesses, • and institutions • Promoting farmers markets • organizing farm tours • sponsoring regional food festivals and related events.

12. Hub Types • Profit-driven, Wholesale/Retail Local Food Grocery Networks (HyVee, Fareway, Dahls) Local Food Restaurant Networks (Hawkeye Food Service/ Local Harvest Supply)

13. Coralville Hawkeye Foodservice Distribution, Inc. 3rd generation, family- owned, wholesale distribution business with over $200 million in annualized sales. large Midwest region facilitated four warehouses • use of the facilities at Hawkeye’s auxiliary warehouse 14,000 square feet. • Local Harvest Supply deliveries would be made with Hawkeye Foodservice trucks on routes already established • For the grower, we offer • pick up service in a refrigerated truck, marketing tools, • affordable packaging • an opportunity to extend market reach.

14. Hub Types • Producer-driven Coops/LLCs/Networks GROWN Locally Scenic Valley Producers

15. 30 producers A cooperative of small, local farms in Northeast Iowa dedicated to providing fresh, high quality foods to local food service institutions. Decorah

16. Hub Types • Retail Grocery Store Coops Wheatsfield Grocery Coop (Ames) New Pioneer Food Coop (Iowa City) Fresh Connections Coop, Algona Tallgrass Grocery Coop (W. Des Moines) Dubuque Food Coop Stratford Food Center (Coop) Oneota Food Coop, Decorah Grinnell Local Foods Coop

17. Dubuque Opening Fall 2012! 100% member-owned full service grocery store local, organic, and natural Located in Historic Millwork District … resurrecting the forgotten strategy that connects people, planet, and profit in a mixed-use neighborhood.

18. Decorah cooperatively-owned grocery store specializing in organic, local, and sustainably produced products since 1974. Our Focus: Good Food, Sustainable Food The vast majority of the food we sell is either locally grown, organic, or fair trade.

19. Grinnell Local Foods Coop • monthly orders • produce, grains, honey, herbs, certified Organic products and more! • pick up behind Main Hall onthe southeast corner of campus.

20. Hub Types • Shared-Kitchen Incubator Networks Cedar Rapids Area (IFPC) Ames Area (IFPC) Fairfield: Food Innovation Center Concept

21. Hub Types • Year-Round City Markets & Incubators NewBo City Market, Cedar Rapids Ottumwa City Market Quad Cities Market Hub

22. Cedar Rapids The mission of the NewBo City Market includes: Jobs: Create new entrepreneurial job opportunities for displaced workers and others through the leasing of low-cost stalls Economic Development: Stimulate small business development and economic activity in a flood impacted area Health: Provide an easily accessible venue to obtain and learn about healthy food Quality of Life:Provide a central meeting place for residents of Cedar Rapids and visitors to meet, greet, and of course, eat The NewBo City Market will help transform and secure the vitality of New Bohemia neighborhood, ravaged from the flood of 2008.

23. Key take away points: Diverse strategies - 8 Types with over 2 dozen entities plus farmers markets Different structures for project specific needs & goals Coops that grew out of buying club in the 70’s Coop committed to serving 40 mile radius Use of electronic medium to bridge much large distances Repossessing buildings and positioning food systems prominently as strategy of community revitalization It’s not ONE answer, but the collective lessons offered across the various models.