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WHERE TO WITH

WHERE TO WITH. SOCIAL. MEDIA. Old web vs new web. lack of trust vs trust. my content vs your content. telling a story vs joining a conversation. avoid criticism vs respond to criticism. seeming perfect vs being genuine. Social media.

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WHERE TO WITH

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  1. WHERE TO WITH SOCIAL MEDIA

  2. Old web vs new web

  3. lack of trust vstrust

  4. my contentvsyour content

  5. telling a story vsjoining a conversation

  6. avoid criticismvsrespond to criticism

  7. seeming perfectvsbeinggenuine

  8. Social media

  9. Social media is a shift in how people discover, read and share news, information and content. Transforms people from content readers to publishers. Allows people to connect online to form relationships.

  10. Social media can be split into many categories:

  11. EventsUpcomingSocializr

  12. Music/AudioLastFMOdeo

  13. MoviesYouTubeViddlerVimeo

  14. ImagesFlickImagebucket

  15. BookmarksDeliciousStumbledUpon

  16. BloggingBloggerWordpress

  17. Micro-bloggingTwitterTumblrLifeStream

  18. WikisPBWikiSeedWiki

  19. Three key concepts

  20. 1. Shareinformation, content…

  21. 2. Engagelisten, discuss, encourage

  22. 3. Relationships

  23. FaceBook Share, Relationships

  24. Flickr Share

  25. Blogging Share, engage

  26. Twitter Share, engage, relationships

  27. Establishing social media aims

  28. Before moving forward we need to establish some overall social media aims

  29. GROUP 1EXPLORE SHARINGWhat should we share?How should we share it?Where should we share it?

  30. GROUP 2EXPLORE ENGAGEMENTHow should we engage?Where should we engage?

  31. GROUP 3EXPLORE RELATIONSHIPSShould we form relationships?How?Where?

  32. GROUP 4EXPLORE IDENTITYWhat should our online identity reflect?

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