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Crepeon Textiles LLP aims to introduce non-periods panties for women, providing protection from discharge and promoting personal hygiene. The panties will be washable, reusable, and come in various sizes, shapes, and colors. With an emphasis on eco-friendly and anti-microbial properties, our product will prevent discomfort, odor, and clothes staining caused by non-periods discharges.
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About Us • Name : CREPEON TEXTILES LLP, EST : 2014 • 4 years in Ready Made Garments and hosiery industry • 2 years as distributors for Inner wear and outer wear for 8 manufacturers including RUPA and Co. • Successful with 6 out of the 8 distributorships • To date achieved turnover of about Rs 2 Crores • Launched our own brand of inner wear in year 3. Raised Rs 3.2 Mil Investments • Sold over 1.00 Lac pieces of our brand of inner and outer wear for men, women and children . Have reasonable awareness of – markets, product, pricing and other basics • In year 5, plan to launch a product of our own – identified a major gap in the product and customer need
Founders - Profile Mohan Dharmarajan • 15 years of Working experience with largest multinationals in the world, like Dell, Tyco, AMP, Compaq and Digital • 15 years of business experience - Real estate Consulting, Fund raising and in garment industry • ICWA, PGD-TFM, Bcom. Many Certifications including one from the CA Institute Kailashnath 5 years of working experience with Banks and Real estate companies like ICICI and BL Kashyap and Sons 10 Years of Real estate – property development – completed 5 projects. Kailashnath holds an MBA in Sales and Marketing.
The pain point • Large number of Women get non-periods vaginal discharge • Discharge – before and/or after periods, pregnancy, breast feeding, arousal or as a biological condition and/or for many other infections • Time and/or quantities of discharge unpredictable. • Over 50 % of the women affected by this in the 14 to 50 years age group • Causes clothes to soil, bad odour, colour, discomfort, itching, irritation and affects personal hygiene • Market at present, does not have an immediate protective device – meant specifically for non-periods discharges
Value proposition / Solution • To introduce a non-periods panties for women • To protect from discharge • Panties will have top layer, built in absorbent core and top layer – similar to sanitary pads or liners • The panties will be washable, reusable, bio-degradable, eco friendly, anti microbial and anti bacterial • Will come in all sizes, shapes and colours • At a price almost similar to panties that are already available in the markets today • The product will absorb non-period discharges and protect clothes and prevent all other discomforts
Ability to manage this venture • Product and price awareness • Market awareness • Existing customers / distributors • Technical collaborations • Already have contract manufacturers • Registered TM, Legal matters, office space, staff and basic systems are in place
Help from NSRCEL • To take the project forward • Assess products market size, demand • Strategies and alliances required • If its possible to raise funds and how to go about it • Long term success plan, get good growth, sales, margins and valuations • Make a good – worthwhile and successful project
Progress so far • New absorbent core and top layer – raw material, fabric and technology identified. Can be patented. • Scientific research centres identified. Costs of R & D, product development and time frames identified • Basic market/need study completed. 100% of the participants confirmed need. Clearances from Gynaecologists, Doctors and women’s group