SEO LINK BUILDING

1. SEO LINK BUILDING The landscape of ​SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon. So what is link building, Why build links? Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in ​search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. “Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink which is usually just called a link is a way for users to navigate between pages on the internet. Search engines use these links to navigate the web; they will crawl the links

2. between the individual pages on your website, and they will crawl the links between entire websites. Building the links are very difficult.There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.” Link building is important because it is a major factor in how ​Google ranks ​web pages. In order to understand the importance of link building, it's important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them. Let's take an example link. <a href="http://www.google.com">John Doe Lorem Ipsum</a> Now we break down the parts of this link. <a => start of the link tag href="http://www.google.com" => link referral location John Doe Lorem Ipsum => Visible text of link </a> => Closure of the link Start of link tag : Called an anchor tag hence the "a", this opens the link tag and tells search engines that a link to something else is about to follow. Link referral location : ​The "href" stands for "hyperlink referral," and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn't always have to be a web page; it could be the address of an image or a file to download.

3. Visible link text : ​This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. Closure of link tag : This signals the end of the link tag to the search engines. Link Building Strategies : There are a number of link building strategies used to get external websites to link to yours: Content Creation & Promotion : Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it. You have to spread the word before you can expect anyone to find your content and link to it! Reviews & Mentions : Put your product, service, or site in front of influences in your industry, such as popular bloggers or people with a large social media following. Links from Friends & Partners : Ask people you know and people you work with to link to your site. It can take a while to build a lot of links, but be patient, and remember that shortcuts like buying links are against Google's guidelines and can be devastating for your SEO. Don't take chances. How the search engines sees the links : Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a

4. page is of sufficient quality to be ranked well for relevant keywords. When they are deciding this, the search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results. The nofollow attribute : There is an attribute that can sometimes be applied to links called the “nofollow” attribute. If added, you will not notice any difference if you're a user. But, if you look at the code of the link, it will look slightly different: <a href="http://www.google.com" rel="nofollow">John Doe Lorem Ipsum</a> Note the addition of rel="nofollow". This tells Google not to pass any PageRank across this link to the target URL. Effectively, you're telling Google not to trust this link and to discount it from consideration. Therefore, it should not help the target URL to rank any better. So as we've discussed, links are a very important signal that the search engines use to determine rankings. So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. Link building can often involve outreach to other relevant websites and blogs in your industry. This outreach frequently relates to the promotion of something that you've just created, such as a piece of content or an info-graphic. A common goal of outreach is to get a link, but there is much more to it than just this: Outreach can help you build long-term relationships with key influencers relationships can mean that your business becomes highly regarded and trusted. This in itself is valuable, even if we forget link building for a moment, because we are creating genuine evangelists and advocates for our business. For more details visit : ​Affordable SEO Package in your industry, and these