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TRENDS and impact on your Business

TRENDS and impact on your Business. Wow- Pow -How- Now. Spotten van opportunities /kansen in de markt Is er behoefte aan mijn product? Creëren van kansen Onderzoeken van de behoefte van de klant Marktonderzoek, Interviews, enquêtes. DESTEP. Trends en Ontwikkelingen.

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TRENDS and impact on your Business

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  1. TRENDS and impact on your Business

  2. Wow-Pow-How-Now • Spotten van opportunities /kansen in de markt • Is er behoefte aan mijn product? • Creëren van kansen • Onderzoeken van de behoefte van de klant • Marktonderzoek, Interviews, enquêtes

  3. DESTEP

  4. Trends en Ontwikkelingen • Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid • Mesoniveau: de markt van jouw bedrijf. Drie spelers: • Klant • Concurrent • Spelers in de bedrijfskolom • Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf

  5. SWOT analysis

  6. Trend: Family – Changingroles • Dads are taking on many more domestic duties • Women are becoming the primary breadwinner

  7. Changingroles - Creates Business

  8. Family – The Childfree Life

  9. Childfree Life – Creates Business • Couplesonly resorts

  10. Pets as Family • Substitute kids (relatedwith Childfree life)

  11. Pets as Family – Creates Business 7 flavorsPeanutbutter forbirds

  12. Solo Living • Postpone couplehood • Living apart together • Divorce

  13. Solo Living – creates business To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.

  14. The circulareconomy • Design out waste • Everythingwithin the economy has value • Design with disassembly and reuse in mind • Differentiate between consumable and durable components • Find ways to reuse materials across the value chain • Eliminate toxic chemicals • Fuel the system with renewable energy • Build resilience through diversity • Think in systems, taking into account how one action will impact the whole

  15. What’sdriving the circulareconomy(Macro level) • Looming resource shortages • Skyrocketing commodity and energy costs • Better technology • Government pressures • New consumer notions of value and materialism • Access over ownership

  16. The Circulareconomy – creates business • Sellingtemporaryownership

  17. The Circulareconomy – creates business Facilitating secondhand sales DarpDecade – Tinderfor closets

  18. The Circulareconomy – creates business Designingforcircularuse Google Project Ara

  19. Technology Trends Mobile is the Prime Screen

  20. Technology Trends Do youspeakvisual?

  21. Opdracht – een gedeelte van je ondernemingsplan schrijven • Identificeer 3 trends op Macro niveau van belang voor jouw onderneming. • Hoe ga je die verwerken in marketing uitingen? • Help elkaar, ga als intervisiegroepje bij elkaar zitten.

  22. Inspiratie voor de workshop “Trends” http://trendwatching.com/ http://www.jwtintelligence.com/

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