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Presented by: Oscar Cheung Cynthia Chan

Ocean Park Halloween Bash 2010. Presented by: Oscar Cheung Cynthia Chan. Company Background. Ocean Park: opened in January 1977 a premier educational theme park of Hong Kong. world-class marine attractions, thrill rides and shows Core Value: Fun Service Safety

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Presented by: Oscar Cheung Cynthia Chan

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  1. Ocean Park Halloween Bash 2010 Presented by:Oscar CheungCynthia Chan

  2. Company Background Ocean Park: • opened in January 1977 • a premier educational theme park of Hong Kong. • world-class marine attractions, thrill rides and shows Core Value: • Fun • Service • Safety • Education and conservation • Respect for people

  3. New CampaignOcean Park Halloween Bash 2010 • One of the popular festivals in Hong Kong • Celebration and special activities would be carried out in the theme park

  4. Ocean Park Halloween Bash 2010 Change of positioning

  5. Ocean Park Halloween Bash 2010

  6. Ocean Park Halloween Bash 2010 Promotion

  7. TV ad Objectives: • Reach the mass • Create awareness • Fear appeal  Match the theme of campaign Draw attention of audiences • Music appeal  Enhance the memory of audiences

  8. Online Promotion • Ocean Park Homepage • Show you the detail of the campaign e.g. event date & time, ticket price Source: http://www.halloweenbash.com.hk/en/thank-you.html

  9. Cooperate with popular forum • Provide free tickets to members of the forum • Help spreading positive word of mouth after trial Source: http://www.uwants.com/viewthread.php?tid=10650889

  10. Social Media • Facebook • Weibo • Two-way communication between Ocean Park and potential customers share comment

  11. Social Media • Youtube • Arouse piublic’s interest

  12. Street Performance • Location • Place where teenagers will go such as downtown • To reach its target customers and create noise

  13. Cooperation

  14. Celebrity Endorsers • Law Lan • A Hong Kong actress • Popular cast in Hong Kong horror movies

  15. Related to Class • Change of positioning through IMC • Emotional appeals • Various communication channels • Endorsement

  16. Reference • "香港廣告: 海洋公園哈囉喂(揀性電梯嚇鬼版)2008." YouTube. Web. 26 Jan 2011. <http://www.youtube.com/watch?v=3mBmrdAsTAw&feature=related>. • "海洋公園十月全城哈囉喂 2010 - 銅鑼灣大跳哈囉喂舞蹈 !! ." YouTube. Web. 26 Jan 2011. <http://www.youtube.com/watch?v=n9SExvKBPf0&feature=relatedl>. • "Corporate information." Ocean Park Hong Kong . Web. 26 Jan 2011. <http://www.oceanpark.com.hk/html/tc/home/>. • "海洋公園十月全城哈囉喂門票優惠." HKCreditCard.com. Web. 26 Jan 2011. <http://www.hkcreditcard.com/news.php?nsid=198&catg=旅遊享樂&page=1>.

  17. Q & A

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