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Digital Billboard Exchange Program & Billboard Replacement Pilot Program Overview

Digital Billboard Exchange Program & Billboard Replacement Pilot Program Overview. Presented by: Dean J. Grandin, AICP April 12, 2010. Digital Billboard Exchange Program :

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Digital Billboard Exchange Program & Billboard Replacement Pilot Program Overview

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  1. Digital Billboard Exchange Program & Billboard ReplacementPilot Program Overview Presented by: Dean J. Grandin, AICP April 12, 2010

  2. Digital Billboard Exchange Program: • Improve aesthetic visual landscape along roadways in the City, particularly in residential areas by providing an incentive to reduce the number of billboard structures. • Exchange ratio based on square footage will eliminate approximately 4 standard sign faces for each new digital face. • Located in non-residential areas that meet all criteria along state and limited access roadways. • Billboards may not be converted to digital except in strict compliance with this ordinance.

  3. Billboard Replacement Pilot Program • One Year term. • Allows for an alternative “negotiated” method of reducing the number of billboards in the City without jeopardizing the City’s existing regulatory ban on new billboards. • Compliments the “by-right” digital billboard exchange program. • Assists FDOT in dealing with relocation issues along state roads. • Orlando is one of three counties statewide where such a pilot program has been authorized to operate.

  4. Conclusion • Both Programs: • Result in a net reduction of billboards in the City of Orlando. • Focuses on relocating billboards into areas where they are considered to be most appropriate (limited access highways and state roads) resulting in the least amount of visual blight for neighborhoods, historic districts, downtown, community and civic areas.

  5. Changes Since First Reading: • Digital Billboard Exchange Program • Clarified Process: • Planning Official approves the exchange and location of digital billboard. • Within 14 days of receiving Planning Official approval, applicant must apply for a building permit for the billboard structure. • The City has 30 days to issue building permit. • Applicant has 90 days to construct billboard structure, with the opportunity for one additional 30 day extension. • Added a limit of five active permits per applicant at any time. • Established effective date 30 days from adoption of the ordinance

  6. Questions? • Dean Grandin, AICPCity Planning DivisionEconomic Development Department

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