Competitive Advantage Workshop Presented by: Eric Bauer, Consulting Director 01 October 2010

1. Competitive Advantage Workshop • Presented by: Eric Bauer, Consulting Director • 01 October 2010

2. Workshop Summary • Purpose: think creatively about how you can strategically impact your business • Format: interactive workshop with exercises driving an ideation process • Outcome: identify one key idea to take back to your team today • High Level Process: • Your ecosystem • Who cares, why • Business Challenges & Opportunities • Business insight • Brainstorm • Next steps

3. Your ecosystem • I manage a system that does: • My system drives this revenue / supports this business activity: • My system is made up of the following key components: • My system has the following data available today: • My system is related to these costs:

4. Your ecosystem - Example • I manage a system that does: • ATM Transaction Processing • My system drives this revenue / supports this business activity: • Transaction fees / client account access • My system is made up of the following key components: • NSK Server / Switch Application / Database • My system has the following data available today: • OS Performance / Database Activity / Hardware Information • My system is related to these costs: • Hardware / Software / Personnel

5. Who cares, and why • My ecosystem impacts:

6. Who cares, and why • My ecosystem impacts:

7. Business Challenges & Opportunities • We have these challenges & opportunities:

8. Business Challenges & Opportunities • We have these challenges & opportunities:

9. Business insight • With this type of data, we could gain a competitive advantage:

10. Business insight • With this type of data, we could gain a competitive advantage:

11. Brainstorming - Example • Ideas that MIGHT drive a competitive advantage: • I like this one best: • Because:

12. Brainstorming - Example • Ideas that MIGHT drive a competitive advantage: • I like this one best: • Because:

13. Exploration Activity

14. Next steps • Key assumptions: • Test the assumptions and value: • Explore it with colleagues • Has it been tried before • Complexity, can it be more simple • Cost: Time, Labor, Expenses • Benefits • Try it

15. Integrated Research • About IR • Integrated Research (IR) is the company behind “Prognosis” performance management software. For 22 years, Prognosis has proven to be successful in mission critical computing environments such as payments and communications. • Prognosis Differentiators • Real time data • Replay / historical playback data & correlation • Peer to peer architecture to enable high scalability • Deep diagnostics • Extensibility to monitor an entire ecosystem • Flexibility to create custom views • Contacts • Eric Bauer • Consulting Director • eric.bauer@ir.com • 303.390.8738 • Brian Smits • Marketing Director • brian.smits@ir.com • 303.390.8761 • www.ir.com

16. IR PowerMinder • For organizations that want to easily and quickly save money and improve their environmental footprint; • Who do not have a management capability to ensure that PCs and monitors do not burn power throughout the night and over weekends; • PowerMinder is an easy to deploy, agent-less, simple solution for reducing power consumption; • That allows you to manage the power of your entire PC estate on a flexible/customizable schedule; • Unlike other enterprise software products that are complex to deploy and require considerable IT effort.

17. RMCMG PowerMinder Incentive Free iPad Refer PowerMinder to your business and IR will send you an iPad if they buy in 2010. Email us and reference the RMCMG PowerMinder incentive. brian.smits@ir.com or info.usa@ir.com • Your Name: Company: Email: Phone: Tear this off and hand it to us today if you want us to follow-up with you regarding this RMCMG incentive.

18. Virtualization Manager