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Writing a Good Survey

Writing a Good Survey. It is only after you know who you are going to interview and the preliminary objectives for your survey that you should begin to write survey questions. . Survey Design Guidelines…. See Reader. Length Types of questions/variables Bias

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Writing a Good Survey

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  1. Writing a Good Survey Module 2, Unit 4, Session 7

  2. It is only after you know who you are going to interview and the preliminary objectives for your survey that you should begin to write survey questions. Module 2, Unit 4, Session 7

  3. Survey Design Guidelines…. See Reader • Length • Types of questions/variables • Bias • Closed vs. open-ended questions • Use existing questions • Use language that is appropriate • Order of questions • Use transitions between sections • If you need to translate,make sure that the translations are accurate. • Pre-test Module 2, Unit 4, Session 7

  4. TOP TIPS 1 “Complete each interview in about 30 minutes or less”. Module 2, Unit 4, Session 7

  5. Bias Bias means to give a prejudiced view, or to influence unfairly. “Do you think that a law should be passed to protect the nearly extinct DikDik?” • “Do you agree that campus parking is a problem and that the administration should be working diligently on a solution?” Module 2, Unit 4, Session 7

  6. Exercise in Survey Pro Find the bias! Open survey Export questions into word Correct for bias using track changes Make corrections in Survey Pro file Module 2, Unit 4, Session 7

  7. TOP TIPS 2 “The categories should also be “exhaustive;” that is, there is no other possible response that a respondent wants to give but cannot”. 3 “Be sure that your questions directly relate to what it is you are studying, especially for those questions intended to measure SMART objectives”. Module 2, Unit 4, Session 7

  8. TOP TIPS 4 “Be very aware of the fact that people in your target communities may not have the same vocabulary as you”. 5 “If you want to force people to choose from a short list of possible responses, use the closed-ended format”. Module 2, Unit 4, Session 7

  9. TOP TIPS 6 “If there are some questions that you feel might be sensitive you should put these at the end of the survey so that respondents don’t get upset at the beginning”.

  10. TOP TIPS Have one person do the first translation from the language the survey was drafted in into the second language. Then, have a different person translate the survey back into the original language (back translation). 7 “Administer the survey to a small number of respondents (five is usually enough) similar to your target population to make sure that categories are clear and complete”. Module 2, Unit 4, Session 7

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