New Kinds of Access Knowledge Institutions and the Knowledge Society

1. New Kinds of AccessKnowledge Institutions and the Knowledge Society Chris Batt Chief Executive Museums, Libraries and Archives Council

2. New Kinds of Access for New Kinds of People

3. Museums, Libraries and Archives Council (MLA) The lead strategic agency for museums, libraries and archives in England

4. Museums, libraries and archives… Building a successful and creative nation by connecting people to knowledge and ideas

5. Investing in Knowledge Five-year vision Access for all Convergence Social impact www.mla.gov.uk

6. In the Knowledge Society, knowledge supports… Learning For everyone Cultural identity Social development Information diversity Creativity and innovation Knowledge economy and enterprise

7. Knowledge institutions are… Our global and cultural memories The raw material of the future

8. Digital Futures Programme Universal right to knowledge Integration of knowledge into everyday life

9. How do we empower every person to want to learn and discover more about the world, everyday?

10. Consumer learning journeys Make access simple The content of collections is more important than the institution Design systems for people, not people for systems Design systems for the bus driver, not for the professor

12. DIGITAL FUTURES

13. DIGITAL FUTURES

14. What have we learned? Once created it is all totally invisible to the user!

15. The official view

16. The view for 99% of Web users

17. Chris Batt THE GOOGLE PARADOX

18. 7.9m hits Antique watches THE GOOGLE PARADOX

20. Trust Q41 To what extent, if at all, would you tend to trust the information provided by the following types of organisation? A great deal / fair amount Not very much / at all A museum / library / archive BBC An organisation you have heard of A public service (e.g. NHS) A government department Your local council A utility company A travel agency An internet only retail company Base: All (1,674)

21. Collections Connections Customers

22. “ICT is a vital tool for pesonalisation” Minister for Education E-Strategy for Learning

23. Digitise content Connect it together Personalise access

24. Knowledge Web Click here Digitise content Connect it together MYBERSPACE What do I want? Libraries Museums Archives Collections Collections Collections The things that meet my need

25. What was required? - Simple introduction to archaeology - Engaging material - sound and images - How to find out more - Where to see something 1/10 Roman Remains = 1,200,000 Hits

26. Existing interests Home address Learning styles NAME: Adie SEARCH: Roman remains RESULT HITS: 6 hits MYBERSPACE SEARCH RESULTS • Institute of Archaeology introductory lecture on Roman remains in Britain(streamed audio [free]) • Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00]) • Books on Roman history in Britain in your local library • Collections of Roman remains within 45 minutes travel time of home(travel details included) • Links to organisationsthat other people like you found useful • People in the areayou might like to chat to Score: 10/10

30. A digital library is not a library… …but a librarian online is still a librarian!

31. Real-time enquiry service Personalised answer (A service of transition)

33. Virtual reference shelf Resource discovery system

34. Personal knowledge space - Myberspace

35. Concluding Thought “The street will find its own uses for things”

36. Knowledge Web Click here Digitise content Connect it together Knowledge is the fuel of the future MYBERSPACE What do I want? Lifelong learning must be universal Learning is a personal experience Libraries Museums Archives Content first, institution second Collections Collections Collections Institutions must work together The things that meet my need Make access simple

37. New Kinds of AccessKnowledge Institutions and the Knowledge Society Chris Batt Chief Executive Museums, Libraries and Archives Council