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Engaging Mobile App Development in Higher Ed

Learn about the benefits of mobile apps in higher education and how to create an engaging and successful app. Discover strategies for gathering feedback and continuous engagement. Join us for a gamification and engagement quiz using the Pitt State app.

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Engaging Mobile App Development in Higher Ed

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  1. While you’re waiting… Download the Pitt State App on your Apple or Android device – We’ll be using it for this session. Then, find a partner for our activity! • Search for “Pitt State” in your app store • Look for the logo on the left and download the app • Sign in with the username: “educause” and the password: “Demo*16”

  2. EDUCAUSE Connect Denver 2016 Pitt State/Ball State Gamification and Engagement QuizThe players with the most achievement points and correct answers win!

  3. Engaging Mobile App Development in Higher ED John S. Kuefler Pittsburg State University

  4. Why Mobile for Higher Ed? • 86% of students own smartphones • Students spend an average of 3 hours per day on their smartphone • Students receive about 65 notifications on their phone per day • 79% of universities have mobile apps

  5. The Pitt State App: For the Community, by the Community

  6. The response rate for unsolicited feedback in a mobile application is under 1%Uh oh.

  7. Where to Start • Buy it or make it? • Building engagement • Create a grassroots movement • Dangle the carrot early • Bring in the community in cycles Gathering feedback - keys:  • Gather feedback effectively - know the right questions to ask  • Qualitative vs Quantitive feedback  • Be responsive(critical early) • Temper expectations of positive feedback

  8. Source: Vanderbilt: http://vanderbilt.edu/emails/exact-target/2015/08/august-2015-issue-of-the-open-dore/

  9. Continuous Engagement • Involve all stakeholders • Focus on the features the community wants, not what you think is needed  • Use incentives to keep the feedback coming  

  10. Ball State Achievements & Gamification Scott Reinke Ball State University

  11. Ball State Achievements

  12. Games vs. Gamification Games Gamification Guide users through content Reinforce or alter behavior Are often ongoing Align with the creators goals for their product or service • Usually have narratives • Intended for recreation • Are voluntary • Provide interaction • Have goals and endings for the player

  13. fitbit

  14. Turbo Tax

  15. Khan Academy

  16. Questions?

  17. Thank you!

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