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GoExcursion.net. International marketplace for tours and activities. GoExcursion.net – impressions where you are. Tours, Activities and Guides All Over the World Tickets to museums, aqua parks, amusement parks, etc. Reviews, feedback, photos. Marketplace.
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GoExcursion.net International marketplace for tours and activities
GoExcursion.net – impressions where you are • Tours, Activities and Guides All Over the World • Tickets to museums, aqua parks, amusement parks, etc. • Reviews, feedback, photos.
Marketplace • The market of international Tours & Activities is estimated to be worth $90 billion annually: USA – 33 billion, Europe – 51 billion(Source: PhoCusWright’s When They Get There and Why They Go) • Annual market growth is about 4% (Source: UNWTO). • Estimated number of tour guides on the market - more than 4,000. • Number of objects for ticket sales - more than 1,000. • Target audience - 90% of the tourists. • Age group - 25 - 65 years. GoExcursion.net
Problem The exact same tour sells several guides. • Someone have attractive price, • Someone have longer the tour, • Someone have a tour includes meals, • Someone have more comfortable transport, • Someone to offer more convenient time of tour. There are a lot of choices. HOW TO CHOOSE THE BEST TOUR GUIDE FOR YOUR TRIP? GoExcursion.net
Solution GoExcursion – compare tours before you book your trip. GoExcursion.net
Key Functional - Continue Marketplace B2C, buying - selling tours, tickets to museums, amusement parks, aqua parks, zoos, SPA salons, and other attractions. Service providers (private guides, tour guides, tour operators, museums, aqua parks, amusement parks, etc.) can sell their services through our platform. Platform have a commissions from the transactions. GoExcursion.net
Key Functional - Continue • The largest catalog of excursion tours and guidesFor 05.25.2014 more than 1500 contacts of guides in our database. • Video Presentations of tours and guides • Colorful description - half a battle of your sales (Source: PhoCusWright’s When They Get There and Why They Go) • «Request Tours» - Ability to find and book a tour in accordance with customer requirements • 30-35% of consumers do not want to book a tours in advance, 5% want to be able to immediate • confirmation from the guide (Source: PhoCusWright’s When They Get There and Why They Go) • Reviews tours, guides, and attractions. GoExcursion.net
Revenue Projections GoExcursion.net
Expected Costs GoExcursion.net
Competitors Excursiopedia Tourister.ru Sale of tours and tickets Tours: 20000 Guides: Unknown Monetization: Commissions for travel guides’ services www.excursiopedia.com Catalogue of tours and guides Tours : 9796 Guides : 1002 Monetization: Subscription fee http://experts.tourister.ru 365tickets City-discovery GetYouGuide Sale of tickets Objects – more than 1000 Monetization: Percentage from selling tickets www.365tickets.co.uk ToursByLocals Sale of tours Tours : 10420 Guides : 1712 Monetization: Commissions for travel guides’ services www.toursbylocals.com • Sale of tours and tickets • Tours : 6000 • Guides : Unknown • Monetization: Commissions for travel guides’ services • www.city-discovery.com • Sale of tours • Tours : 3000 • Guides : Unknown • Monetization: Commissions for travel guides’ services • www.getyourguide.com GoExcursion.net * It is not final list of competitors
Competitive Advantages • Functionality for comparing guides offers • Video Presentations of tours and guides • Functional "Request Tour" • Functional "Offer your price" (Pending) • The largest catalog of guides and tours • Accumulated reviews and photo galleries • Sale of tickets • Flexible billing • Multilingual (English - general, Russian, German, Spanish, Chinese) GoExcursion.net
Target Audience • Travelers interested in tours and activities in a foreign country. • Internet users. • Age group: 35-64 years. • Location: Russia, Ukraine, Germany, Spain, France, UK, Netherlands, Italy, USA, China. • Family income: not less than $ 1,500 per month. • Buyers cameras and camcorders. GoExcursion.net
Marketing • Promotion in search engines (SEO). According to research of PhoCusWright's When They Get There and Why They Go, the search engines result is the main source of finding information on tours and activities. To advance in the search engines will be used for article marketing thematic platforms (20-25 articles / mth.) . The first placement of articles planned for September 2014. Optimize pages for search queries performed in the process of developing the site. • Viral Marketing (get a discount for invited friends). We will give a 5% discount for 5 invited friends. This tool will effectively increase the number of subscribers to our service and provide the highest level of confidence among potential buyers. • E-mail Marketing.Effective tool, especially if the communication is effected recipients trusted sites. Avtobazar.ua (700,000 subscribers), Maxpark.ru (3,5 mln subscribers) are loyality partners to the founders. In Europe, USA, Russia, search for partners for e-mail newsletters begin in September 2014. GoExcursion.net
Marketing • Google Adwords and Yandex Direct.This promotion channel will attract the target audience as possible, both among service providers and customers. The campaign is aimed at not less than 50 search requests. Campaign launch - end of the development, in November 2014. • Social Networks (SMM).In addition to creating a groups in social networks, will plans to launch banner advertising. This channel promotion proved to be quite effective. We started The experiment: 1045 rub. - 280 hits. Campaign launch - end of the development, in November 2014. • Forums. • Integration with travel portals. GoExcursion.net
Team • CEO – higher economic education (Magister of Finance), more than 15 years of experience project manager. The last few years manages the project Avtoglobal.com • CTO – higher technical education, more than 15yearsof experience software development. Is the general developer and architecture of Avtoglobal.com • Content Manager – more than4yearsof experience SEO & SMM. Now is content managerinAvtoglobal.com, also responsible for SEO and SMM • Also the team include of consultants-experts from Ukraine, Spain, Israel. The main quality of the team - the ability to achieve a goals. GoExcursion.net
Risks Стоимость 1% долевого участия 2200 $ GoExcursion.net
Investment TOTAL: 300 000 USD GoExcursion.net
Immediate Goals • Acceleration of product development. Without attracting investment the product will not released previously 01.11.2014. Due to investment we plan to accelerate the development and release the product until 01/09/2014. • Marketing Support.Investing to marketing campaign to accelerate and reach the widest audience. Accelerated increase in market share. • Growth and an increase in base service providers. Availability for 2000 service providers will provide project leadership among competitors. Our plan - at least 3000. GoExcursion.net
Financing Stages GoExcursion.net
Share in the project • The required investment amount– 300 000$ The size of share will be discussed in the negotiation GoExcursion.net
Return on Investments • Expected profit for 5 years more than6 017902$ • Return of investment during 3 years GoExcursion.net
Summary • Technology of development:Node.js • Data Base: Mongo DB • Supporting for Cross-Browsers • Mobile version • Date of start of development: 04.01.2014 • Planned date of prototype: 06.01.2014 • Planned date of start of the project: not later than11.30.2014 • Planned number of guides on 11.30.2014 – not less than 300 • Planned number of places (zoos, aqua parks, museums etc.) for tickets sale 11.30.2014 - not less than 100 (Perhaps more than 1000 places if create integration with 365 tickets.co.uk) GoExcursion.net
Prototype • http://46.252.192.3:5000/index.html - home page • http://46.252.192.3:5000/excursions.html - tours list • http://46.252.192.3:5000/guides.html - guides list • http://46.252.192.3:5000/excursion.html - tour detail GoExcursion.net
GoExcursion.net UzhunValentin CEO Atlanta, GA +1 214 734-6782 Ukraine, Kiev +380 50 500-9897 valk@goexcursion.net GoExcursion.net