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創 新 產 品 研 發 過 程 個 案 研 究 Case Study on Product Research & Development Process

創 新 產 品 研 發 過 程 個 案 研 究 Case Study on Product Research & Development Process. 創 科 實 業 有 限 公 司 Techtronic Industries Co Ltd Presented by IVE Anthony Lam & HKDI Kelvin Tam 6 April 2011. C:KELVIN_TTI004. Location. 24hr Operation. Range of Products.

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創 新 產 品 研 發 過 程 個 案 研 究 Case Study on Product Research & Development Process

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  1. 創 新 產 品 研 發 過 程 個 案 研 究 Case Study on Product Research & Development Process 創 科 實 業 有 限 公 司 Techtronic Industries Co Ltd Presented by IVE Anthony Lam & HKDI Kelvin Tam 6 April 2011 C:KELVIN_TTI004

  2. Location

  3. 24hr Operation

  4. Range of Products World-class leader of superior home improvement and construction tools: • from Mini Laser Leveler, • Floor Care Appliances, • Power Tools, Gardening Tools and Lighting • to 6500W Power Generators

  5. Leading Brands Techtronic Industries a n d s o m e O D M b r a n d s

  6. The Concept Center International & The Design Development Process C:KELVIN_TTI004

  7. Define user-centred ideas innovative collaboration of different depts. concept iterations Design prototyping & simulation hand skills & CAD skills design iterations Document engineering production packaging retailing 2. Design Development Process – ‘4D s’ Discover users research context of use, needs & aspirations interview, observation - video ethnography analysis C:KELVIN_TTI004

  8. 2. Design Development Process – ‘4D s’

  9. 2. Design Development Process – ‘4D s’

  10. From OEM > ODM > OBM User-centered Research &Brand Strategies C:KELVIN_TTI004

  11. 3. User-centered ResearchOnline Questionnaires

  12. One on one interviewNot only ask online, but also listen… Wood Workers Guild – held every 3 months

  13. Ethnography Studies Not only listen, but also observe…

  14. … analyze …

  15. … and characterize C:KELVIN_TTI004

  16. 4.Branding Strategies and VBL (Visual Brand Language) C:KELVIN_TTI03

  17. s C:KELVIN_TTI03 C:KELVIN_TTI004

  18. C:KELVIN_TTI03 C:KELVIN_TTI004

  19. C:KELVIN_TTI03 C:KELVIN_TTI004

  20. C:KELVIN_TTI03 C:KELVIN_TTI004

  21. s s C:KELVIN_TTI03 C:KELVIN_TTI004

  22. Different Brands have different VBLs to govern the developmentand Brand DNAs

  23. Different Brands have different VBLs to govern the developmentand Brand DNAs

  24. Cultural Differences Awareness & Values C:KELVIN_TTI004

  25. 5. More than products & brands… As gifts, talismans, memories, life, hobbies, social discussion topics

  26. Understanding of the Local Markets and Culture

  27. ‘Power Tools’ in Toy ‘R’ Us – penetrating into all levels

  28. Industrial Partnership more than a link…

  29. All-rounded Skills & Knowledge Competency & Attitude of Designers C:KELVIN_TTI004

  30. Mixing Hand & CAD Skills Many Iterations Research Abilities Independent Thinking + Team Work CAD/CAM Skills Photoshop, Illustrator, Painter, Solidworks, Unigraphics… Presentation & Communication Skills C:KELVIN_TTI004

  31. Gardening tools from Anthony Product testing and sketches

  32. A Grinder from Kelvin Product analysis Hand sketches

  33. A Grinder from Kelvin Digital rendering Photo + 2D + 3D CAD

  34. C:KELVIN_TTI03

  35. C:KELVIN_TTI03

  36. C:KELVIN_TTI03

  37. Conclusion C:KELVIN_TTI004

  38. Inspirations & Improvement on Product R&D Main Points • User-centered research Introducing Ethnography & various kinds of users study • Cultural awareness & New product possibilities arise values from cultural understanding • Brand strategies in OBM Developing VBL system & branding strategies in product design process • Competency of designers:Attitude & all-rounded abilities… The synergy of mix team: Designers, engineers, marketing people and human researchers C:KELVIN_TTI004

  39. Inspirations & Improvement on Product R&D Main Points Developing: Drawing with new blend of both CAD and hand drawings in product visualization • Competency in mixed skills inhand & CAD drawings • Sustainability concerns in The sustainable elementsevery stage of the are the basic needs in today’sproduct development product R&Dprocess • Iterations & critical thinking Allow much more chances for design iterations, and reflective/ evaluation reports C:KELVIN_TTI004

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