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21 Things You Might Not Know About Product Design...

21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

egarbugli
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21 Things You Might Not Know About Product Design...

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  1. 21 Things You Might Not Know About Product Design... ...and if you do, please pretend like you don't. Etienne Garbugli Product Design & Marketing Consultant

  2. Me me me.

  3. •Comms / Marketing background •First (Geocities) Website in 1998 •Founded 2 startups (Flagback & HireVoice) •Senior Usability / UX Expert •Author of Lean B2B: Build Products Businesses Want

  4. 1. Ideas are nothing without proper execution

  5. } Boo.com

  6. 2. Most people only really use 5 to 7 services

  7. }

  8. 3. You can’t easily change user behavior

  9. 4. Understand your meaning

  10. Company name is for market segment who are dissatisfied with problem being solved. Our product name or service offering provides companies with benefits. Unlike our competitors, we have proprietary advantage. }

  11. 5. Challenge the Status Quo

  12. }

  13. 6. You may not need a signup

  14. Tripit.com

  15. 7. Perceived value is key

  16. Moof.com }

  17. 8. You don’t have to build everything

  18. }

  19. 9. Others have done it before

  20. }

  21. 10. The longer it takes to develop, the less likely it is to launch

  22. L L }

  23. 11. Typing is a barrier to entry

  24. }

  25. 12. Content actually matters

  26. }

  27. 13. Visual flows convert

  28. }

  29. }

  30. 14. The blank state should not be blank

  31. } Dokdok.net

  32. 15. People love overviews

  33. }

  34. 16. (Great) UX can create word of mouth

  35. } Mint.com

  36. 17. Copying can be dangerous

  37. Amazon.com Target.com }

  38. 18. Good design feels natural

  39. } Whichtestwon.com

  40. 19. You need metrics to survive

  41. }

  42. 20. Features are best introduced one at a time

  43. Batch Import and Export of catalogue Product comparisons Product Reviews Layered / Faceted Navigation for filtering of products in Search Results Shopping Cart Report Product Image Zoom-in Downloadable Products CapabilityAbandoned Shipping to multiple addresses in one order OrderTracking fromAccount A/B and MultivariateTesting Google Base Integration Meta-information for products and categories Admin Dashboard for Report Overview }

  44. 21. You can’t know everything

  45. POST analysis Heuristic evaluations Lean startup methodology 5 second test Scrum A/B testing SWOT analysisAarrr metrics 4Q surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis Personas }

  46. +1 Bonus

  47. “Progress is not the number of features, it's user behavior change.” - Dave McClure, Entrepreneur & Investor }

  48. Thank you. Etienne Garbugli Product Design & Marketing Consultant Email: Etienne@leanb2bbook.com Blog: www.leanb2bbook.com Twitter: @egarbugli

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