Technical Vocational Education

1. Technical Vocational Education SKILLED & EMPOWERED YOUTH Presented by: WajeehaArbab District Supervisor ( RYK) Idara-e-Taleem-o-Aagahi (ITA)

2. Agenda • Program Review • Implementing Methodology • Targets • Achievements • Challenges • Liaison with line departments • District data

3. GuddiBaji Introduction • GuddiBaji project is a perfect example of creating livelihoods for youth in a sustainable manner • It is an extensive program through which young women (aged 18-30) as GuddiBajis

4. will benefit two ways – • by selling Unilever brands & beauty services to women in their vicinity • by mobilizing incentives tied to sales of Unilever brands, which will help them establish their own beauty parlors/enterprises

5. Who are GuddiBajis • GuddiBajis are energetic & articulate women who are aware of hygiene and beauty facts, the specific brands & are enthusiastic about sharing information with many more • This program will give GuddiBaji the opinion leadership they need to sell & promote Unilever beauty brands • GuddiBajjis are women with an entrepreneurial spirit who are interested in earning a dignified livelihoods • They are carefully headhunted by BRC from rural areas/villages by virtue of the aforementioned qualities

6. A unique Partner Ship Idara-e-Taleem-o-Aagahi (ITA) began the program in collaboration with the Technical Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan and the Department of Schools – seeking Government Secondary Schools as hosts in districts RahimYar Khan and Bahawalpur in 2010 and 2011. MOU with TEVTA sehttp://www.tevta.gop.pk/mous/mous.htm#publicprivate

7. GUDDI BAJI LABs IN PHASE 2 AT DISTRICT RAHIMYARKHAN • Liaqautpur • Khanpur • Sadiqabad • Rahimyarkhan • Zahirpeer

9. Implementation Methodology • Selecting Criteria: Matriculate (grade X) • Belongs to a village having a minimum population of 5000 and maximum 10000 i.e. 700 – 1500 HHs • Confident & Presentable • Desire to grow & earn extra income • Eager to work with UPL for 3-years at least • Agrees that if she leaves the contract then she will pay back the course fee (Rs.12000)

10. Paid Groups ITA seeks to provide certified skills and vocational training opportunities to the poor and vulnerable groups in Pakistan through clusters of social enterprise and empowerment. Over 66% of Pakistan’s 180 million population is under 30 years of age and almost 50% classified as poor and vulnerable. Only 11% of the population reaches grade X and 5% higher education; approximately 2% are enrolled in technical vocational programs - a huge untapped potential is waiting to be explored.

11. Vision Provide economic and social empowerment to disadvantaged youth through skills and livelihoods. Mission To reduce poverty through extension of skills and economic opportunities particularly for young women as competent trained entrepreneurs across Pakistan.

12. Objectives of Program • To provide local opportunities for youth to achieve quality certified skills for improved livelihoods. • To encourage local community/youth to learn accredited demand based vocational skills • To ensure that this can be done through certified trainers of TEVTA of a quality that is acceptable in the marketplace • To extend supervision for high outcomes for a scaled up program at sustainable costs

13. Procedure to Initiate Courses Advertisement in the area by banners/local cable network. Collection of Enrolment Files from participants. Formal Letter to District Manger TEVTA for nominating appropriate trainer for the skill. Appointment Letter of Trainer from District Manager ITA. Collection of Fee on prescribed Receipt Form with Admission Forms filled in. Monitoring, documentation and support

18. ITA OFFERS TEVTA BACKED CERTIFICATION FOR THREE MONTHS TRAINING COURSES • Beautician • Tailoring • Embroidery • Auto Mechanic • Electrician • AutoCAD

19. Established Fully Equipped Beautician LABS as Professional Training Centers • Government Girls Higher Secondary Zahirpeer • Government Girls Higher Secondary School Liaquatpur • Government boys elementary School UNILEVER RahimYar Khan • Government Girls High School old Sadiqbabad • Government Girls RailwayHigh School Khanpur • 48 NP model Village

20. Status of LABs

21. Enrollment Status from September 2012

23. Khanpur Lab

24. Sadiqabad Lab

25. Liaquatpur Lab

26. Zahirpeer Lab

27. Rahimyarkhan Lab

28. Enrollment Status 2013

30. Khanpur Lab

31. Sadiqabad Lab

33. Rahimyarkhan Lab

34. 48 NP Model village

36. S W SWOT Analysis O T

37. Strengths • Trained skills in Youth • Economy Empowerment • Source of Income • Tevt MOU and Certification • 48 NP model village • A low cost high impact program in rural areas • Trained 890 Students till August 2013 S W O T

38. Weaknesses • Location Empowerment • Equipments are not modern • Promotion material/mass material to motivate community • Need to introduce more trades • 48 NP electricity issue and huge load shedding effect centers • 3 Months course • Staff salaries not up to mark • Other organization impact ( free of cost courses) • Security issue S W O T

39. Opportunities • More Trades • Cooperative environment • 48 NP Model village • Good relation with liaison department • Community Motivated S W O T

40. Threats • Location notice due to head teacher mood • Fees • Lack of space • Electric Machinery not in use at 48 NP • Less admissions • Material and machinery is not safe S W O T

41. Positive factors O S • Trained Skills in Youth • Economy Empowerment • Trained 890 Students ( Boys + Girls) • Community motivated Specially girls • Parents trust • Can start their own work • Also start small parlor at home • Valuable certification also valid for govt jobs • ECD center help to communicate easily with mother • Source of Income • Tevt MOU and certification • ECD centers • Visits of Political • Source of Income • Tevt MOU and certification • ECD centers • Visits of Political • First priority support of TEVT to 48 NP • All modern machinery placed • Easy to pass any legal document

42. NNegative factors Negative factors W T • Any time head teacher notice for classroom • Many student are in fond of new techniques • Due to advertisement number of admission are not up to • Location Empowerment • Equipments are not modern • Promotion Material • Found of more trades • 48 NP electricity issue • Only 3 months certification • Students ask for new trade like English language course, Computer course, Fashion designing • Many students wants diploma ( one year certification) • Staff Salaries not up to mark • Other vocational center offer free of cost courses • Due to less salaries cant hire good staff of Tevta • Like Vti offers free of cost courses , which highly effect on admission ,

43. MEDIA COVERAGE

44. For Resolving 48 NP Electricity issue Visit of MaizaHameed (MPA PML ) Visit of SairaBano ( District President PML) Visit of ADCG ( Wajid Shah) Visit of DCO ( NabilJaved) Visit of EDO Finance ( ZahorHussainGujar) Visit of GM NCHD ( Sajid Ali) Visit of Nawayewaqt Reporter ( Zia Sab) Media Coverage

47. Monitoring • Monitoring is performed by the ITA’s team on a weekly basis through physical verification and mobile technologies ; • Attendance record of trainees and trainers, quality of training, feedback of/from trainees, class room environment/ maintenance & repairs. • Attendance of trainees is 90-95% • Reporting of District Supervisors to Manager Livelihood/Program Manager • Monitoring by TEVTA teams as well

48. Vocational Training for the Challenged – An Inclusive Opportunity Knowledge & skills is not reserved for favored few, but it should reach every section of the society. ITA has ensured admissions to students who are challenged (physical , speech and hearing). ITA is an equal opportunity institution and believes that these challenges can be converted into productive assets with dignity through provision of vocational training.

49. Targets • From traditional to non-traditional areas linked to market demand – local, regional and international • Construction services • Grooming, Language & ICTs • Fashion and accessories • Jewelry industry • Pottery/ceramics – truck art products • Agri./Dairy • businesses • Day Care Centers/Early Years Training • Managing Retail/Shops for distributors • Fashion Designing • Kitchen Management/cooking classes • Leather work

50. Challenges for ITA • Resources for expansion – Human/Financial and Institutional • One purpose built facility for demonstration, research and policy, counseling, and new product/services development • Linkages to micro-credit, entrepreneurship programs and social safety nets • Policy influence embedding TVET in all govt. secondary schools’ space for students and local community/youth • Establishing career counseling, life skills and enterprise programs/linkages for youth