Evo Media Project Reinvent April – September 2015

1. Evo Media Project ReinventApril – September 2015 9 September 2015 Update

2. Table of Contents Slide Confidentiality Project Reinvent - Why Project Reinvent - How Project Reinvent - When Print Publications - Extraction of Structural Reengineering Benefits Print Publications - Extraction of Key Change Drivers Online - Extraction of Structural Reengineering Benefits Online - Extraction of Key Change Drivers Print Publications and Online - Brand Marketing & Awareness Print Publications and Online - Brand Marketing & Awareness – Events The Summary Detail Print Publications - Sales Targets Maximisation & Extraction - Queensland Pride - Frequency vs Coverage Queensland Pride - Changed Accountability Editors position Maximisation & Extraction - Queensland Pride - Increasing revenue Queensland Pride - Proposed Standard Layout Queensland Pride - Performance since change implementation Maximisation & Extraction - Melbourne Community Voice - Frequency vs Viability Maximization & Extraction - Melbourne Community Voice - Changed Accountability Maximization & Extraction - Melbourne Community Voice - Changed Accountability Editor Maximisation & Extraction - Melbourne Community Voice - Increasing core revenue Star burst denotes a new page has been inserted Pink shaded page denotes all items completed on that page Red shaded page denotes item transferred to next strategy review Page 5 6 7 8 9 10 - 11 12 - 13 14 -15 16 17 18 19 20 21- 22 23 24 25 26 27 - 29 30 31 32 Private and Confidential

3. Table of Contents Slide Maximization & Extraction - Melbourne Community Voice - Changed Accountability Sales Melbourne Community Voice - Proposed Standard Layout Melbourne Community Voice - Performance since change implementation Maximization & Extraction - SX Maximization & Extraction - SX-Renegotiation of current Sydney lease Maximization & Extraction - SX monthly analysis SX Monthly Analysis - Proposed Standard Layout SX Monthly Analysis - Revenue analysis SX Monthly Analysis - Profit and Loss analysis Maximization & Extraction - BLAZE BLAZE - Proposed Standard Layout BLAZE - Performance since change implementation Revenue Generator Chart Maximization & Extraction - Page yield volumes per publication Maximization & Extraction - Monthly Print Publications - Production schedule Maximization & Extraction - AMAA Maximization & Extraction – CULT - Changed Accountability Editors position Maximisation & Extraction - CULT Extraction of Structural Reengineering Benefits: Online - GNN Logo and Platform Online - Sales targets Availability Online - Gay Radio Availability Online - gayradio.com.au offer Availability Online - Gay Dating Site Availability Online - SameSame Page 33 34 35 36 37 38 39 – 40 41 42 43 44 45 46 47 48 49 - 50 51 52 53 54 55 - 56 57 58 59 - 62 Private and Confidential

4. Table of Contents Slide Maximization & Extraction – MCV - Changed Accountability Editors position - PONY Maximization & Extraction – MCV - Changed Accountability Editors position - ONLINE USERS Maximization & Extraction – CHECKUP - Page Acquisition Maximization & Extraction – CHECKUP - Page Acquisition & Changed Accountability Editor Maximisation & Extraction - GO - Page Acquisition Maximization & Extraction - BUSINESS DIRECTORY - Page Acquisition Online - Performance since change implementation Brand Marketing and Awareness - PRINT PUBLICATIONS & ONLINE - Logos & Marketing Brand Marketing and Awareness – MCV - Increasing brand awareness Brand Marketing and Awareness - PRINT PUBLICATIONS & ONLINE - External Marketing Queensland Pride - Timeframe Melbourne Community Voice - Timeframe SameSame Acquisition - Timeframe Project Reinvent - Evo Media - Sustainability, Profitability and Availability Summary Performance Since Change Implementation Transitional financial results - June Revenue Transitional financial results - June Profit & Loss July Revenue July Profit & Loss August Revenue Page 63 64 65 66 67- 68 69 – 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 Private and Confidential

5. Evo Media Project Reinvent Confidentiality - Evo Media wants to be transparent and open with the changes and opportunities that will present over the coming months and hence these communication sessions - It is important that the information provided is kept confidential, why ? • It is commercially sensitive • It protects the assets of the company and • In turn protects our human resources - You will be notified in writing (press release) that the information has been released Private and Confidential

6. Evo Media Project Reinvent Why ? • Sustainability - Continue the January 2014 company cultural shift towards being a diverse media company with a 24 hour media cycle charter • Profitability - To achieve sustainability; publications must continue to adapt to achieve both profitability and relevance • Availability - The company needs to generate positive cashflow to enable it to meet its month to month commitments and fund future growth opportunities Private and Confidential

7. Evo Media Project Reinvent How ? • Maximization - Reviewing the assets that we currently have to maximise their return This will cover both the print publications and the company's presence online • Extraction - Benefits will be derived from the implementation of key change drivers and structural re-engineering of our assets • Brand Marketing & Awareness Private and Confidential

8. Evo Media Project Reinvent When ? • Project “Reinvent” will be a four month project from 25 April to 25 August 2015 • The review, analysis and evaluating options was mainly undertaken during April • The majority of the review has now been completed in detail Private and Confidential

9. Evo Media Project Reinvent Print Publications- Extraction of Structural Reengineering Benefits • Monthly profit target of $7000 by July 2015 • MCV & QP converted to monthly frequency • SX to be reviewed in early July • Each publication to be AMAA audited (Excludes CULT) • All publications will be launched on conversion supported by the publications marketing strategy Private and Confidential

10. Evo Media Project Reinvent Print Publications - Extraction of Key Change Drivers - Reduction in editorial staffing requirements - Each publication size to parallel each print efficiency target if required - Redesign of each publication to parallel with format size change if required - Reduction of design hours in line with changed publication frequency Private and Confidential

11. Evo Media Project Reinvent Print Publications - Extraction of Key Change Drivers - Sales team review and restructure to parallel publication frequency - Emphasis on the top percent of clients for each publication, a visit by the NSM and AM to secure a 12 month contract and communicate the changes prior to the relaunch of that publication - ME and E of each publication to meet with community and government groups to communicate the changes prior to the relaunch of that publication Private and Confidential

12. Evo Media Project Reinvent Online - Extraction of Structural Reengineering Benefits -Profitability target of $2 000 per month by June 2015 and 200 000 unique per month by January 2016 - Acquire the GNN domain name to allow easier traffic flows between the companies JV and strategic partners - Acquire a initial strategic stake in gayradio.com.au moving to a majority two shareholder investment - Establish a Joint Venture Agreement with a gay dating company Private and Confidential

13. Evo Media Project Reinvent Online - Extraction of Structural Reengineering Benefits - Utilising the data and analysis from the annual GNN & SX Survey Data Analysis, publication marketing strategies will be derived coupled with targeted new online pages - Developing a strategic direction on best platform to meet the technical needs of GNN over the next five years - A number of programs will be tested for functionality over the next three months Private and Confidential

14. Evo Media Project Reinvent Online - Extraction of Key Change Drivers • GNN logo to be reviewed and changed if necessary • Dedicated online sales account manager to be allocated • This role will be outsourced to Sound Alliance - Online development of new page creations and mobile smarts being launched supported by a marketing plan/strategy Private and Confidential

15. Evo Media Project Reinvent Online - Extraction of Key Change Drivers - Reduction of one FTE online editorial staff by May 2015 - The remaining online FTE will fill the Online Editors role from June 2015 -50 % increase in contributor resources to accommodate 24 hour news coverage -Channeling of existing traffic from landing pages of JV and strategic partners websites to GNN Private and Confidential

16. Evo Media Project Reinvent Print Publications and Online- Brand Marketing & Awareness - Establishment of a events business under the Evo Media legal structure but operated separately to the media businesses - The main objective of the events business is to stage events, festivals, one off projects and parties that will directly promote or enhance brand awareness of GNN and each print publication Private and Confidential

17. Evo Media Project Reinvent Regular events staged, once a event is established in Sydney it will then be rolled out in the other states SX POP High Dance Tea by Parties SX Suits & Jocks GNN Drinks Directory GNN October Long Weekend Arts & Music Festival Private and Confidential

18. Evo Media Project Reinvent Print Publications and Online- Brand Marketing & Awareness • Established a joint venture with national promoter DRAGNATION. The brand will be owned 50/50 and profits will be shared 50/50 with no payment to either party for time invested in events • DRAGNATION is a national drag king and drag queen competition, a smaller version has been running in regional cities for four years • Each State host heats to choose entrant for national finals event in Melbourne for close of Midsummer Festival. A pub in each State has been signed up with Qld, NT, Vic and Perth all completed their heats other States scheduled to run heats in September Private and Confidential

19. Evo Media Project Reinvent THE SUMMARY DETAIL Private and Confidential

20. Evo Media Project Reinvent Print Publications– Sales Targets Tabled is the proposed monthly sales target for each publication in order to achieve their monthly profit target, SX to remain weekly must achieve $16 000 sales per week Private and Confidential

21. Evo Media Project Reinvent Maximisation & Extraction Queensland Pride – Frequency vs Coverage • The frequency will change from fortnightly to monthly • Issue 366 will be the last fortnightly issue ,5 June will be the first monthly issue • Format size changes to A4 coupled with a redesign • Pagination will increase from 24 to a standard 32 pages • Starting from June each issue will be AMAA audited Private and Confidential

22. Evo Media Project Reinvent Maximisation & Extraction Queensland Pride – Frequency vs Coverage • The distribution network will increase by an additional 145 outlets, totaling over 275 outlets across Queensland (Currently 241) • The distribution network coverage will expand to the Greater South East Qld, Central & North Qld and the Northern Territory Private and Confidential

23. Evo Media Project Reinvent Maximisation & Extraction Queensland Pride – Changed Accountability Editors position • The company allocates seven days per month for editors of a monthly publication of 32 pages • Using this same methodology the QP editor will have 42% of time available each month • As a result the QP editor will be reduced by one day per month to eleven days per month and given the responsibility and be accountable for CHECKUP Private and Confidential

24. Evo Media Project Reinvent Maximisation & Extraction Queensland Pride – Increasing revenue • As a result of the changes the new revenue target set each month is the minimum expectation as new markets and new clients develop • The top ten clients will be incentivised to commit to 12 month advertising plans • Existing sponsorships remain • A QP promotional pack will be given to every guest attending the Queens Ball on June 7 Private and Confidential

25. Evo Media Project ReinventQueensland Pride - Proposed Standard Layout Private and Confidential

26. Evo Media Project Reinvent Maximisation & Extraction Queensland Pride – Performance since change implementation Review post six months of monthly publication Private and Confidential

27. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Frequency vs Viability • The frequency will change from weekly to monthly • Issue 749 will be the last weekly issue , 3 June will be the first monthly issue , published first Wednesday on month • Format size changes to A4 coupled with a redesign • Pagination will increase from 24 to a standard 48 pages • Starting from June each issue will be AMAA audited • An additional issue will be published each January for Midsummer festival Private and Confidential

28. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Frequency vs Viability • The distribution network will increase by an additional 50 outlets, totaling over 260 outlets across Melbourne, pushed back to 1 October to achieve full outlets • MCV will have 2.5 times more outlets than the Star achieving an increase in brand awareness of MCV Private and Confidential

29. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Frequency vs Viability • Enables MCV to compete effectively with its competitor and opens the opportunity for discussion and debate on what the editorial direction of MCV could be as a monthly • Rationalisation of contributors and contractors releasing contract journalist from end of May • Analysis was undertaken on fortnightly publication, the findings were it would be as unviable as the current weekly publications Private and Confidential

30. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Changed Accountability • All MCV staff have been retained post implementation of the changes • What will change is the accountability on key performance items assigned to staff • The expectation of more timely uploading of items and live uploading of photos during any major event in Melbourne by MCV staff Private and Confidential

31. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Changed Accountability Editors position • The company allocates nine days per month for editors of a monthly publication • Using this same methodology the MCV editor will have 55% of time available each month • As a result the MCV editor will be given the responsibility and be accountable for two additional tasks, the PONY page on GNN and Melbourne user visits to GNN Private and Confidential

32. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Increasing core revenue • As a result of the changes the new revenue target set each month is the minimum expectation particularly as MCV has two dedicated sales staff • The top fifteen clients will be incentivised to commit to 12 month advertising plans • Sponsorships will increase by another two community & sports associations, discussions are underway with Winter Midsummer and Melbourne Roller Derby Team but the decision by Evo is to hold Private and Confidential

33. Evo Media Project Reinvent Maximisation & Extraction Melbourne Community Voice – Changed Accountability Sales positions • The company will maintain both sales positions based on their performance to revenue targets, one account manager has resigned and at this stage the role will continued to be filled • A standard monthly layout format for MCV has been developed to assist the sales team on identifying the space available to be sold for advertising • The table below outlines what page yield volumes is required as a minimum on a monthly basis Private and Confidential

34. Evo Media Project ReinventMelbourne Community Voice - Proposed Standard Layout Private and Confidential

35. Evo Media Project Reinvent Maximisation & Extraction MCV – Performance since change implementation Review post six months of monthly publication Private and Confidential

36. Evo Media Project Reinvent Maximisation & Extraction – SX • Reviewing SX monthly from Issue 763, 1st issue in September, Minimum pagination of 64 – 80 pages monthly, SX relaunch promotion event September 2015AMAA monthly audit of SX, Additional issue to be published during MG, Top twenty clients in 12 month contracts prior to July 2015 • Review concluded that SX to remain weekly however revenue and yield must improve • A format, content and yield review will be finalised by 21 September To be reviewed August 2015 if revenue below $16 000 per week Private and Confidential

37. Evo Media Project Reinvent Maximisation & Extraction – SX Renegotiation of current Sydney lease • Current monthly rent for the Sydney office is $7 339 per month. Discussions with the Landlord recently as to how the company could reduce the amount of rent • Presented to the Landlord was a proposal that would see the monthly rent reduce in return for Evo Media providing a monthly advertising campaign and set IT maintenance hours for the Landlord • The Landlord has confirmed acceptance of the proposal reducing our monthly rent to $4 000 for a trial period of twelve months starting from July 1 • Conditional that all rent is up to date by June 30 and yet to confirm if carpet fit out is accepted. Private and Confidential

38. Evo Media Project Reinvent SX Monthly Analysis - As the six week target of $16 000 per week hasn’t been achieved, a review will take place on the frequency of SX. 16 week average revenue $13 668 since date of first week review. Private and Confidential

39. Evo Media Project ReinventSX Monthly Analysis - Proposed Standard Layout Private and Confidential

40. Evo Media Project ReinventSX Monthly Analysis - Proposed Standard Layout Private and Confidential HPH

41. Evo Media Project ReinventSX Monthly Analysis – Revenue Analysis Private and Confidential HPH

42. Evo Media Project ReinventSX Monthly Analysis – Profit and Loss Analysis Private and Confidential HPH

43. Evo Media Project Reinvent Maximisation & Extraction – BLAZE • Blaze format changes to a standard size or equivalent for July issue • Minimum pagination of 24 pages monthly • Blaze relaunch promotion to be held • AMAA monthly audit of Blaze • Top five clients in 12 month contracts prior to July 2015 • A contract sales account manager has been appointed in Adelaide to generate new business and maintain exiting clients once current arrangements have ended. All festivals will be managed from Sydney Private and Confidential

44. Evo Media Project ReinventBLAZE - Proposed Standard Layout Private and Confidential

45. Evo Media Project Reinvent Maximisation & Extraction BLAZE – Performance since change implementation Review post six months of monthly publication Private and Confidential

46. Evo Media Project Reinvent Revenue Generator Chart National Sales Manager To be recruited Executive & Sales Assistant Mal Moody Pink Media Agency Sound Alliance Agency Account Manager CULT SX & GNN Chris Neal Account Manager QP & GNN Adrian Poole Account Manager MCV & GNN Ashley Morris Account Manager BLAZE & GNN Brodie McGee (Contractor) Account Manager SX & GNN To be recruited Account Manager MCV & GNN Fhai White Sydney Office Melbourne Office External sales generators Brisbane Office Adelaide Office Private and Confidential

47. Evo Media Project Reinvent Maximisation & Extraction Page yield volumes per publication Private and Confidential

48. Evo Media Project Reinvent Maximisation & Extraction Monthly Print Publications– Production schedule Private and Confidential

49. Evo Media Project Reinvent Maximisation & Extraction AMAA • The SSO latest audit is a monthly circulation of 11 847 issues per month, nationally Evo Media circulation will be 30 000 per month • QNews 4 000 copies per issue and google analytics non disclosed • * Target is 960 outlets by October Private and Confidential

50. Evo Media Project Reinvent Maximisation & Extraction AMAA • The current audit period is from April to September • Queensland Pride and Melbourne Community Voice have been registered with AMAA but not submitted for audit • This is because the audit period has already started and is complicated further by the planned change in frequency • The decision can be made at the end of the audit period once the full data is collect for the period, the company can elect to submit or join the next audit period October to March. • AMAA logo can be used once audit results published in November • If elect to submit two results are reported due to change in frequency; 1) total distribution for six months divided by issues published (8)average per issue and 2) total distribution for four months divided by issues published (4) average per issue Private and Confidential