1 / 16

Website Marketing For Time-Starved Professionals

Website Marketing For Time-Starved Professionals. By Cathy Goodwin, Ph.D. http:// www.CopywritingWithCathy.com. Why You Need A Website . Saves you time Attracts targeted clients Helps you clarify your own marketing message. Biggest Mistakes. Fear of bragging

ehren
Download Presentation

Website Marketing For Time-Starved Professionals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Website Marketing For Time-Starved Professionals By Cathy Goodwin, Ph.D.http://www.CopywritingWithCathy.com

  2. Why You Need A Website Saves you time Attracts targeted clients Helps you clarify your own marketing message

  3. Biggest Mistakes • Fear of bragging • Focus on you – not the client • Authenticity paradox

  4. Website MakeoverWithout Hassle 1- Begin with the purpose and message 2- Create the content 3 – Use a Wordpress platform

  5. More Traffic • Content, content and more content • Keywords and “long tail” keywords • Articles and blogs • Book reviews

  6. Traffic Without SEO • Top Internet marketers do NOT invest in SEO. • Basic SEO: • Keywords in headlines • Keywords in metatags

  7. Getting Started (1) • Get your OWN domain name and web host • I use hostgator: http://budurl.com/gogator is my affiliate link. • Less than $10/month for unlimited domains • Don’t go with a mom-and-pop host • Stay away from anyone who offers a “total solution” or templates.

  8. Getting Started (2) • Create a Wordpress site • Wordpress.org NOT Wordpress.com • Blogger.con (blogspot) not recommended • Premium themes recommended • Support available • Easier to customize • Very easy to customize Wordpress • Header graphic • Pay $200 max for a header

  9. Getting Started (3) • Don’t spend a lot of time or money on • The PERFECT domain name • Logos • PERFECT theme • Hire a Virtual Assistant for updates and changes

  10. Web Designer Qs • Will the website be easy to read? • Will I be have total control over the website? • Will I be able to make changes easily? • Will you work by the project (not by the hour)? • How fast can you turn this project around?

  11. Choosing A Copywriter • Choose your copywriter BEFORE the web designer • Copywriters know designers • You save money because you already have the content • Content should determine graphics (not vice versa)

  12. Qs for Copywriters • Do you “get” what I’m about • - from conversation • Do you work by the project (not the hour) • What is your process • Should include a diagnostic

  13. Qs for Copywriters (2) • How do you deliver your copy? • HTML is nice (not essential) • Are you a copywriter (or a designer or techie who says, “I’ll just do it for you”) • Almost always you pay as much (or more) and get less

  14. Do You Need A Writer? • What is the value of your time? • Estimate 10-40 hours to write a whole site if you are new • Multiply by your hourly rate • Can you avoid jargon? • Are you familiar with the Internet?

  15. Alternative to Writer • Copywriter as copy coach • Better solution than Craigslist

  16. More • http://www.CopywritingWithCathy.com • http://www.CathyRecommends.com • http://www.FabulousOnlinePresence.com • http://www.Bragging101.com

More Related