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Genius Company Profile. 2013. OEM. OBM. KYE Groups. OEM Products PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader Cloud computing:
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OEM OBM KYE Groups • OEM Products • PC peripherals: • Mice, Keyboard, Speaker, • Tablet, Game controller • Video: • WebCam, NB Cam module, • Smart phone Cam module, • DV/DSC • Storage: • Card reader Cloud computing: Optical fiber transceiver hub • Barcode printer, • Barcode reader Mobile phone IPTV remote controller Robotic vacuum cleaner • PDA • Digitizer Module (EMR) OBM Genius Products PC peripherals: Mice, Keyboard, Tablet, NB Bag/Stand, Gaming device Audio: Speaker, Headset/Headphone Video: WebCam, DV, DSC, Vehicle Recorder Mobile Accessories: Sleeve, Bag, Docking charging, Power bank, TouchPen, Portable Speaker GX Gaming series: Professional gaming gear BellaVision series: Pico projector, Home sharing device Peripherals Home Appliance Robotic Vacuum Cleaner Agama Products Home Appliances: Robotic Vacuum Cleaner
Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing
About Us • Headquarter: Taipei, Taiwan, Factory: Dong Guan, China • Founded: November 3, 1983 • Capital: US$ 90.8M • Employees: 2,850—Office 350, factory 2,500 people • Product lines: - PC peripherals: Mice, Keyboard, Tablet, NB Bag - Audio: Speaker, Headset, Headphone - Video: Webcam, DV, DSC, Vehicle recorder • - Mobile Accessory - GX Gaming: Professional gaming gear - BellaVision: Pico projector, Home sharing device • Subsidiaries: USA (Miami, LA), China, UK, Germany, HK • Marketing Rep. : - Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela • - Europe: Poland, Hungary, Czech, Balkans, Romania, Ukraine - Asia-Pacific: India, Indonesia, Vietnam, Thailand • PR Consultant: - America: USA, Latin America - Europe: Poland, Czech , Balkans, Romania, Spain, Ukraine, Kazakhstan - Asia Pacific: Vietnam, India, Indonesia, Thailand
One of Taiwan’s top 20 Global Brands • Won “CES Innovations Award” in USA • Won “Red Dot Design Award” in Germany • Received “Peripheral provider of the year” in Middle East • Received "Channel awards" in Dominican Republic • One of Taiwan’s top 20 Global Brands • Won “IF communication Design Award “ in Germany • Received “Info Tech 100” in Taiwan • Received "Channel awards" in Latin America • Received "RETAIL ACADEMY" in Middle East • One of Taiwan’s top 20 Global Brands • Received "Channel awards" in Latin America • Received “Best Retail Award” in Middle East • Received “Peripheral provider of the year” in Middle East • Won “IF Product Design Award “ in Germany • Won “Red Dot Design Award” in Germany • Won “Best Choice Award ” in Computex • Received Design & Innovation Award in Computex • Won “Top 100 Taiwan Brands Award” in Taiwan • Won “Recommended Brand Award by InfoChannel” in Mexico • brand launched 2008 1985 • First wheel mouse in the world • Established manufacturing plant in Dong guan, China • Received “National Award of Excellence” in Taiwan • Publicly listed on Taiwan stock market • Signed cross-licensing agreement with Microsoft 1995 1996 • New logo announced • Received “Annual Brand Awards” in Russia • Expanded to Consumer Electronics • Received Microsoft “Best Vendor Award” • Received “Taiwan Packaging Star “ in Taiwan • Received “Good Design Award“ in Japan • Received “G-Mark Award“ in Japan • One of Taiwan’s top 20 Global Brands • Won “IF Award “ in Germany • Received "Channel awards" in Latin America • Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceededUS$300 million • One of Taiwan’s top 20 Global Brands • Received “Best Upcoming Brand” in India • Won “International Technology Award” in Central America • One of Taiwan’s top 20 Global Brands • The first Touch control Optical laser mouse in the world • Won “CES Innovations Award” in USA • Won “Red Dot Design Award” in Germany • Rank top 192 in Taiwan 1000 manufacturer • Received “Best Peripherals” in Latin America • Received “Best PC Peripherals Supplier Award” in Argentina 1997 1998 2001 2002 2009 2004 2010 2005 2011 2006 • Genius new series launched • Genius new series launched 2007 2013 2012 Milestones • Received Design & Innovation Award in Computex • Won “The preferred for the resellers“ in México • Received “Golden Pin Design Award “ in Taiwan • Won “CES Innovations Award” in USA • Received Design & Innovation Award in Computex • Won “Best Choice Award ” in Computex
Windows 7 Windows 8 Imperator pro Cavimanus Windows Vista Death Taker Ring Mouse & Pen Mouse Ring Presenter Game Mouse Widnows XP DX-Eco Media Speaker Touch Control Mouse Windows 2000 Mouse with game pad Mouse with Skype Phone Windows 98 Windows 95 New mechanical structure Mouse First Scroll wheel mouse in the world Windows 3.0 First Optical mouse in the world Windows 1.0 KYE First Mouse 1988 1995 2010 1990 1998 2000 2009 2007 Milestones Touch Mouse 6000 SlimStar T8020 Ring Mouse 2 TRANSBar Energy Mouse Gila Cam Mouse Solar energy Keyboard PresentationMouse 2012 2001 2011 2013
Genius brand launched Genius - New series launched Genius brand redefined Brand Position To Be An Innovative Pioneer of Peripherals Worldwide!
Brand Evolution PROFESSIONAL GAMING GEAR The "GX Gaming Series" pursues the spirit of innovation from the most challenging game wear development. The general principle is to provide each gamer a very unique customization in different game categories such as FPS. MMORPG, RTS, .ETC. This will enhance their capability to the extreme and improve their ranking in "PRO GAME STYLE" contests.
Brand Evolution Pico Projector At BellaVision, “perfection” is an attitude and is achieved through vision, action and sharing. At BellaVision, our priority is research and analysis, to clearly understand people’s ideals and dreams, and provide digital technology to assist in the realization of such ideals. At BellaVision, the universe of the mind is alive and more vibrant than the real world. Using exceptional color and projection technology, we present each individual’s unique color and charm.
Awards - Branding Brand 2006 Best Upcoming Brand India 2007 Recommended Brand Award Argentina 2005~2010 Top 20 Global Brands Taiwan 2011 Recommended Brand Award By InfoChannel Mexico Design 2011 / HWM Gold Award Thailand 2007 Best Product Design Distree Monaco 2005/2009/2011/2012 iF Design Award Germany 2004/2005 Good Design Award Japan 2007/2008/2011/2012 Red Dot Design Award Germany 2013 Best Product Design Taiwan
Awards - Branding Inno Innovation 2006~2012 Taiwan Excellence Taiwan 2007 Outstanding Enterprise Innovation Award Taiwan 2011 / 2012 / 2013 Computex Design Awards Taiwan 2007 / 2008 / 2013 CES Innovation Award USA 2011 / 2012 Technology Award Taiwan 2007 / 2011 / 2013 Best Choice Taiwan Channel Retail Inno 2011 / 2012 Best Product Award Taiwan 2007 /2010 Peripherals Vendor of the Year Dubai 2012 Best Buy Award Taiwan 2010 InfoChannel Award Latin America 2008/2009 Retail Academy Middle East 2005/2008/2009/2010 Channel Award Latin America 11
Production Capability • Manufacturing in Dongguang since 1995. • Genius shipped over 34M brand units in 2012. • Most suppliers are located nearby Dong Guang within 100 km. D.K.C. Building-A(1998’) Production space: 21,000 square meter Yearly Capacity: 34 million pcs Yearly output value: US$ 168 million D.K.C. Building-B (2007’) Pudcution space: 36,000 square meter Yearly Capacity: 9 million pcs Yearly output value: US$ 512 million ……......
R&D / Business Scope DT / NB / XPAD Peripherals
R&D / Business Scope Embedded System
R&D / Business Scope Mobile Phone Peripherals
Qualified Manufacturing Manufacturer Certification • 1. Quality System • ISO 9001:2010 • 2. Health and Safety system • OHSAS 18001:2007 • 3. Environment system • ISO 14001:2004 • 4. Quality management systems • ISO 13485 :2003 • 5. RoHS Control • QC080000 • 6. Chemical lab • ISO/IEC 17025:2005 • 7. Green Production • IS14064-1:2006 • 8. EICC member since 2010 Oct. Factory Certification ISO 13485 ISO14001 ISO9001 OHSAS18001 QC080000 2010 KYE CSR Report ISO/IEC 17025 IS14064-1
USA South Africa India Brazil Mexico China Turkey Indonesia Japan Germany Ukraine Global - Direct Distribution > 50% >40% >40% By Air Hub Strategic Area By Sea HK By Train Germany Miami LA
Sales over 10 years (In millions of US$ ) 410 400 395 360 +3.8% -2.4% Global Financial Downturn 341 329 +9.7% 308 +11% 293 +9.5% 279 269 -23% +12% +3.7% 221 -20% +33% 165 +34% +25% 2012 2013 (E) 2010 2011 2001 2002 2003 2004 2005 2006 2007 2008 2009
Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing
Genius Strategy Quality Easy toUse To Be An Innovative Pioneer of Peripherals Worldwide Affordable Price Price Performance User satisfaction
Product Strategy Value-leading innovator with product patents Simple and affordable Better function and better profit One-stop shopping service
Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing
Digital 4D/8D Optical Touch Tech Innovative Technology
First scrolling mouse patent in the world. (Pat. US5530455) Patents First OPTO-Touch scrolling mouse (Pat. US7298362) • Owner of 1,373 patents around the world • 724patents for mice family Ranked 71 in Taiwan for approved patents in 2011
4D 360° Patents • Optical Touch Controller Technology:Technology similar to touch panel technology • Applications: Scroll multi-directionally (4D, 8D or 360° pointing) comfortably 8D scrolling: Mice… 4D scrolling: Mice, Keyboards… 8D 360° pointing: Presenter & Ring Series
Genius has brought exciting innovations to the world of peripherals to make human life simpler than before. Mobile Accessories Image GX-Gaming Tablet Ring/Pen
Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing
Genius Brand Exposure TV / Radio Signboard Channel Promotion promoter in retail, light bar, poster, banner 34 million Genius brand products sold worldwide in 2012 Exhibition Test Report & Award Expect 43 million in 2013 Sales ConferenceRoad Show Website Social media e-Shopping Media Conference Media Exposure PR / PM Rep.
Marketing Solution • Multilingual Website / Social Community (Facebook) • MDF and Co-op program • International/Local Trade Show • Media Exposure • Local PM / PR • Consistent Advertisement and Promotion material • Sponsorship
New Multilingual Website / Facebook • Genius worldwide website – 15 languages. • Website with new style, new design layout, easier and faster navigation. • Website service for end users and VIP customer. Genius GX-Gaming website Genius Europe website Genius Poland website Genius Global website Genius Facebook Agama website Genius Tablet website Genius USA eShop Genius UK e-Shop
Romania MDF and Co-op for Billboard • Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc. Asia India Vietnam China Indonesia Europe Russia Kazakhstan Ukraine America Mexico Brazil Bolivia Colombia
MDF and Co-op for Dealer/Press • Dealer/Press conference improves business relationships and marketing information Asia Vietnam India China Indonesia Europe Hungary Czech Ukraine Turkey America Mexico Brazil Chile Columbia
MDF and Co-op for Retail Exposure Carrefour Giant Challenger Costco Asia Metro MediaMarkt Carrefour Real Europe CompUSA WAL-MART Costco PaodeAcucar America
Distree Monaco2011 CeBIT Germany 2013 International Trade Show Asia Computex Taiwan 2012 Thailand Commart 2012 VCW 2012 Computex Taiwan 2013 Europe Gitex Dubai 2012 IFA Germany 2012 America ASI USA 2011 Expo Columbia 2011 CES USA 2012 CES USA 2013
Computex Taiwan 2013 Exhibition banner Incentive program for VIP Exhibition Advertisement Genius night for VIP 35
CES 2013 Advertisement Invitation Booth Design 36
Local Road Show Asia Vietnam China Philippines Taiwan Europe Czech Hungary UK Romania America Argentina Colombia Ecuador Mexico
GX-GAMING Sponsorship - Kunlun Taiwan Strategic Alliance - Wayi Dark Blood ComputerDIY – Gaming Road show (Campus) Experience Event 38
Indonesia Ukraine Czech Poland Ambassador GX-GAMING Thailand M-Thai Anniversary Event Commart GX-Gaming BurtaL Thailesports 39
Ring Series Taiwan 100 MVP Managers Sponsor Seminar Experience Event TV Exposure World Screen – Road show (Campus) Social Marketing 40
e-Shops Russia & CIS Europe America Asia & Middle East e-shops
Local PM/PR PM PR Marketing Rep. : - Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela - Europe: Poland, Hungary, Czech, Balkans, Romania, Ukraine - Asia-Pacific: India, Vietnam, Indonesia, Thailand PR Consultant: - America: USA, Latin America - Europe: Poland, Czech, Balkans, Romania, Spain, Ukraine , Kazakhstan - Asia Pacific: Vietnam, India, Indonesia, Thailand
Advertisement 1、Planning the integrated advertising visual to convey a consistent brand image to consumers. 2、GX GAMING’s AD & Poster Design
VIP Sports Bottle VIP CRYSTAL PEN VIP Universal Adapter Promotion Material Catalogues Smartphone/Tablet PC accessory catalogue Image product catalogue Global catalogue GX Gaming catalogue BV Product flyer Agama Product flyer Materials for VIP VIP USB LED Hub
CLOTH BANNER Demo Stand Keyboard Rack Ceiling POP Banner POP Flag Inflatable Stick TABLET STAND ( + 10” Digital Monitor) HEADSET STAND, RED Genius Pen Notebook Promotion Material Materials for Retail or Road show Exhibition gift Mouse Pad Genius coaster PPfan Headset Stick
Promotion Materials Materials for VIP & Exhibition gift Wrist Sleeve POP Card Gaming Lanyard GX Gaming Cap Polo Shirt Table Cloth HEADSET STAND Monitor L Card GX Table Stand GX Gaming X-Banner GX Accessories Bag Notebook GX Coaster Dustproof Plug USB Driver GX Gaming Bag
Sponsorship Taiwan TV Show TV Show Financial Contest Press Conference Website Website Sports Event Online Game Europe Cyprus Slovenia Romania Croatia
Summary • Product Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service • Channel Royalty users Share more profit with channel partners Joint promotion
2013 Growth Engines • Wireless Solution • Professional Gaming Gear • Mobile Accessories • Laptops Accessories • Image solution: • HD Webcam • DV, Pico Projector • Vehicle Recorder • Tablet for kids and professional users