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Web, Tablets, Mobile What’s Working for Paywalls

Web, Tablets, Mobile What’s Working for Paywalls. Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel , McClatchy Newspapers. Savior, illusion or …?. 450 of 1,380 dailies adopting paywalls Hard, metered or premium? Tie-in to print? Pricing? What about mobile?.

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Web, Tablets, Mobile What’s Working for Paywalls

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  1. Web, Tablets, MobileWhat’s Working for Paywalls Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel, McClatchy Newspapers

  2. Savior, illusion or …? • 450 of 1,380 dailies adopting paywalls • Hard, metered or premium? • Tie-in to print? • Pricing? • What about mobile?

  3. Three approaches

  4. Technical environment

  5. TDMN actions

  6. Apps Sampler

  7. All Access Content Subscription Model • Implemented in 78 markets • New subscription options offer access across platforms; anchor value on content not delivery. • Continued focus on content/user experience and product development

  8. The McClatchy Company • All McClatchy daily newspapers have been behind a metered paywall since December of 2012. • Access is restricted using a metered (product dependent) model. • McClatchy’s digital product suite includes: • Mobile (apps and m.site) • Digital replicas (apps and browser based) • Tablet apps • Website

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