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Panel 1 – Perfecting the HMI

2013 Wards Auto Interiors Conference Wednesday, May 22, 2013 Panel 1 – Perfecting the HMI Moderator: Tim Kelley Sales Director – Global Lead TRW Automotive. Panel 1 – Perfecting the HMI. Panelists: Tejas Desai, Head of Interior Electronics Solutions, Continental

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Panel 1 – Perfecting the HMI

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  1. 2013 Wards Auto Interiors ConferenceWednesday, May 22, 2013Panel 1 – Perfecting the HMIModerator:Tim KelleySales Director – Global LeadTRW Automotive

  2. Panel 1 – Perfecting the HMI Panelists: Tejas Desai, Head of Interior Electronics Solutions, Continental David Lyon, President, David Lyon Design Danny Shapiro, Director of Automotive Business, NVIDIA

  3. The Safety Everyone Deserves • TRW is all about Safety • Broadest portfolio of any supplier • 90% of TRW’s business is safety • Committed to making technology affordable for all • Committed to helping to protect people • Committed to education about road safety – particularly in emerging markets

  4. Driver Distraction • According to a NHTSA / Virginia Tech Transportation Institute (VTTI) study, 80% of crashes and 65% of near-crashes are due to driver distraction. • Over 3,300 people were killed and 387,000 injured in distracted driving accidents in 2011 in the USA. • Major distractions leading to crashes are: • Cell phone use • Texting • Reaching for an object inside the vehicle • Looking at something outside the vehicle • Reading • Applying makeup • DAS can help improve safety for distracted drivers and those around them – e.g. Lane Keep Assist and Automatic Emergency Braking for cars & pedestrians

  5. TRW HMI Products Insert Presentation Name & Date Here

  6. Thank You!

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